Introduction This paper shall involve and include a discussion and analysis of the macro environment of business using the extended PESTLE tool and an analysis of the micro environment in which the business operates by use of the Porters Five Forces Model as a tool. From the analysis of the micro environment of the business‚ one trend and one crisis will be identified and there will include a short strategy in which the business can address each of these issues. In this case‚ the situation surrounding
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Best Environmental Practices of MARKS & SPENCER A Case Study 2009 Best Environmental Practices of Marks & Spencer: A Case Study www.greeningretail.ca 1 Greening Retail Best Environmental Practices of Leading Retailers from Around the World 2009 Prepared by Dr. Leigh Sparks Email: Leigh.Sparks@stir.ac.uk Web: www.irs.stir.ac.uk Greening Retail Best Environmental Practices of Leading Retailers Around the World Through the Greening Retail program‚ 15 leading retailers were interviewed
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direction to all efforts. It is done by strategy formulation and implementation. Strategy formulation is based on external and internal analysis of organization. These analysis is done by SWOT‚ porter five forces‚ value chain‚ McKinsley Framework and Pestle analysis. These are renowned managerial tools
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Marketing Management Building the Right Relationships with the Right Customers (Topshop) Name: Wee Pei Yee NRIC: G1352462P Batch: ABMD21475A Lecturer Name: Mr. Roland Kiew Word Count: 2909 words TABLE OF CONTENTS 1. Introduction …………………………………………………………..Page 3 2. Main Report a. First Part (STP strategy)……...……………………………………Page4-8 b. Second Part (Marketing Mix)……………………………………...Page8-9 3. Conclusion……………………………………………………………Page 10 4. Recommendation……………………………………………
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market share of 0.2% being dominated by the likes retailers Zara‚ Topshop and Next.” To assess the company‚ this paper analyzed external and internal factors by utilizing PESTEL and VRIO framework and applied the result to SWOT analysis. Moreover‚ short-term and long-term strategies as well as an action plan were provided based on the assessment. 2. External and internal analysis 2.1 PESTLE analysis Figure 1 PESTLE analysis of French Connection PESTEL analysis is used to evaluate
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voluntary sector I have chosen Oxfam and for the private sector I have chosen Topshop. Task 1- I have chosen Topshop and Oxfam as my two contrasting businesses. Topshop is a young girls and women’s clothes shop. This business is international and has stores all over the country. Topshop has 300 stores they are still growing and expanding. The owner of Topshop owns other retail shops like Miss Selfridge and Dorothy Perkins. Topshop is part of Arcadia‚ a public limited company is owned by shareholders
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for Heroes have an unlimited liability‚ this mean if they were to go into debt‚ they could lose more money than was put into the business. Topshop is a British clothes retailer‚ it is known worldwide. Topshop is a part of the Arcadia group which is a group that owns a lot of different retail outlets. Topshop was founded in 1964 by ‘Peter Robinson’s Ltd.’ Topshop has physical and online stores in over 20
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etc. Topshop is a high street fashion retailer that has been up and running since 1964 and is has successfully open 300 store across the UK‚ do shipments to more than 100 countries and has their eclectic British style is known all over the world. Over the years they have built a strong bond with industry insiders and in 2002 they joined forces with NEWGEN‚ a scheme which allowed them to foster new design talent and provide a global platform for the scene’s brightest new stars. Topshop also the
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Product features Topshop is a well-known brand in United Kingdom as it was founded there; they have three hundred stores in the country. According to Topshop’s website it claimed that they update their stocks five days in a week with three hundred new items. That is how they attract their regular customer to keep track with their fashion trend. However in Malaysia specifically in Kuala Lumpur‚ they receive shipment from United Kingdom two days in a week. Therefore‚ customers are able to find out
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Competition 15. Brand Positioning Map 16-17. H&M 18-19. Financial Analysis 25. Rogers Theory of Innovation 26. Consumer Segmentation Table 27. Ansoff’s Matrix Theory 28. H&M SWOT Analysis 29. Like for Like Comparison 20-21. External Analysis 30. PESTLE Analysis 22-23. Objectives 31-32. Bibliography This marketing audit will critically analyse the current marketing situation for the leading high street brand Primark‚ with a specific focus around technological influences which impact the consumer
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