and Threats Analysis for AirAsia 1.0 Strengths Ø Air Asia has a very strong management team with strong links with governments and airline industry leaders. This is partly contributed by the diverse background of the executive management teams which consists of industry experts and ex-top government officials. For example‚ Shin Corp (formerly owned by the family of former Thai Prime Minister - Thaksin Shinawatra) holds a 50% stake in Thai AirAsia. This has helped AirAsia to open up and capture a
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cost carrier - AirAsia Berhad on how they started this business and bring a huge change in the low cost carrier history globally. This report will discuss on how AirAsia business structure is‚ what is their culture and the expectation to maintain as well as get into the right track of tough time in airline services. The concept of low cost air travel was then new in Malaysia and how does they turned a loss to profit just in seven years? 2.0 Organization Overview AirAsia is the world most
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INTRODUCTION TO STRATEGIC MANAGEMENT Executive Summary AirAsia will be the top airline company with low-priced tickets and allowing everyone to fly around the world. AirAsia was suggested to offer more selections of foods and drinks to increase the satisfaction of passengers and to improve the company. Moreover‚ AirAsia should consider giving extra luggage allowance of 25 kg to the passengers. An upright leadership style might affect the whole company and workers
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to be an iterative one and one that remains alive and is continuously updated and adjusted to suit the changing competitive and economic landscape. Few companies in the world have managed to survive‚ let alone prosper‚ over long periods of time. AirAsia approaches to prevent this occurring and to generate continued growth is to frequently re-assess its strategy so that they build strong businesses in the attractive industries of the future Company overview - Air Asia Berhad AirAsia’s leading airline
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is to present the case study of e-commerce that related to the airline industry especially low cost carrier. The specified airline to be focused in this discussion is AirAsia. Mr. Tony Fernandes who had bought over AirAsia with the company value of so called “one dollar RM” established AirAsia in 2001. At that time‚ he expected AirAsia to carry nearly twenty millions passengers within the next five years. The company strategy is to provide a convenient service to people in order to make travelling
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Grant‚ Robert M. Case Studies Section : case 9‚ Air Asia : The world’s lowest cost airline Grant‚ Robert M.‚ (2010) "Case Studies Section : case 9‚ Air Asia : The world’s lowest cost airline" from Grant‚ Robert M.‚ Contemporary strategy analysis : text and cases pp.625-635‚ Hoboken: Wiley © Staff and students of Edinburgh Napier University are reminded that copyright subsists in this extract and the work from which it was taken. This Digital Copy has been made under the terms of a CLA licence
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Accounting & Finance TP 023513 UC1F1007BMP (AF) Utari Asmelia Introduction of Management 08 Fall AirAsia Company Analysis Background of AirAsia Company Dato’ Tony Fernandez was the entrepreneur that brought up AirAsia to be the one of the award wining the largest low fare airlines that is currently well known for now in Asia. Since then it has been flying to over 61 domestic and international destination with 108 routes‚ and furthermore it operates over 400 flights daily from hubs
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No in-‐Flight service No entertainment Baggage Handling fee High Turnover -‐ More flight per day -‐ No crew’s accommodation and allowance AirAsia introduced themself as the first LCC in SE Asia region‚ by providing no-‐frills‚ casual short-‐haul service without serving meal‚ mileage point‚ or lounge
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AirAsia – from obscurity to international prominence WRITTEN BY RACHNA KUMARI‚ ERN LI KOH‚ ONAISEE SYED‚ & EDITED BY SEOW KIAN TAN Background In December 2001‚ 5 years after its founder DRB-Hicom failed to establish profitability as a full-service regional airline‚ AirAsia was acquired by an eager maverick Tony Fernandes who had just left his executive position in Warner Music. This proved to be the turning point for the Malaysian airline industry. With the help of Conor McCarthy‚ the
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BACKGROUND AirAsia is Malaysia’s second national airline was incorporated in 1993 as a full-service regional airline under DRB-Hicom. They started their operations on 1996. After starting their operations for several years‚ AirAsia failed to attract enough passengers to establish its own niche market due to the demise of Tan Sri Yahaya Ahmad and financial crisis. Hence‚ AirAsia was heavily indebted. In 2001‚ Tony Fernandes’s company‚Tune Air Sdn Bhd bought this airline from DRB-Hicom with estimation
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