PESTLE analysis‚ which is sometimes referred as PEST analysis‚ is a concept in marketing principles. Moreover‚ this concept is used as a tool by companies to track the environment they’re operating in or are planning to launch a new project/product/service etc.PESTLE is a mnemonic which in its expanded form denotes P for Political‚ E for Economic‚ S for Social‚ T for Technological‚ L for Legal and E for Environmental. It gives a bird’s eye view of the whole environment from many different angles
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INTRODUCTION (Shirley Daniels) says that the management of customer value is an advanced version of the measurement of customer satisfaction (2000). However‚ Godiva takes some simple steps to create customer value. PERCEIVED BENEFITS Product Benefits (Day 1990; Peter & Olson 1990) “From the consumer’s point of view‚ the products are seen as a range of benefits‚ not traits. However‚ Godiva have managed to gain great success by refreshing it’s brand and introducing new range every now and
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INTRODUCTION The Association of Southeast Asian Nations or the ASEAN is a economic and political organization which comprises 10 countries Indonesia‚ Malaysia‚ the Philippines‚ Singapore‚ Thailand‚ Brunei‚ Cambodia‚ Laos‚ Burma and Viet Nam) and was establish on 8 August 1967.Initialy‚ The ASEAN is formed to boost economic growth‚ social cultural evolution and social progress among its member. In addition‚ The ASEAN also assists n maintain regional peace and stability‚ and provide forum for its
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PESTLE analysis is a process to help understand the overall market environment such as market risks‚ market growth or decline for a particular industry‚ business‚ product‚ or project. It is often a key part of strategic‚ marketing‚ and business planning. The political factors refer to the degree of intervention of government in the economy. For an example‚ if the government taxes increase‚ it will cause the selling price of Nestle increase‚ and therefore the number of customers and the sales of
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Regional Cooperation of ASEAN To investigate the character of ASEAN regional cooperation‚ some questions‚ as asked in the case of the EU‚ would also be asked in the case of ASEAN. Whether regional integration is consciouslycreated and driven by deliberate political sanction‚ or whether regional integration arises out of world economies and private market actors. These questions aim to analyze the relationship between formal and informal organization‚ and between regionalism and regionalization in
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The Steps That Led To The ASEAN Integration The Association of the Southern Asian Nations (ASEAN) is a cooperative group‚ established on 8 August 1967 by five founding states: Singapore‚ Malaysia Indonesia‚ the Philippines and Thailand. Foreign ministers‚ signed the ASEAN Declaration at Bangkok‚ more commonly known as the Bangkok Declaration. ASEAN aims to promote political stability‚ economic collaboration and the welfare of their people. The formation of ASEAN was the first successful attempt
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ASEAN COMMUNITY AND ME The Association of Southeast Asia was born by five leaders; the Foreign Ministers of Indonesia‚ Malaysia‚ the Philippines‚ Singapore and Thailand in Bangkok on 8 August 1967. Brunei Darussalam then joined on 7 January 1984‚ Viet Nam on 28 July 1995‚ Lao PDR and Myanmar on 23 July 1997‚ and Cambodia on 30 April 1999. The aims and purposes of ASEAN are to provide assistance each other in the economic‚ social‚ cultural‚ technical‚ educational and other fields. It is the greatest
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“ASEAN on its way to becoming EU as a regional bloc” Countries‚ usually the neighboring ones and those of which are in the same region‚ belong to a bloc. They organize or join these blocs because they have the same aims‚ purposes‚ and interests‚ may it be for economic or political reasons. Participating states are united by a treaty or agreement for mutual support or joint action. Our world has a handful of blocs‚ but two of the most talked about is the European Union‚ better known as EU‚ and
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PESTLE ANALYSIS What is PESTLE analysis? PESTLE stands for - Political‚ Economic‚ Sociological‚ Technological‚ Legal‚ Environmental. The term PESTLE has been used regularly in the last 10 years and its true history is difficult to establish. Various other similar acronyms have been used including ETPS‚ STEP‚ PEST‚ and STEEPLE. The term PESTLE is particularly popular on HR and introductory marketing courses in the UK. PESTLE analysis is in effect an audit of an organisation’s environmental influences
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PESTLE ANALYSIS A PESTLE Analysis is one of the most important frameworks of macro-environmental scanning‚ framework which comprises the most important factors used in environmental scanning‚ as part of advanced strategic management. Throughout the last few years‚ the acronym PESTLE has suffered a number of changes‚ but PESTLE seems to be the most commonly spread and almost unanimously accepted “concept”. PESTLE stands for “Political‚ Economic‚ Sociological‚ Technological‚ Legal and Environmental”
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