Product Topshop benefits from personalisation of products as it helps the business recognise meeting the customer needs better because a customer can specifically make the product by itself online. This means that the business can attain greater customer satisfaction as well as ensure customers remain loyal. Personalisation can also create a better way of communicating and keeping a good relationship with the customer so they can revisit the website more frequently. Topshop are able to personalise
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1998 Topshop asks for cutomer’s name‚ telephone number‚ home address‚ email address and age for competitions‚ prizedraws‚ or newsletter sign ups. When a purchase is made on their site‚ in addition to the above‚ they also ask for delivery address‚ and payment method details and they may obtain information about customer’s usage of their Website to help them develop and improve it further through online surveys and other requests. The data the company holds of its customers will enable Topshop‚ and
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We have chosen two other comparable brands in the market to illustrate the differences and similarities among various fashion brands and to help us understand this industry better. The two main competitors of Zara are Forever 21 and Topshop. Forever 21 and Topshop are entirely two different companies originated from two different countries‚ the United States of America and England respectively‚ but they are similar in terms of their sense in fashion and uniqueness in trends. Although they are both
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BA FASION PROMOTION MARKETING REPORT-TOPSHOP SOPHIE RANDALL Marketing report Introduction The executive summary in this report TopShop is a fast fashion British clothes retailer which is part of the Arcadia group‚ it has shops in over 20 countries. Since it launched in 1964‚ TopShop has become a major style authority and one of fashion’s biggest success stories. Its edgy and irreverent approach to style has captured the imaginations of fashion-conscious shoppers and industry insiders
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Topshop Background/History Topshop is a UK-based retailer‚ founded in 1964 by Peter Robinson. The first stand-alone Topshop store opened in 1970. In the 1990’s‚ the mainstream media considered it unfashionable‚ cleverly labelling it ‘Flopshop’ due to its relatively low varieties and simple designs. But it recently turned business around‚ even hitting profitability in 2008 when almost every retailer was in the red by expanding its collections and bringing in local designers to the foray. Currently
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sometimes even indirectly‚ The external factors that Woolworths and Topshop would need to take into consideration would be firstly‚ the macro environment: like the political stability of the country‚ the socio-cultural‚ technical‚ legal‚ environmental (green)‚ and the economic environment of the country. Currently Woolworths is looking at expanding into Africa‚ for this the macro environment is important‚ at the same time Topshop has already expanded throughout most of the world‚ but now they are
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to sell trendy Topshop fashions‚” respond to the following: How does this partnership fit into Nordstrom’s current brand management strategy? Will it appeal to its target markets? How will it allow Nordstrom to differentiate itself from the competition? Is this a risky move for Nordstrom considering the downward sales trends for Topshop in the UK? Business - General Business Branding Nordstrom. After reading the article “Conservative Nordstrom to sell trendy Topshop fashions‚” respond
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The overseas development of Fast Fashion Retailing The case study of Topshop Research Proposal Student No.: 8391462 Name: Zhenni Qiu Research topic In the final dissertation‚ I want to do some research in the overseas development of fast fashion retailing. As Topshop‚ one of the most popular fashion brands in UK‚ but less shops overseas‚ I want to analyze the environment in China and the difference between its original and emerging markets to find its best way to develop in a foreign country
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This is a strategic planning guide for TOPSHOP‚ the essay includes meaningful information about TOPSHOP’S Idea statement and SWOT analysis. The purpose of this written report is to apply the theoretical material and develop a strategic plan for a retail business like topshop. The project involves stating the business mission‚ goals‚ objective‚ SWOT analysis and development of retail marketing strategy‚ i.e. retail mix‚ including location‚ merchandise‚ pricing‚ promotion store design and
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changing the whole appearance and desire of the garment. I have done a comparison of dresses between the stores of H&M‚ Forever21‚ and Topshop‚ with a focus on the different fabric‚ the silhouette‚ and the colors of the store’s collection. In lower end stores like Forever21‚ synthetic fabrics are use commonly to lessen the cost and make easier to care for. Topshop and H&M is a step higher from being on the lower end spectrum and can afford the use more of natural fibers. In comparison‚ all stores
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