"Pestle of airasia" Essays and Research Papers

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    Power of Suppliers

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    companies. Besides that‚ Airasia has high switching costs. Most of Airasia’s aircraft are Airbus models. Previously‚ the company used Boeing models‚ which they lease it and the company had since phased out most of the models and replace with Airbus. If Airasia is to switch to Boeing again‚ then the cost will be high. This is because training cost for employees to suit the aircraft features must be provided. Furthermore‚ the technology used by Airbus is the most advanced‚ thus Airasia must rely to the Airbus’

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    References: AirAsia (2011a) Company Profile: Now Everyone Can Fly [Online] Available at: http://www.airasia.com/hk/en/corporate/corporateprofile.page [Accessed: 22 March 2011] AirAsia (2011b) Mobile Check-in [Online] Available at: Boniface‚ B. and Cooper‚ C. (2009) Worldwide Destinations Casebook: The Geography of Travel and Tourism‚ Oxford‚ Butterworth-Heinemann

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    Swot Analysis Of Air Asia

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    AirAsia spearheaded ease airfares in Asia and is presently as of now the biggest low toll‚ no nonsense aircraft in Asia. It is too one of the biggest aircrafts in all of Asia regarding travellers conveyed. AirAsia has moreover been voted the World’s Best Low Cost Airline in 2009 and 2010. AirAsia Berhad is as of now situated in the Low Cost Carrier Terminal (LCCT)‚ Kuala Lumpur. Worldwide Airport

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    budget ailrline‚ Scoot‚ will begin operations this model in 2012‚ joining Malaysia’s AirAsia X and Australia’s Jetstar‚ a Qantas subsidiary‚ in flying long-haul in the region. * Transatlantic budget carrier Zoom Airlines ceased all operations because of financial difficulties in 2008. * International Lease Finance Corporation (ILFC) to lease six Airbus A330-300 aircraft to AirAsia X between 2013-2014. AirAsia X CEO aims at being the dominant market leader in the low-cost long-haul segment.

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    reinforcing high quality performance standards and achieving excellence through implementing best practices. 2- As a potential future leader with Air Asia if I was Tony Fernandes the improvements I would like to see made to these strategies that Airasia Has implemented would be coaching and mentoring others to acquire new know‚ collecting‚ collating and analysing information using appropriate workplace business systems‚ developing customer acquisition and retention strategies‚ developing systems

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    factors that might affect the AirAsia’s supply and demand levels and its cost. The external environment can be analyzed by conducting a PEST analysis and Poter’s 5 Forces model. Thereafter‚ an analysis of the industry and competitive environment of AirAsia will assist in identifying the main oppurtunities and threats. PEST Analysis - Macro Environment The PEST analysis is used to describe a framework for the analysis of a range of macro environment factors including the Political‚ Economical‚ Social

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    three systems in their marketing‚sales activity and as well as in their operating chain. (1) Yield Management System (YMS) • YMS has aided AirAsia to increase the revenue by offering higher discounts‚ more frequently during off-peak times while raising prices only marginally for peak times. • taking into account the operating cost and aids AirAsia to optimize prices and allocate capacity to maximize the expected revenues by 2 levels. a) Seat : Seats are available at various prices in different

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    TRANSPORT RM1.15 RM1.35 RM1.33 Malaysia’s airline workers have given their bosses two months to cancel the share swap deal or face protests in December. All eight workers’ unionized groups want MAS to buy back the shares that have been sold to AirAsia while returning those bought from the budget carrier. Besides Maseu (MAS Employees Union)‚ the other affected groups are the MAS Pilots’ Association; MAS Executive Staff Association; the Sabah Executive Union of MAS; the MAS Managers’ Association;

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    Air Asia 3

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    1. STRATEGY IS KEY: a) What is the macro and industry environment in the South East Asian region for the entrance of new budget airlines? What opportunities and challenges are associated with that environment? The South East Asian region offers huge opportunities for the entrance of new low-fare airlines. Analyst revealed that low fares are often the deciding factors for budget-conscious travelers in Southeast Asia. This region represents a huge population‚ which offers low-fare airlines a

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    Malaysia Airlines Introduction Malaysia Airlines‚ the country’s national carrier‚ was first incorporated as Malayan Airways Limited (MAL) on 12 October 1937. It was a joint initiative of the Ocean Steamship Company of Liverpool‚ the Straits Steamship of Singapore and Imperial Airways which led to a proposal to the Colonial Straits Settlement government to run an air service between Penang and Singapore. On 2 April 1947‚ MAL took to the skies with its first commercial flight as the national airline

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