AKNOWLEDGEMENT First and foremost‚ I would like to express in depth gratitude to AirAsia Berhad for giving me an opportunity to become one of their team member. I am very glad and proud to be one of the team members in Ground Support Equipment Department. I would like to dedicate my most sincere gratitude to host supervisor Mr. Faisal Riza B. Adnan for opportunities given‚ unceasing patience‚ guidance‚ priceless knowledge and supports given to me during the internship. I would also like to express
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AirAsia is a budget airline that is popular with the slogan‚ ’Now Everyone Can Fly’. With this slogan reflects an airline AirAsia to consumers at lower and middle class. Various services that have been provided by AirAsia which is reserve your service‚ payment service‚ checking service‚ inflight service‚ Insurance AirAsia‚ AirAsia credit card and others. Malaysia Airlines (MAS) is the first airline in Malaysia‚ which since 1970 has more. In the year 2005‚ Malaysia Airlines reported a loss of
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INDIVIDUAL ASSIGNMENT TWO SPECIFIC INSTRUCTIONS This assignment is based on AirAsia‚ one of the Malaysia’s low cost airlines. The case study below provides some basic background information. You are however encouraged to source more information about the low-cost airline concept‚ the Malaysia airline industry and AirAsia’s key competitors‚ Tiger Airways‚ Jetstar and Firefly. Ten marks (10) will be allocated for the technical quality of the assignment and students will be penalized if the
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22nd November 2012 Table of Content Acknowledgement 1 Introduction 2 History 3 The Vision‚ Mission Statement and Objective 5 Value Strategy 6 Business Model 8 Competitive Advantages 10 AirAsia Assumption 12 SWOT Analysis 13 The Air Asia 5 Forces Porter Model 16 Air Asia Market Segments 19 Five Years Financial Highlights 22 Appendix 24 References 25 Acknowledgement
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Macro-Environment Analysis for AirAsia The factors of Macro-enviroment suggest that there is a huge scope of growth for AirAsia in Asia. The huge population with rise in middle class and a lot of disposable income together with the absence of affordable forms of transportation post a high demand for AirAsia as a low cost airline. It is also anticipated that due to the rapid urbanization trends the air travel market will continue to grow at a fast pace. The geographical structure of Asia which is
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AirAsia The Sky’s the Limit Question 1 Air Asia was established in 2001 by CEO Tony Fernandes and his three partners. It is an Asia’s leading low fare airline. By using a strong slogan “Now Everyone Can Fly” AirAsia has successful created its image in passengers’ mind. Gerry‚ J.‚ et al. (1993‚ pg 148)‚ SWOT analysis is a valuable approach for AirAsia to review its strengths‚ weaknesses‚ opportunities and threats‚ aiming to identify the current strategy of AirAsia’s organization and hence target
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the development of Intranets and Extranets forced airlines to refocus their strategy on technological innovations in order to enhance their competitiveness. (Buhalis 2004). AirAsia believes in the low fare business concept and feels that keeping cost low requires high efficiency. The major threat and challenges which AirAsia is facing right now are competitive environment due to industry rivalry and the need to create differentiation to gain competitive advantage among other low cost carriers.
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ASIA Introduction • AirAsia Berhad is a Malaysian low-cost airline headquartered in Kuala Lumpur‚ Malaysia. • Air Asia was established in 1994 and began operations on 18 November 1996. • On 2 December 2001‚ the airline was bought by former Time Warner executive Tony Fernandes’ company Tune Air Sdn Bhd • AirAsia group operates scheduled domestic and international flights to 100 destinations spanning 22 countries. • AirAsia X is the international operation of the brand AirAsia‚ which is Asia’s largest
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and Threats Analysis for AirAsia 1.0 Strengths Ø Air Asia has a very strong management team with strong links with governments and airline industry leaders. This is partly contributed by the diverse background of the executive management teams which consists of industry experts and ex-top government officials. For example‚ Shin Corp (formerly owned by the family of former Thai Prime Minister - Thaksin Shinawatra) holds a 50% stake in Thai AirAsia. This has helped AirAsia to open up and capture a
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focuses on three main areas: 1) A Blending of Brands: AirAsia has established a great name and reputation‚ and should continue to add to its success by integrating the AirAsia X brand. This can be achieved by the “X” representing premium choices on long-haul flights. This will this ease brand confusion by having only one Air Asia brand with extra (X) options‚ and will present a strong united front. 2) Implement Long-Haul Flights Strategically: AirAsia has the ability to provide long-haul flight at lower
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