1. Acknowledgment……………………………………………………………..3 2. Executive Summary…………………………………………………………..4 3. Introduction…………………………………………………………………..6 4. Products………………………………………………………………………9 5. Market………………………………………………………………………..11 6. PESTLE Analysis…………………………………………………………….13 7. Porter’s Five Forces Analysis……………………………………………….16 8. Research Methodology………………………………………………………21 9. Recommendations & Conclusions………………………………………….24 10. Bibliography…………………………………………………………………26
Premium Marketing Thailand Bangkok
Business Administration Strategic Management Assessment INTRODUCTION Yum! operates in more than 130 countries with over 40‚000 restaurants. The organisation is one of the operators of QSR (quick service restaurant). Its brands are KFC‚ Taco Bell and Pizza Hut which specialises in chicken‚ food categories in Mexican style and pizza respectively. Yum! restaurant business entered China in 1987 and has established itself within the Chinese market. The organisation has provided new
Premium Strategic management Management
reality. EXECUTIVE SUMMARY This report focus on KFC focused on its marketing strategies‚ its marketing environment‚ demographic factors and marketing factors. The report is designed to provide details on how KFC has implemented the marketing mix to its brand and how it can be improved. Additionally this report includes a research which gave insights regarding KFC. With the development of world economy‚ KFC will surely face many new competitors in the future. Simultaneously‚
Premium Marketing KFC Fast food
hypothesis that why people in Pakistan prefer KFC over Macdonald and we found that due to good quality and taste of food people prefer KFC .When KFC was introduced in Pakistan the prices was not affordable by people but now they have lower their prices. One reason was also the impressive packages due to which people prefer KFC over McDonald’s. While conducting our research we also came to know that KFC is more advertised this is one of the reasons that people prefer KFC over McDonald’s. We are going to discuss
Premium Fast food restaurant KFC Fast food
Products Strategies The current strategy for KFC Malaysia of the product strategy varies; they have used many strategies in order to perform well in the market. Below are some of their current strategies. Value Their current value added of their product is collaboration with hotlink‚ that when customer receives a sms from hotlink‚ they can go redeem the product of discounted food from KFC Malaysia outlet. Another value added of their products is free gifts‚ drinks upgrade to bigger portion. Scope
Premium Marketing Product management Pricing
STRATEGIES OF KFC" Submitted By MRUNAL KODHALKAR M.COM PART-I Semester-I 2014-15 Submitted To University of Mumbai Vidyalankar School of Information Technology (Affiliated to University of Mumbai) Vidylankar Marg‚ Wadala (E)‚ Mumbai 400037 TABLE OF CONTENTS Sr. No. Topics Page no. 1. INTRODUCTION OF KFC 5 2. KFC IN INDIA 6 3. COMPANY BACKGROUND 8 4. MISSION/VISSION 9 5. MARKETING MIX 10 6. PRICE STRATERGY 13 7. THREATS 19 8. SALE PROMOTION CAMPAIGN OF KFC 20 9. SOCIAL
Free Fast food KFC Hamburger
1.0 Executive Summary Kentucky Fried Chicken (KFC) Malaysia is a major Quick Service Restaurant (QSR) operator in Malaysia and has been established for just over 20 years now. It serves mainly chicken related items‚ but offers side dishes to its consumers as well. Lately‚ more and more Malaysians have been opting for a healthier eating diet as a large number of them have become more health conscious. This has opened the door for KFC’s main competitors‚ such as McDonald’s‚ to come out with a new
Free Fast food KFC
INTRODUCTION KFC Malaysia is the famous fast food restaurant in Malaysia; products it sells include chicken‚ burger‚ nugget‚ sandwich‚ wedges‚ drinks‚ fries‚ coleslaw and many more. It has captured 44% of market shares in Malaysia. Its first restaurant was opened in 1973 on Jalan Tunku Abdul Rahman‚ now it has more than 539 restaurants throughout Malaysia and growing. Among all‚ their secret recipe chicken is the KFC most famous dish‚ it has great taste and truly enjoyed by Malaysian ever since
Premium Malaysia Kuala Lumpur Fast food restaurant
SUMMARY The history of KFC came about due to a very innovative and driven man named Harland Sanders‚ the creator of KFC in 1952. In order for Harland Sanders to gain prospective franchisees he traveled across the United States to find the potential buyers. In the 1960’s KFC became the first fast food chain to go international. “Colonel Sanders” began to franchise and took over two hundred restaurants and home retail outlets across the US. In 1963‚ the number of KFC franchises rose from 200 to
Free Fast food KFC Chicken
lot of competitors such as McDonald‚ KFC‚ Pizza Hut and Burger King. The loyal and potential customer of customer starting to declined and this caused a big loss to the KFC. Customer can go to any fast food restaurants that offered more affordable price especially to students which requiring a lot of money to survived. To attract their consumers back‚ KFC start to decrease their prices and give a discount of their products to the consumers. KFC reward ‘My KFC Card Programed’ to their loyal customer
Premium Fast food Hamburger KFC