World’s first soft drink marketer‚ now 4th largest one ÿ Schweppes brand equity support ÿ Crush has is a long life brand ÿ Crush has high awareness in big cities ÿ Crush is the most recognized orange flavored soda name ÿ It is used in many trendy pop-culture outlets (i.e. vintage clothing‚ popular restaurants ÿ Crush has sufficient resources v Weaknesses ÿ Cadbury Schweppes PLC owns two orange flavored soft drinks‚ Sunkist and Crush ÿ Cola’s represent 67% of soft drink consumption while
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market for soft drinks continued to drive positive off-trade volume sales growth in 2011. According to analyst group Sanford Bernstein‚ between 2005 and 2010‚ Germany’s soft drinks market increased by 10% in value‚ to EUR12.2bn (US$16.6bn). Carbonated soft drinks were the top performers‚ growing value by 23%. Volume sales for the total soft drinks market increase by 11.6% over the same period‚ to 20.1bn litres. Additionally‚ in 2009‚ Germany was ranked as the highest consumer of soft drinks in Europe
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was so profitable. The substitutes as juices and water didn’t affect the profits of the soft drinks industry. The taste of the soft drinks is what is the most important for the consumers and it is unique. Coke and Pepsi’s powerful brands are inimitable‚ so not really many substitutes were on the market. The entry barriers are pretty high. There are significant costs to enter the industry of soft drinks producers which automatically eliminates small players. The loyalty for the brand is also
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this questionnaire and describe soft drinks industry characteristics. The soft drink industry is concentrated with the three major players‚ Coca-Cola‚ Pepsi‚ and Cadbury Schweppes Plc.‚ making up 90 percent of the $52 billion dollar a year domestic soft drink market. This market is a mature one with annual growth of 4-5% causing intense rivalry among brands for market share and growth. 1. Why is the concentrate business or industry so profitable? Soft drinks concentrate producers gross margins
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year-on-year)‚ re- spectively. Although there are no official figures for soft drink sales in Vietnam‚ it is expected that soft drink consumption in the market is moving in the same positive direction as the alcoholic sector. The alcoholic sector’s market structure is changing. The low-end market is contracting‚ as rising consumer incomes begin to erode consumer price sensitivity‚ according to Vietnam’s Beer‚ Alcohol‚ and Soft Drinks Association (VBA). Particularly‚ the high-end segment in Vietnam for
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_______________ Prof. Umar Farooq Dr. Kalim Khan Academic Coordinator Director EXECUTIVE SUMMARY The project gives an overview of the Indian soft drink market various players‚ new entrants etc. The highlight of the project is to understand the launch of PepsiCo’s new drink Pepsi Atom and its market acceptability. PepsiCo’s drink didn’t appeal to masses. In spite of the innovative ideas‚ 360 degree marketing and a grand product launch the product didn’t do well. PepsiCo being a
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beverage concentrates and syrups and‚ to a lesser degree‚ finished beverages which it sells to bottling and canning operations and authorized wholesalers. Coca-Cola produces more than 230 beverage brands and markets four of the world’s top five soft drink brands‚ including Coke‚ diet Coke‚ Fanta‚ and Sprite. Coca-Cola’s finished beverage products bearing the Coca-Cola Company’s trademarks are sold in over 200 countries. In 2000‚ 72% of Coca-Cola’s Operating Income was generated outside the United
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1. Overview: Caleb’s Kola is a drink that will revitalize the carbonated soft drink industry with its tasty new kola mix. Instead of using traditional unhealthy and unknown ingredients that are hard to define‚ Caleb’s Kola provides people with a drink that creates value for people that are looking for a more cleaner‚ trimmed and delicate kola drink. This new Kola drink will do this by shifting in an entirely new direction using natural unprocessed familiar ingredients that are transparent
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[pic] 5th September 2009 To Whom It May Concern This is to certify that Mr. Shrikant Pandey a student of MBA at IBMR- IBS Bangalore. As a part of his course curriculum has undergone his summer internship with us from 1st August to 15th September 2009. He was assigned a project in Marketing entitled “Distribution Gap” which he has successfully completed. We wish him the best in his future endeavors. For Hindustan Coca-Cola Beverages Private limited. INSTITUTE OF BUSINESS MANAGEMENT
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its positioning right. Similarly‚ PepsiCo’s Asia chief asserted that India is the beverage battlefield for this decade and beyond. Even though the government had opened its doors wide to foreign companies‚ the experience of the world’s two giant soft drinks companies in India during the 1990s and the beginning of the new millennium was not a happy one. Both companies experienced a range of unexpected problems and difficult situations that led them to recognize that competing in India requires special
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