KFC * 1. INTRODUCTION …… KFC is the world’s No.1 Chicken QSR. Leading in UK‚ Australia‚ South Africa‚ China‚USA‚ Malaysia and many more. Introduced many offerings for its growing customer base in India while staying rooted in the taste legacy of Colonel Harland Sander’s secret recipe. Products are made on the motto of“Crispy outside‚ juicy inside” . In India‚ KFC is growing rapidly and today has presence in 21 * 2. HISTORICALBACKGROUND…… In 1930’s Colonel Harland Sanders some distinguished
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ASSIGNMENT ON PESTLE TOOL [pic] BY SACHIN BABAN SHINDE COURSE- MBA (Hospitality Management) STUDENT DATA NUMBER-713520 Tutor – Don Burton ➢ What is the PESTLE tool? PESTLE stands for Political Economic‚ Social‚ Technological‚ Legal and Environmental factors. PESTLE is to find out the businesses current position of any organisation in their external environment. PESTLE can be used as a basis for further planning and strategic management. Kotler (1998) “claims that PEST
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PESTLE A PESTLE analysis is a framework used to evaluate an organisations external macro-environment. 1When used‚ a business will analyse the multiple factors that are out of their control. By doing this a business can be aware and prepared for future changes. Political factors take into account the political situation of a country. Regulations put in place by governments will determine how a business has to operate‚ so a business will have to consider trade and labour laws‚ tax policies‚ environmental
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PESTLE Analysis Political Political stability – knowing where you stand as a business with regard to what the government aim to do. This will give you more certainty. A change in government could create uncertainty. The Coalition government are trying to encourage and support small businesses as they see this as a key way to boost the economy Economical Changes in the level of consumer spending. If recession‚ consumers will generally spend less therefore parents might choose not to send the children
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thanks to our group member’s co-‚ commitment and also a brilliant advice in completing this report together. Secondly‚ we also want to thank to Marketing Manager in KFC for giving us co-operation regarding interview days with him. We really appreciate for giving us opportunity and experience to gaining knowledge about Marketing at KFC Holding Berhad. Last but not least‚ we also want to thank to our beloved family‚ friends for giving us advice‚ support in studying. Thank you. SUMMARY
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decades of entering‚ KFC‚ shorten from Kentucky Fried Chicken‚ a once lack-luster American fast food brand‚ outperformed all other competitors and rapidly became the biggest restaurant chain in China. No matter considering the number of restaurants‚ profit or market shares‚ KFC dominants the Chinese food market with 2200 branches over China and a speed of 300 new branches annually‚ unmatched by its arch rival and world market leader McDonald (John‚ 2008). The successful expansion of KFC China has been
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KFC Case Study Introduction If one international brand must be selected as the most favourite one for Chinese consumers‚ it would be Kentucky Fried Chicken‚ or KFC as it is known more commonly. According to questionnaire survey conducted by the globally-renowned marketing researching company AC Nielsen in 30 China cities in 1999‚ KFC was accepted by Chinese consumers as “the most popular brand” and ranked as the No.1 among top ten international brands in China. With the increasing abundance
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counted‚ McDonald‚ Burger King and KFC. People are tending to have fast food all the time‚ no matter is breakfast or dinner and tea‚ they will have them in fast food restaurant. (British Council) I am going to talk about KFC as I worked before. Kentucky Fried Chicken‚ also known as KFC‚ a famous chicken chains restaurant‚ was introduced to Britain in 1965 and the first store was in Preston. Many more followed in 1986‚ following the worldwide acquisition of KFC by PepsiCo‚ it was announced that
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Executive summary Kentucky Fried Chicken Corporation (now KFC) is a well-established multinational company which forms part of Yum! Brands‚ Inc regrouping other leading brands like Pizza Hut‚ Taco Bell‚ A&W and Long John Silver. KFC is one of the largest chains of fast food restaurants which started since the early 1930s by Colonel Harland D Saunders in Louisville‚ Kentucky in the USA and comprises of 14‚000 restaurants (franchised and company owned restaurants) in more than 100 countries offering
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Introduction-overview of the company(KFC) | Pg- 2 | Short elaboration of micro and macro environment and three factors that influence | Pg-3 | Current sales analysis | Pg-4 | Environmental factors and opportunities | Pg-5‚6 | Business macro-environmental factors | Pg-7 | Conclusion | Pg-8 | | | Kentucky Fried Chicken Corporation based in Louisville‚ Kentucky‚ is one of the world’s most successful fast food organizations. It has operations throughout the world and has a vast history which
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