Challenges Faced by AirAsia Airline 1. Asia’s Middle Class Growth Low cost airlines are expected to have greater potential in Asia as there are many Asian cities with a population above one million people each as well as a rising middle class population. This growth of middle class in Asia provides a huge market potential for AirAsia to grow. However‚ as the market is expanding further‚ more airlines or even new comers would like to get a piece of the action. For example‚ it is estimated that
Premium Singapore Airline Singapore Changi Airport
Introduction 2.0 Importance of e-Commerce and m-Commerce 3.0 Corporate Appraisal 4.0 Competitive Advantages 5.0 m–Commerce 5.1 Differences of m-Commerce & e-Commerce 6.0 Recommendations 6.1 Benefit of Microsoft Vista and m-Commerce to AirAsia 6.2 Benefit of Microsoft Vista and m-Commerce to Customers 7.0 Conclusions APPENDIX REFERENCES 1.0 Introduction Purcel and Toland (2004‚ 241) said “Internet and Communication Technology offer the opportunity to reduce the barriers of distance
Premium Airline Low-cost carrier
TABLE OF CONTENTS INTRODUCTION This report is about new management accounting techniques that AirAsia can apply in their organisation to enable them to sustain its competitive advantage as Asia’s leading low cost carrier (LCC). In this report‚ it’s also stated types of new management accounting technique and the important of these techniques. Besides‚ this report also explain in detailed about balanced scorecard for example‚ the definition‚ person that responsible in introduce this techniques
Premium Strategic management Low-cost carrier Marketing
world customers‚ AirAsia has successfully developed its business into a widely known best performance company in Southeast Asia airlines industry. Keyword：AirAsia‚ low cost carrier‚ web design‚ business model‚ strategy Analyzing Air Asia in Business Competition Era 2 FCU e-Paper (2009-2010) Table of Content Page A. Introduction 3 B. AirAsia Company 3 C. AirAsia Financial Analysis 5 D. AirAsia Web Design 6 E. Customer Segmentation 8 F. Value Chain Analysis 9 G. AirAsia SWOT Analysis 10
Premium Airline Low-cost carrier Southwest Airlines
1. INTRODUCTION TO AIR ASIA 1. COMPANY BACKGROUND AirAsia Berhad was established in 1993 and began operations on 18 November 1996. It was originally founded by government owned conglomerate‚ DRB Hicom. On 2 December 2001‚ the heavily in debted airline was bought by former Time Warner executive Tony Fernandes’s company Tune Air Sdn Bhd for the token sum of one ringgit (about USD 0.26 at the time) with USD 11 million (MYR 40 million) worth of debts. Fernandes turned the company around
Premium Low-cost carrier Airline
AirAsia BERHAD MARKETING PLAN No. CONTENTS PAGE 1.0 Executive Summary 1-2 2.0 Introduction 3 2.1 Background and History of AirAsia 3-4 2.2 Vision Statement 5 2.3 Mission Statement 5 2.4 Objectives 5 3.0 Environmental Analysis 6 3.1 PESTEL Analysis 6 3.1.1 Political Factors 7-8 3.1.2 Economic Factors 8-9 3.1.3 Social Factors 9-11 3.1.4 Technological Factors 11 3.1.5 Environmental Factors 11-12 3.2
Premium Low-cost carrier Airline
AirAsia Berhad (284669-W) 25-5‚ Block H‚ Jalan PJU 1/37‚ Dataran Prima‚ 47301 Petaling Jaya‚ Selangor Darul Ehsan‚ Malaysia Tel : (603) 78809318 Fax : (603) 78806318 E-mail : investorrelations@airasia.com Website : www.airasia.com CONTENTS AirAsia Berhad | annual report 2007 Our Dreams and Aspirations To be the largest low cost airline in Asia serving the 3 billion people who currently are underserved with poor connectivity and high fares. G G 2 4 7 8 12 20 22 24 26 30 32 34 36
Premium Low-cost carrier Airline
1.0 Introduction AirAsia (AA) is a renowned low cost carrier that offers short and long haul flights based in Malaysia. AA has expanded rapidly since 2001 and has been awarded as the World’s Best Low-Cost Airline in 2008‚ 2009‚ and 2010. One of the reasons for their success is by their strategy formulation‚ implementation‚ and control over the macroenvironment‚ discussed in this report‚ in terms of political‚ economic‚ social‚ technological‚ and natural forces‚ by turning risks into opportunities
Premium Low-cost carrier Kuala Lumpur Price of petroleum
------------------------------------------------- Image via Wikipedia . I read an article about Tony Fernandes‚ the CEO of AirAsia‚ in The Economist today that got me thinking. Thinking about the last few articles I’ve written about United Airlines‚ RyanAir and Southwest Airlines – on how they make money off their customers – what what works and what doesn’t. There’re a lot of airlines in the US and Europe can learn from Tony Fernandes and AirAsia (+ Azran and AirAsiaX). Here’s how the article in The Economist ended. “Mr Fernandes
Premium Airline Southwest Airlines Low-cost carrier
On its website AirAsia has listed down several justification on its need to build a new airport for its own purpose.[8] Among them are:- Passenger capacity - Although the current LCC Terminal in KLIA is currently undergoing construction to enable the terminal to handle 15 million passenger a year‚ AirAsia expects that the terminal will only hold the passenger growth for only one year. The company anticipates to handle 25 million passenger through the terminal on 2013 which a short fall of over
Premium Kuala Lumpur International Airport Kuala Lumpur