Management ORGANISATIONAL DIRECTION KFC SECTION 1 STRATEGIC AIMS AND OBJECTIVES Introduction Organisational direction referred to the human relations as the study of behaviour of the people and their relationships in the organisation with the purpose of meeting the personal needs and objectives with a overview of organisation. Definition KFC (Kentucky Fried Chicken) which was founded by Colonel Harland Sanders in 1952 is known as the world famous fast food industry. Colonel used his
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Table of Contents Introduction 3 McDonald History 3 PESTLE Analysis 3 Political 4 Economical 5 Social 7 Technological 10 Legal 12 Environmental 14 Industry Analysis based on Porter’s Five Forces 16 Rivalry among existing Industry Firms 16 The Threat of New Entrants 16 Threats from Substitute Products 17 Bargaining Power of Suppliers 17 Bargaining Power of Buyers 17 CONCLUSION 18 REFERENCING 19 Online resources 19 Introduction Globalization has made the world
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Unit 4- Task 4 SWOT Analysis “The results of a questionnaire given to 200 people that regularly visit McDonalds found the following: * 85% are happy with the service in their local McDonalds. * 80% would like McDonalds to be open 24/7. * 50% thought they could make a happy meal healthier. * 65% would like more wraps on the menu. * 30% would like part of the menu to be focused on healthier options. * 20% said staff were unfriendly. * 90% said parking facilities were good
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Investigation and analysis 1.0 Summary…………………………………………………………………………………………..2 2.0 Introduction……………………………………………………………………………………..…2 3.0 Situational analysis……………………………………………...………………………...……..3 PESTLE Analysis……………………………….………………………..……………………5 SWOT Analysis………………………………………………………………...…………..…..9 Summary of PESTLE and SWOT Analysis……………………………………..….………10 4.0 Differential advantage and Competitive edge………………………………………...………10 Unique Selling Proposition (USP)…………………………………………..………………..12 b) Recommendation
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Singapore‚ it is necessary to look into factors that may post a threat to the company or even discover new opportunities for the company. In order to identify this‚ we will be using the SWOT (strength‚ weakness‚ opportunity & threats) analysis and PESTLE (political‚ economic‚ social cultural‚ technological‚ legal & environment) analysis to analyse the factors. 2.1 : Internal and External Factors for Nando’s INTERNAL Inside the Organisation Can be controlled by the organisation. (Example as
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Burger King Expansion Strategy for International Markets March 11‚ 2013 Akash AGARWAL Debasish GHOSHAL Samarjeet SINGH MIB 34 - Introduction to International Business Burger King - Have it your way 1 Agenda Segmentation of the food service industry Burger King ► Business case of Burger King Our Approach to market entry/expansion SWOT Analysis Taiwan ► Analysis of fast food market ► Analysis of external macro-environment ► Competitive analysis and market share Indonesia ► Analysis
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Report-1 Investigation of Main Marketing Metrics Carbon copy: Head office Date: 15 March 2009 Attention to: Marketing director No of reports: 1 No of pages: 11 1.0 Marketing Strategy of McDonald’s A marketing strategy can be defined as the art and science of formulating‚ implementing and evaluating cross functional decisions that enable an organization to achieve its objective. A marketing strategy is a process that can allow an organization to concentrate its limited resources
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customers‚ the reason being distinct dietary habits and food preferences of Indian consumers. After 1990 when government of India came up with economic reforms that liberalized policies of foreign investments‚ established western fast food chains like KFC and PIZZA HUT rushed to the Indian market but McDonald spent about six years analysing the market before entering India. During the analysis phase McDonald first categorized its various Opportunities‚ threats‚ strengths & weaknesses in Indian market
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1. Environment Analysis 1.1 The Macro marketing environment The following framework provides a Pestle analysis of marketing environment‚ relating to the fast- food industry. 2.2 Porter’s Five Forces – Fast-food Industry 1.2.1 New Entrants “The industry is dominated by a number of international quick Service Restaurant Chains‚ including McDonald’s‚ Burger King‚ Pizza Hut‚ KFC and Domino’s “(Data monitor‚ 2010). So the market of fast food is highly competitive‚ and the cost to
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consumer’s perference‚ macro-environment‚ competitive environment‚ the system of its management‚ the strategy of the maketing and other factors‚ or you will fail. The retreat of Rong Hua Chicken also proved attention-grabbing. "Wherever there is a KFC‚ there will be a Rong Hua Chicken!" was the ambitious slogan that accompanied the chain ’s opening of its first store in Beijing in 1994. It took only two years for the chain to book a record 1.5 million yuan ($187‚000) in monthly sales per store. Six
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