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    company background

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    While commenters name Xiaomi as “The Apple of China”‚ Xiaomi prefers to be compared to Amazon instead.According to research firm Canalys‚ Xiaomi is currently the sixth-largest handset maker on earth and No. 3 in China‚ behind Samsung Electronics and Lenovo Group. Xiaomi is founded in April 2010 as a software company creating a new custom ROM based on Google’s Android. MIUI ROM has been compared to the Apple’s iOS for being user friendly and providing sophisticated services such as cloud backup‚ an

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    Costs3. It has huge network‚ in around 38 countries so it works on Economies of Scale4. Acer’s aggressive price strategy‚ particularly suitable to a time    of economic recession | Weakness | 1. Less prescence in B2B market when compared to Dell or Lenovo 2. It has limited product portfolio for midsize business 3. Market share growth is slow due to competition; Fake products/ imitations affects sales | Opportunity | 1. Economic downturn‚ which favours low-price products2. Growth of Mobile PCs in

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    Acer Case

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    CHAPTER 1 • INTRODUCTION TO GLOBAL MARKETING 33 CASE 1-3 Acer Inc. A ISBN 1-256-69396-0 cer Inc. is a leading marketer of notebook and desktop PCs. The company‚ which posted sales of $21.3 billion in 2010‚ also produces other products such as the new Iconia tablet. As Taiwan gained a reputation as the “tech workshop of the world‚” Acer became Taiwan’s number-one exporter. Stan Shih‚ the company’s founder‚ built Acer into one of Taiwan’s most successful companies. Despite Acer’s

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    Mkt 505 Assignment 1

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    com/t/business/acer-completes-gateway-acquisition-290 Riedel‚ Chris‚ (2009) “Schools ’Test-Drive ’ Acer Netbooks with Seed Unit Channel Program”‚ http://www.edchannelpartner.com/articles/71837/ Spooner‚ John (2004) “IBM Sells PC Group to Lenovo” ‚ http://news.cnet.com/IBM-sells-PC-group-to-Lenovo/2100-1042_3-5482284.html

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    customers really need. 2. Market Condition Even thought Dell achieved good results in the US market by using its direct selling mode. But in China this kind of selling way was not suitable for Chinese market condition‚ as its competitors‚ such as Lenovo and HP‚ all use distribution way of selling‚ Dell did not sell good when it entered Chinese market. After

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    PESTLE ANALYSIS OF AUTOMOBILE SECTOR OF INDIA: PESTLE Analysis PESTLE Analysis is a simple‚ useful and widely-used tool that helps you understand the "big picture" of your Political‚ Economic‚ Socio-Cultural and Technological‚ Legal and Environmental aspects. As such‚ it is used by business leaders worldwide to build their vision of the future. PESTLE analysis is concerned with the environmental influences on a business. Identifying PESTLE influences is a useful way of summarizing the

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    But try Chairman Yang Yuanqing of Lenovo‚ who has moved his family to North Carolina to deepen his appreciation of American culture‚ so as to help him integrate his Chinese and American workers. Or Lakshmi Mittal‚ the London-based Indian boss of Arcelor Mittal‚ who says his multinational team of executives get on so well that he forgets there are different nationalities in the room‚ and who believes his firm has no nationality‚ instead being “truly global”. Lenovo and Arcelor Mittal are at the leading

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    Enterprise Performance Assessment -- The Performance Assessment Systems of Lenovo Abstract In recent years‚ the global economic has rapidly development‚ and it influences the enterprises and their employees. For a company‚ its structure had fundamentally change. At the same time‚ employees have more opportunity to develop and wider development space. They can look for better company constantly‚ in order to realize

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    the difference is too far which means the capability is indeed totally different so it will be too difficult to be pursued and it sounds unbalanced competition. Source: IBM ’s personal computer business is taken over by Chinese electronics giant Lenovo‚ while IBM itself focuses more and more on selling its information technology expertise to corporations. Competitors (out of the 2 key attributes): HP because both strategic emphasis on the PC segment so they have the same target market. Hp is known

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    Case 1-3 Acer Inc. Acer Inc. is a leading marketer of notebook and desktop PCs. The company‚ which posted sales of $11.3 billion in 2006‚ also produces other products such as flat-screen monitors and personal digital assistants. As Taiwan gained a reputation as the “tech workshop of the world‚” Acer was able to become Taiwan’s number one exporter by manufacturing and marketing computers sold under its own brand name. Acer also produced equipment on an original equipment manufacturer (OEM)

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