Company Background Topshop is a British clothes retailer with stores in over 20 countries and online operations in some of its markets. Topshop’s sales primarily come from women’s clothing and fashion accessories. It is part of the Arcadia Group‚ which owns a number of other retail outlets including Burton‚ Dorothy Perkins and Miss Selfridge. The chain was founded in 1964 as Peter Robinson’s Top Shop‚ a young-persons’ fashion brand within the Sheffield branch of the Peter Robinson Ltd ladies fashion
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political‚ socio-cultural‚ and technological aspects‚ and the 5 forces which shape the business strategy of clothing industry. Moreover‚ to illustrate the competition better‚ three clothing retailers belonging to high street fashion industry‚ which are Topshop‚ H&M and ZARA‚ will be selected for analysing the competition in the market. 2. External environment analysis (PEST) 2.1 Economic issues 2.1.1 Recession and austerity measure in UK Nowadays‚ the economic development of UK is teetering on the edge of recession
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environment. In this report‚ it will focus on Topshop to discuss its strategic management. Topshop is a British multinational clothes retailer specialized in women’s clothing and fashion accessories. It has shops in around 20 countries and online operations in a number of its markets. Topshop is part of the Arcadia Group‚ which is wholly owned by Philip Green and owns a number of other retail outlets including Burton‚ Dorothy Perkins and Miss Selfridge. Topshop currently has branches in Brazil‚ Canada
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trend based apparel company TOPSHOP. The report examines: Company policies The best countries for TOPSHOP to source their leather by compiling a comparative view. Transportation methods (Benefits and drawbacks) Laws and legislations applicable to leather goods The management of money and how the process of payment is delivered Through this research the ideal method of sourcing and supplying leather jackets will be found. 2 Company Profile 2.1 Overview: TOPSHOP was started in 1964 in the
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paper studies the impact of market orientation strategy on brand awareness. Zara‚ a Spanish leading fashion retailer and an example of a brand using this strategy‚ is compared to three other multinational brands operating in Stockholm‚ Sweden‚ namely Topshop‚ Mango and United Colours of Benetton. The latter brands are known to use advertising to create brand awareness. Fashion magazine attention was used as a measure of brand awareness. Data on the brand awareness was gathered by browsing three leading
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Competitive Advantage”. In recent decades‚ clothing & fashion retailers industry developed very quickly‚ the fast fashion store emerged one after the other. Cost leadership is the most competitive advantage in this area‚ such as H&M‚ Zara and Topshop. (Foroohar‚ R. and Stabe‚ M.‚ 2005). At meanwhile‚ in this sector‚ renewal and replacement occurred frequently because of the clothing is kind of “consumable products” and target customers’ taste always changing with the fashion trends. The supply
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competence and culture analysis. Each section analyses Burberry and critiques the models. A SWOT analysis and TOWS matrix are then formed to outline three options of which one has been recommended. Environmental analysis PESTLE With reference to Appendix 1 This PESTLE analysis was carried out for Burberry PLC as an aid to decision making. By looking at the external macro environment Burberry can plan for the future and analyse the risks that occur within that market. In the current countries
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Butler‚ 24/02/07) The Oxford English Dictionary Bruzzi S. & Church Gibson P. (eds). 2000. P.96 H.Radner (2000) in S.Bruzzi & P.Church Gibson Fashion Cultures: Theories‚ Explorations & Analysis‚ London: Routledge‚ pp. 128-134) The Telegraph. Kate Moss: Topshop ’s new muse 20/09/2006) The Independent. Why the high street is being swamped by celebrity clothing ranges 26/11/07
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M1 – Cadburys and Topshop are both businesses that strive to produce effective marketing techniques in order to sell their products. Although both have a wide range of consumers‚ their marketing techniques are both slightly similar and very different. Differences Cadburys offer mass production of every individual product on offer in over 1‚000 stores. However Topshop offer limited amounts of each product in designated Topshop stores and online. Cadburys offer prizes with special chocolate
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WHISTLES HISTORY Whistles is a clothing brand with 40 stores across Britain. It was founded in the early 1980s by Lucille and Richard Lewin. In January 2008‚ Jane Shepherdson‚ former Topshop director‚ signed a deal to purchase a 20 per cent stake in Whistles and was appointed the job of chief executive Founded in London in 1978‚ Whistles began as an independent boutique and has since evolved into a leading womens wear brand. Today‚ under the helm of Chief Executive Jane Shepherdson‚ Whistles
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