Steven Wozniak (Sanford‚ 2013). Apple Inc. mission statement is “Apple designs Macs‚ the best personal computers in the world‚ along with OS X‚ iLife‚ iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store‚ and is defining the future of mobile media and computing devices with iPad” (Apple Inc.‚ 2013). When you look at a mission statement especially
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this paper I will explore the reason of Apple’s popularity. Apple creates a famous logo and makes a great branding success; Apple has the best fundamental growth story in the world; Apple owns its core products; Apple innovates a new business model: iTunes+iPod; Apple is about imagination‚ design and innovation‚ and even develops its own culture. The iPod‚ iMac‚ iPhone‚ iPad‚ cool gadgets‚ are simple and fashion‚ even “sexy”. It’s mainly about great design that Apple is able to inspire such devotion
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ABOUT THE NEW IPOD * IPod classic packaging consumes 35% less weight and 82% less volume than the first generation iPod. ------------------------------------------------- Marketing plan for Apple iPod * Jun 08‚ 2011 ------------------------------------------------- Product and Product life cycle Apple iPad is an innovative product that enables the users to brows the internet with ease. It is table computer that is mainly designed to use in browsing‚ media consumption‚ gaming‚ light content
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communications and media devices (iPhone and iPad)‚ personal computers (Mac) and portable music players (iPod Touch‚ iPod Shuffle‚ iPod Nano and iPod Classic). Apple also markets digital content and applications through its various software platforms (iTunes‚ iTunes Store‚ App Store‚ Mac App Store‚ iBookstore and Apple TV). More recently‚ Apple also offers online software solutions to help its customers with management of digital media‚ personal organization and on line creativity (iCloud‚ iLife and iWork)
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1. What‚ historically‚ have been Apple’s competitive advantages? Apple has used the following competitive advantage strategies: Apple uses its ability to design and develop its own operating system‚ hardware‚ application software and services to differentiate its brand from competitors. The Apple Inc. Company‚ with 2009 net sales of $42.9 million‚ primarily competes in the PC‚ MP3 player‚ Portables‚ IPod‚ Handset‚ Peripherals‚ Software and service markets. Apple stands out for “typically
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of $344 million in 2010. Net Assets = $48 billion. Return on Sales and capital are 28% and 39% respectively. Range of Products | Quantity | % of Sales | iPods | 300 million | 70% | iPhone | 100 million | | iPad | 25 million | 95% | iTunes | 12 billion songs‚ 450 million TV episodes‚ 35 million books | | Steve Jobs and the Apple turnaround: IBM had made a comeback in the PC industry and emerged as the new standard. Apple introduced Macintosh in 1984‚ but because of the slow processor
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The Company Nanyang Optical Group was chosen because it is a Singapore company with a humble beginning. Today‚ Nanyang Optical Group has more than 20 optical retail outlets across Singapore‚ Malaysia and China. This is due to the persistent pursuing in service excellence‚ quality‚ branding and innovation. The results of the company perseverance are recognised both local and overseas‚ and has won several prestige design awards. (20bytwo‚ 2012) Background information Nanyang Optical Group started
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The iPod Nano sixth generation‚ now features a smaller 1.54 inch multi-touch screen with a lower resolution of 240x240 pixels but a higher pixel density of 220 pixels per inch‚ as opposed to the larger 2.2 inch screen on the iPod Nano 5G. The iPod Nano has 24 hours of music playback on a single charge. The new iPod Nano has lost the previous generation’s video camera‚ built-in voice recorder and built-in speaker‚ and games. It has also lost support for video playback‚ but music videos and video podcasts
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1‚ 1976 by Steve Jobs‚ Ronald Wayne and Steve Wozniak and is considered to be one of the most innovative technologies companies in the world. The company is responsible for products and services such as the Macintosh desktop and laptop computers‚ iTunes‚ iPod‚ iPhone‚ iTouch‚ iPad‚ Apple TV‚ and iCloud. Apple also develops its own software to run on its computers. This accomplished company faces constant challenges from a competitive market to a technology lifecycle that is continuously being shortened
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I. Introduction A. Attention Getter: How many people in this room own or have owned an IPod‚ IPhone‚ or IPad? Isn’t astounding how one man’s vision and innovation gave us all devices that have made the world today more connected than it’s ever been? Devices we NOW can’t imagine leaving behind when we walk out the front door in the morning. Whether it’s listening to music in your bedroom‚ reading the news on the train ride to work‚ checking your email at home or even sitting in a waiting room watching
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