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    Apple Boston Matrix

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    Shipments‚ Fourth Quarter 2012 (Preliminary) (Units Shipments are in thousands) Vendor 4Q12 Shipments 4Q12 Market Share 4Q11 Shipments 4Q11 Market Share 4Q12/4Q11 Growth HP 15‚023 16.7% 15‚113 15.8% -0.6% Lenovo 14‚105 15.7% 13‚040 13.6% 8.2% Dell 9‚482 10.6% 11‚967 12.5% -20.8% Acer Group 6‚959 7.8% 9‚692 10.1% -28.2% ASUS 6‚467 7.2% 6‚126 6.4% 5.6% Others 37‚753 42.0% 39‚974 41.7% -5.6% All Vendors 89‚789

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    Apple Marketing Case Study

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    distribution from smaller outlets to national chains Apple launched website for direct sales in 1997 Greenest lineup of notebooks that are energy efficient and use recyclable materials. Situation Analysis: The top PC vendors HP‚ Dell‚ Acer and Lenovo accounted for 55% of worldwide shipments between years 2006-2009. There are two categories of major suppliers in the PC market. The first category provided highly competitive prices since there were many sources available to sell parts like memory

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    problematic for Apple? Competitive structure: The PC industry is highly concentrated. The four big‚ HP‚ Dell Acer and Lenovo represent 55% of the worldwide shipments. Moreover‚ competition is rude as innovations are fast moving. Then competitors are trying to develop new competitive advantages. For instance Dell has combined direct sales and build-to-order manufacturing; IBM and Lenovo‚ then Hp and Compaq merged together to be stronger on the market. At the same time the example of Dell‚ who entered

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    Assignment #4:  Case 13-1 “Advertising‚ Public Relations and the 2008 Beijing Olympics” International Marketing Analyze the reasons why the Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics. Over the past three decades or so‚ the body of knowledge of public relations has grown significantly and public relations continue to evolve as a strong discipline (Sriramesh and Vercic‚ 2001). It is important to note that public relations are not marketing

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    Sainsbury Organisational Structure and Culture An Organisation’s structure is a network of interdependencies among the people and the tasks that make up the Organisation. It is created and sustained by the basic coordination mechanisms of mutual adjustment‚ direct supervision and standardization‚ all of which coordinate inter-dependent relationships among people and groups (Wagner and Hollenbeck 2009). Pugh (1990) simplifies this by defining an organizational structure as consisting of activities

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    adjustments. The SWOT/PESTLE analysis is a popular modification in which the factors influencing the organization are categorized into six categories. The concurrence between SWOT and PESTLE provides a more detailed study of a complex system. This can be shown in Vorthman’s (2008) explanation where he analyses that SWOT serves to highlight the factors‚ both internal and external. (Sunje et al. 2010) discusses an application where SWOT is used for the internal factors whereas PESTLE for the system environment

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    Student

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    analysis) describes a framework of macro-environmental factors used in the environmental scanning component of strategic management. Some analysts added Legal and rearranged the mnemonic to SLEPT; inserting Environmental factors expanded it to PESTEL or PESTLE[citation needed]‚ which is popular in the United Kingdom.[1] The model has recently been further extended to STEEPLE and STEEPLED‚ adding Ethics and Demographic factors. It is a part of the external analysis when conducting a strategic analysis or

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    Decision Making Process

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    Question 1. Give the example of a recent purchase of an expensive article (hand –phone‚ camera or notebook computer).Explain your decision –making process and what source of information did you use in making the decision to buy the article? The decision making is the very important in our business environment because as we know many company are trying to get rare resource so we cannot do mistake in decision making to buy something expensive things .As a manager‚ the manager need to know

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    Profile of Hong Kong

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    Kong In-depth PESTLE insights PESTLE Country Analysis Report: Hong Kong © MarketLine. This report is a licensed product and is not to be photocopied REFERENCE CODE: ML00002-039 PUBLICATION DATE: October 2012 WWW.MARKETLINE.COM MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED ML00002-039/Published 10/2012 Page 1 OVERVIEW Catalyst This profile analyzes the political‚ economic‚ social‚ technological‚ legal‚ and environmental (PESTLE) structure in Hong

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    Pest Analysis

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    authors including Fahey‚ Narayanan‚ Morrison‚ Renfro‚ Boucher‚ Mecca and Porter included variations of the taxonomy classifications in a variety of orders: PEST‚ PESTLE‚ STEEPLE etc. Due to the negative connotations of PEST‚ a STEP analysis

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