Big Apple Table of Contents Executive Summary 5 Marketing Strategy 6 Background 6 Company 6 Products 7 Situational Analysis 7 Market Share 8 Goals 8 Strategy 9 SWOT Analysis 9 Strengths 10 Weaknesses 11 Opportunities 11 Threats 12 Customers 12 Competitors 14 Positioning 14 Competitor Market Share 15 Collaborators 15 Role of Partnerships 15 Complimentary Businesses 16 Climate 16 Political/Legal 16 Economic 16 Technological 17 Social/Cultural 17 Issues Analysis 17 Personal
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across several highly competitive markets‚ including the personal computer industry with its Macintosh line of computers and related software‚ the consumer electronics industry with products such as the iPod‚ digital music distribution through its iTunes Music Store‚ the smart phone market with the Apple iPhone‚ and more recently magazine‚ book‚ games and applications publishing via the AppsStore for iPhone and the iPad tablet computing device. For marketers‚ the company is also establishing a very
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covered by these questions. However‚ for the individual write-up‚ your discussion should be limited to the question on the case. 1. APPLE INC.: IPODS AND ITUNES Apple Computer‚ Inc. has enjoyed tremendous market success with its digital music initiative consisting of software (iTunes)‚ hardware (iPods and Shuffles) and content (iTunes Music Store). This case focuses on the online music industry within the context of the overall music industry. Please conduct analysis of the external environment
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1. Apple’s success is also due to the many important historical competitive advantages that the company was able to develop during the years. Starting from Steve Jobs’ garage the company has had the capabilites to attract loyal customers who‚ with time‚ started loving their Macs instead of simply “putting up” with them. The company was able to establish a deep relationship between clients and the brand itself. Thus‚ the customers’ loyalty allowed Apple to sell its products at premium prices which
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1-Explain Apple`s business and IT strategy .What ‚ in Specific ‚ aspect in the strategy you believe boosted apple? illustrate . Apple starts as a computer manufacture ‚ they have a mission to make the computer easy to use by people ‚ in their early commencement they became a leader in computer market . However ‚ this success collapse due to high cost compared with the competitors who have cheap computers that which led Apple`s to many loss in many periods . After that Apple come again with
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ENGLISH Apple Inc. Software License Agreement for iTunes for Windows Please read this software license agreement ("License") carefully before using the Apple software. By using the Apple software‚ you are agreeing to be bound by the terms of this License. If you do not agree to the terms of this License‚ do not use the software. If you do not agree to the terms of the License‚ you may return the Apple software to the place where you obtained it for a refund. If the Apple software was accessed
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Apple SWOT Apple’s Strengths * ITunes Online Store is an excellent source of revenue derived from sales of music and applications for Apple’s iPhone‚ IPad and iPod touch devices. * Excellent brand loyalty by its customers. Many own multiple products (Mac‚ iPhone‚ etc.) * No debt‚ excellent cash flow. $13bn Net Income in most recent quarter. (Dec 2011). * Excellent Research & Development division that is able to deliver (premium) products that customers will stand in line to buy
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Pestle Analysis A pestle analysis is one of the most popular and effective methods of analysing the external macroeconomic factors that could impact on a business within a specific industry. Commonly‚ a pestle analysis will be used alongside other analyses that focus on internal factors. The combination of the pestle analysis with other factors will allow a company to create a strategic management plan of how to move its business forward in a way that maximises the opportunities available to it
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Maybe it is all to do with the possibility at each one of us has purchased and album or a c.d. in the past with high expectations of it being all great‚ only to be completely let down and left un-impressed with your latest £15 Investment which you and i both believe that is worth much less . Maybe then “steeling” that artists next album by downloading it for free from many different sources scattered across the internet is your way of letting them know of your frustration. If you dont like it ‚ you
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[pic][pic] May 11‚ 2011 Apple‚ Inc. Although there is hardly anyone left in the world that does not know anything about the company Apple‚ the following synopsis will demonstrate how this successful firm really does make a profit. Just go into any electronics store or a cell carrier‚ and you’ll get to see almost all other companies that are trying to keep up with Apple. When the iPhone came out‚ it was the leader in multi-touch screen phones. Now‚ almost all the phones for sale are similar
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