“Remember the Apple” I. Problem Statement Apple Inc. is known for their innovative products‚ combining user-friendly technology and elegant design‚ Apple’s bite of the consumer electronics market has been getting a little larger year by year. The Apple brand is fun‚ unique‚ and memorable because it is such a departure from brands that sound serious and corporate. Apple’s Macintosh computers has always stood out because it looks different from other personal computers and relies on software
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include IPOD‚ ITouch‚ Mac Book‚ Peripherals and IPad. The company is concentrate on selling products physical products. Apple also has international the business and globalize the market share of the company. Apple also has product that consisit of iTunes and App Store. App Store which provide application download for users. Situation In Singapore there are at least 60% of the consumers which use electronic devices own a least 1 apple products. In Figures sales base on auction website data of eBay
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complement and complete each other. Buy an iPod‚ and you can download music via iTunes. For the average user‚ most Mac programs are produced by Apple. This sort of control over the entire user process‚ from hardware to software‚ strengthens customer loyalty. Apple users generally don’t have to stray to find products and solutions they want. Apple has sold more than 3m video downloads since it began offering them through its iTunes Music Store some 55 days ago‚ the company revealed yesterday.That translates
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technician for Atari‚ CEO/Founder Apple Computers‚ Chief Executive of Pixar Animation Studios and a member of the Board of Directors for the Walt Disney Company. (Encyclopedia of the History of American Management‚ 2006) His i-innovations; iMac‚ iPod‚ iTunes‚ and iPhones carried consumers into the next level of technology. (Encyclopedia of the History of American Management‚ 2006) Jobs‚ which referred to the computer as “a bicycle for the mind” (Goodell‚ 2003) had a vision to help the music industry compete
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the Macintosh personal computer (PC) line. Mac sales remained vital to Apple’s future‚ but they now accounted for less than half of its total revenue. Apple was no longer just a computer company. Its move into digital music‚ with the iPod and with iTunes‚ and into the next generation mobile devices‚ with the iPhone‚ had given the company a chance to transcend the constraints of the PC business. The Evolving PC Industry From its earliest days in the mid-1970s‚ the industry has experienced explosive
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EXECUTIVE SUMMARY Apple Computer’s 30-year history is full of highs and lows‚ which is what we would expect in a highly innovative company. They evolved throughout the years into an organization that is very much a representation of its leader‚ Steven Jobs. Apple made several hugely successful product introductions over the years. They have also completely fallen on their face on several occasions. They struggled mightily while Jobs was not a part of the organization. Apple reached a point where
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PESTLE analysis * Political factors There are several aspects that should be taken into the consideration. The overall economic situation in the world and in specific regions can take a significant role in a political decision making in any country. For example‚ the economic downfall in Greece and Spain might influence policies of other European countries which might take new restrictions. The tax policy is another important factor in this context. In Europe the average standard VAT rate is
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Introduction: Do you remember a time when Transistor Radios were the most technologically advanced form of listening to music? Or how about in 1984 when Sony introduced the Walkman? These are the key radios and handheld devices that led to the creation of the handheld CD player‚ and into the craze that is now the MP3 Player. Technology is a fast paced market. Much like Darwin used the term “Survival of the Fittest” to play upon natural selection and predominance‚ it can be found in the technology
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account. Once you connect your device to the internet via a wired or Wi-Fi connection‚ all of your files will be automatically synchronized. The Backup feature allows you to store your personal data‚ along with music apps and books purchased from iTunes. You can restore all of your data directly to your device from iCloud‚ or move it to any new devices you buy. Apple has opened up development to third-party developers‚ which means that there will eventually be iCloud compatible apps for Windows aside
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the market to satisfy the different needs of the customer. The iPod shuffle models are designed for those who are interested in an inexpensive‚ well-designed portable music player that holds a few CDs worth of music and offers easy integration with iTunes and Music Store. The iPod nano models target the person interested in a device that provides modest capacity for music and photos in an extremely tiny and elegant case. Whereas the video-capable iPod models are marketed to fill the same need as
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