"Pestle nike" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 16 of 50 - About 500 Essays
  • Good Essays

    History of Nike and E-commerce Nike is a major publicly traded sportswear and equipment supplier based in the United States. Nike‚ originally known as “Blue Ribbon Sports” was founded by University of Oregon track and field coach Bill Bowerman and student athlete Philip Knight in January of 1964. Blue Ribbon Sports was operated out of Knight’s automobile trunk‚ as a distributor for Japanese shoe make Onitsuka Tiger. Three years later in 1967‚ Blue Ribbon Sports opened up its first retail store

    Premium Bill Bowerman Nike, Inc.

    • 983 Words
    • 4 Pages
    Good Essays
  • Best Essays

    Nike Business Analysis

    • 1394 Words
    • 6 Pages

    leading athletic brand in the world‚ much of Nike’s success can be attributed to its shrewd marketing strategy. As reported in its 2009-2010 Annual report‚ because NIKE is a consumer products company‚ “the relative popularity of various sports and fitness activities and changing design trends affect the demand for our products”. Therefore‚ Nike must “respond to trends and shifts in consumer preferences by adjusting the mix of existing product offerings‚ developing new products‚ styles and categories‚

    Premium Nike, Inc. Tiger Woods Marketing

    • 1394 Words
    • 6 Pages
    Best Essays
  • Powerful Essays

    Nike Marketing Stragety

    • 3331 Words
    • 14 Pages

    strategy are used in different corporations. Nike has achieved greatness due to their forms of strategy. Nike is known as the top seller of sports shoes and apparel. In such a competitive field‚ this is close to excellence. To do well in this field requires many inventive and resourceful advertisements and marketing skills. Nike has accomplished this through their great commercials‚ and other forms of marketing. In this paper‚ I will define strategy and show Nike ’s forms of strategy and how their techniques

    Premium Nike, Inc. Athletic shoe Marketing

    • 3331 Words
    • 14 Pages
    Powerful Essays
  • Powerful Essays

    Nike Company Background

    • 1448 Words
    • 6 Pages

    NIKE COMPANY BACKGROUND About Nike Inc. Nike‚ Inc. /ˈnaɪkiː/ is an American multinational corporation that is engaged in the design‚ development and worldwide marketing and selling of footwear‚ apparel‚ equipment‚ accessories and services. The company is headquartered near Beaverton‚ Oregon‚ in the Portland metropolitan area‚ and is one of only two Fortune 500 companies headquartered in Oregon. It is one of the world’s largest suppliers ofathletic shoes and apparel and a major manufacturer of sports

    Premium Nike, Inc. Bill Bowerman Athletic shoe

    • 1448 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Nike Marketing Strategy

    • 1866 Words
    • 8 Pages

    Nike ’s marketing strategy is an important component of the company ’s success. Nike is positioned as a premium-brand‚ selling well-designed and expensive products. Nike lures customers with a marketing strategy centering around a brand image which is attained by distinctive logo and the advertising slogan: "Just do it".[40] Nike promotes its products by sponsorship agreements with celebrity athletes‚ professional teams and college athletic teams. However‚ Nike ’s marketing mix contains many elements

    Premium Nike, Inc. Yoko Ono John Lennon

    • 1866 Words
    • 8 Pages
    Powerful Essays
  • Better Essays

    Nike Market Analysis

    • 1269 Words
    • 6 Pages

    and advertising. Nike is located at Bearverton‚ Oregon. The company was founded in 1978by Bill Bowerman and Philip Knight‚ named Nike and become the number one sports manufactures in the world design by Nolan Breitbarth in the 1970’s.This company sells sports products worldwide. Nike sells a huge range of products‚ including shoes and apparel for sports activities like volleyball‚ cycling‚ golf‚ athletics‚ American football‚ tennis‚ combat sports‚ basketball and football. Nike is a company that

    Premium Marketing Monopoly Nike, Inc.

    • 1269 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Strategic Analysis Nike

    • 1635 Words
    • 7 Pages

    MANAGEMENT ASSIGNMENT NIKE: Strategic Analysis SUBMITTED TO: AMIT SINHA SUBMITTED BY: Varun Bhatia 191181 FMG 19C Nike’s Global Business Strategy When first founded in 1962 under the name of Blue Ribbon Sports‚ the strategy was “to distribute low-cost‚ high-quality Japanese athletic shoes to American consumers in an attempt to break Germany’s domination of the domestic industry.” Today Nike offers athletic shoes at every marketable price point to a global market. Nike sustains its leading

    Premium Nike, Inc.

    • 1635 Words
    • 7 Pages
    Good Essays
  • Better Essays

    Nike marketing project

    • 1157 Words
    • 5 Pages

    Daniel Stone 11/18/13 Baker Online College Before there was the Swoosh‚ before there was Nike‚ there were two visionary men who pioneered a revolution in athletic footwear that redefined the industry. Bill Bowerman was a nationally respected track and field coach at the University of Oregon‚ who was constantly seeking ways to give his athletes a competitive advantage. He experimented with different track surfaces‚ re-hydration drinks and – most importantly – innovations

    Premium Nike, Inc. Bill Bowerman Athletic shoe

    • 1157 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Nike Case Study

    • 866 Words
    • 4 Pages

    Nike Case Study 1.) List the various macro-environmental factors that influence Nike’s strategy. Which seem most pertinent? The macro-environmental factors that influence Nike’s strategy include culture‚ demographics‚ social issues‚ technological advances‚ economic situation‚ and political and regulatory environment.   Culture is the shared meanings‚ beliefs‚ morals‚ values and customs of a group of people. In America‚ Nike has become an industry leader that influences our cultural

    Premium Manufacturing Business ethics Ethics

    • 866 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Nike Strategy Analysis

    • 12222 Words
    • 49 Pages

    p.30 Strategic Plan……………………………………………………………………………………..p.33 Conclusion………………………………………………………………………………………...p.38 LIST OF EXHIBITS 1. Sales Trends Graph……………………………………………………………………………p.5 2. Net Income Trends Graph…………………………………………………………………….p.5 3. Nike Board of Directors Table………………………………………………………………...p.11 4. Table of Key Financial Ratios………………………………………………………………...p.22 5. Net Income Trend Graph………………………………………………………………….…..p.24 6. Primary Strategic Match Position Chart…………………………………………………….

    Premium Athletic shoe Nike, Inc.

    • 12222 Words
    • 49 Pages
    Good Essays
Page 1 13 14 15 16 17 18 19 20 50