Brand: Apple iPhone 5 Competitors (flagship devices of competing phone manufacturer): a. Direct: Android phones (Samsung Galaxy S4 (main)‚ HTC One‚ Sony Xperia Z) b. Indirect: Windows Phone (Nokia Lumia 920)‚ Blackberry (BB Z10) 4P’s Analysis: |PRODUCT |PRICE | | |
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risk of customer data being stolen. b) Global Management Information System/ Risks Name of the company: Blackberry Date of impact: 7th October‚ 2013. Impact of Global MIS failure and risk: 10m of the 70m blackberry users were affected by the incident. Reputation hampered. Stock exchange values decreased. One of the leading smart phone companies BlackBerry suffered one of the biggest breakdowns in the history which left millions of its users unable to send or receive emails‚
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uk/commentisfree/2011/dec/08/social-media-blackberry-messenger http://www.nytimes.com/2011/08/26/world/europe/26social.html http://www.ibtimes.com/articles/194883/20110809/uk-media-riots-fueled-by-blackberry-facebook-and-twitter.htm http://www.decodedscience.com/uk-riots-empowered-by-social-media-and-blackberry-bbm/2372 Books/E books www.icrossing.co.uk/.../What_is_Social_Media_iCrossing_ebook.pdf * Social media is different forms of media online such as Facebook‚ Twitter‚ Blackberry Messenger and You
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[pic] [pic] [pic] SUBMITTED BY AMIT KUMAR DASH 1. SMARTPHONES -: 3 Figure 1: Market Share Based On Operating System 6 2. SMARTPHONE ENTRY IN INDIAN MARKET :- 7 Figure 2: Market share based on Brand(2012) 8 Figure 3: Smart Phone v/s Feature Phone sales 2006-11 8 Figure 4: Mobile Phone Brand Share 2008-2011 9 Figure 5: India v/s Global YOY Growth Of Smartphone Sale(2008-11) 9 3. KEY PLAYERS IN SMARPHONE SEGMENT :- 10 4. 4Ps OF MARKETING :- 18 Figure 6:
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problem; Blackberry is experiencing an extreme decline in sales i.e. declines in smart-phone shipments and a loss in market share of operating systems while its competitors experience a continued growth. 1.2 The consequent research problem; The resulting research problem is to determine how to increase the sales of Blackberry while staying ahead of competitors‚ and to increase the market share in operating systems. 1.3 Three possible research questions; (i) What are the reasons Blackberry is experiencing
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COUNTRY ANALYSIS REPORT India In-depth PESTLE Insights Publication Date: December 2010 OVERVIEW Catalyst This profile analyzes the political‚ economic‚ social‚ technological‚ legal and environmental structure in India. Each of the PESTLE factors is explored on four parameters: current strengths‚ current challenges‚ future prospects and future risks. Summary Key findings India is a stable democracy‚ but terrorism and its relationships with its neighbors continue to be a problem Since
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COUNTRY ANALYSIS REPORT United Kingdom In-depth PESTLE Insights Publication Date: May 2010 OVERVIEW Catalyst This profile analyzes the political‚ economic‚ social‚ technological‚ legal and environmental structure in the United Kingdom. Each of the PESTLE factors is explored on four parameters: current strengths‚ current challenges‚ future prospects and future risks. Summary Key findings Strong democratic system‚ but the threat from terrorism continues to be high The UK adheres to a
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BMW Overview This paper explores the strategies and environmental influences (both Internal and External) of a German car giant BMW‚ Bayerische Motoren Werke‚ which has established itself in the niche luxury car market. It has Headquarter in Munich‚ Germany‚ with presence all over the world. The luxury car includes both traditional luxury cars and functional luxury cars. BMW is one of the most successful car companies in Europe and worldwide. Despite experiencing the overall sales slump particularly
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marketed the very popular line of BlackBerry products that had recently reached 14 million subscribers worldwide and had just over $6 billion in revenue. * RIM generated revenue through the “complete BlackBerry wireless solution‚” which included wireless device‚ software‚ and services. Revenues were heavily skewed to handheld sales (73%)‚ followed by service (18%)‚ software (6%) and other revenues (3%). * Just six months after launching Facebook for BlackBerry‚ downloads of the popular social
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Le Nguyen Dan Que – CT0221284 How IKEA will conquer America 05/12/2014 1. Introduction The purpose of this report is to analyze external business environment on IKEA Company. The first framework is PESTLE analysis conducted on the USA with six segments - political‚ economic‚ sociocultural‚ technological‚ ecological and legal. In this part‚ the report will provide explanations how these six segments impact on IKEA company and draw a conclusion whether this country is attractive for business or
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