“iPods.” iPod is now a household name just like microwave‚ vacuum‚ and television; a direct result of the marketing brilliance of Apple. Marketing Plan When Apple created the iPod they created its software counterpart‚ the iPod software known as iTunes. The plan was simple‚ this new innovative software would help sell their hardware and create a new and unique product. When the iPod was first released Apple targeted the trendsetters who were willing to pay anything to be the first to take part in
Premium Apple Inc. Digital audio player
music playing devices‚ and software. Apples mission statement states “Apple designs Macs‚ the best personal computers in the world‚ along with OS X‚ iLife‚ iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store‚ and is defining the future of mobile media and computing devices with iPad” (apple corporate information‚ n.d.). This mission statement doesn’t exactly
Premium Apple Inc.
introduced the iMac and iBook product lines for the more basic computer buyers and the PowerBook and G series computers for the advanced purchasers. Apple continues to forge ahead in design with the introduction of the iPod digital music player and the iTunes Web site for the sale and download of music. Among giant rival firms‚ such as IBM‚ Apple is on the forefront of a revolution of technology‚ integrating music‚ images‚ and animation. Brief History • Established in 1976 by Steve Jobs and
Premium Apple Inc. Personal computer Steve Jobs
lead the industry in innovation with its award-winning desktop and notebook computers‚ OS X operating system‚ and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online music store. http://www.apple.com/investor/ 3. Apple’s mission statement only includes descriptions of products and services and past and present technologies. 4. The mission statement from Apple is somewhat unconventional. It’s
Premium Personal computer Apple Inc. Mac OS X
INTRODUCTION (Shirley Daniels) says that the management of customer value is an advanced version of the measurement of customer satisfaction (2000). However‚ Godiva takes some simple steps to create customer value. PERCEIVED BENEFITS Product Benefits (Day 1990; Peter & Olson 1990) “From the consumer’s point of view‚ the products are seen as a range of benefits‚ not traits. However‚ Godiva have managed to gain great success by refreshing it’s brand and introducing new range every now and
Premium Brand Marketing Chocolate
APPLE CASE STUDY STRATEGIC MANAGEMENT GENERAL INFORMATION • Apple Inc.‚ is a multinational consumer electronics and computer software corporation. • Headquartered in California. • Formerly known as Apple Computer Inc. • Fortune magazine named Apple the most admired company in the United States in 2008 and 2009. APPLE STRATEGY • The transformations that occurred during the years from inception to present day have included many strategic management variations that drove the equipment and software
Free Apple Inc.
matrix‚ a simplified product mix strategy formulated by Jobs. This move allowed Apple to have a desktop and a portable computer in both the professional and the consumer segments. In 2001‚ Apple hit another important historical point by launching iTunes. This marked the beginning of Apple’s new strategy of making the Mac the hub for the digital lifestyle. Apple then opened its own stores‚ in spite of protests by independent Apple retailers voicing cannibalization concerns. Then Apple introduced
Free Apple Inc.
decisive trend by launching the iTunes online music store. This flexible‚ easy-to-use‚ and legal à la carte song downloads has allowed buyers to browse and listen songs freely‚ as well as downloading some individual song for a certain price. iTunes also broke one of the customer annoyance factor key‚ that is to purchase entire CD when they wanted only one or two songs‚ by enabling people to purchase the individual songs and pricing them more organized and affordable. iTunes also provide intuitive navigating
Premium Digital audio player Advanced Audio Coding Apple Inc.
is the price premium products of Apple Inc with high qualified features and design. iMac‚ iBook‚ Macbook‚ iPod‚ iPhone are certain hardware products. From software side Apple develops its own operating system to run on Macs. iDVD‚ iMovie‚ iPhoto‚ iTunes‚ GarageBand‚ and iWeb are sofwares which are compatible with Macs. The customer target of Apple is generally consist of consumers who search for superior quality and sophisticated design. Before iPod and iPhone the consumer range of Apple is limited
Premium Apple Inc.
carcinogen. It is also conducted to test which stain remover could off set a stain well. Methodology: Materials used: Mortar and pestle Pearl or true oyster shell Chlorine Detergent powder Containers Fabrics (plain white or printed) Black ink Chalk Procedure: 1. Pound the Oyster shell using mortar and pestle until it became a powder-like substance. Put it in a container and set it aside. 2. Pound also the chalk into a powder-like substance like the oyster
Free