PESTLE analysis is a process to help understand the overall market environment such as market risks‚ market growth or decline for a particular industry‚ business‚ product‚ or project. It is often a key part of strategic‚ marketing‚ and business planning. The political factors refer to the degree of intervention of government in the economy. For an example‚ if the government taxes increase‚ it will cause the selling price of Nestle increase‚ and therefore the number of customers and the sales of
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for a Company in the Tourism Industry The Tourism industry is one of the fastest growing industries in the world. The World Travel and Tourism Council estimates that in 2004 Travel and tourism is expected to generate * US$ 5‚490.4 billion of economic activity * 10.4% of total GDP * 214‚697‚000 jobs or 8.1% of total employment * 12.2% of total exports [1] My task is to conduct a PEST analysis for a company within the Tourism industry. Within the tourism industry‚ I have to select one
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networks to let others know what you’re reading. Select the sites below and start sharing. Readcast this DocumentTransparent Login to Add a Comment Share & Embed Add to Collections Download this Document for Free Auto-hide: on TERM PAPER ON PESTLE ANALYSIS OF AUTOMOBILE SECTOR OF INDIA Submitted to: (LOVELY INSTITUTE OF MANAGEMENT) MBA Ist ± B(Ist Sem.) (Session 2009-2011) Date- 05 Dec 2009 Submitted To: Submitted By: Miss Impreet Kaur Suman Tiwari Roll No. A-22 Reg. No.10904478
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The term ‘Do It Yourself’ in tourism refers to consumers booking individual aspects of their holiday directly with the producer‚ instead of using an external agent‚ such as Thomas Cook. In recent years‚ there has been a rise in the United Kingdom in the number of ‘DIY’ holidays from 57% in 2005 to 62.3% in 2009 (Keynote‚ 2010) due to several significant driving factors influencing consumers’ behaviour. Examples of these external drivers are changes in technology‚ the Internet revolution for example
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Number: 11449245 Executive Summary The following paper provides an analysis and evaluation of the current market position of Qantas and the airline industry. By assessing the company both internally and externally by applying PESTLE and Porter’s Five Force frameworks‚ this report will assess Qantas’ opportunities and strengths within the aviation industry. In addition to this‚ the report will focus on the specific resources and capabilities that enable Qantas to obtain a competitive advantage over its
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Vietnam Tourism Industry Forecast to 2012 Mar 11‚ 2009 Since the opening of its economy to the world markets in the 1990s‚ Vietnam’s travel and tourism sector has experienced unprecedented growth. Research and Markets has announced the addition of the "Vietnam Tourism Industry Forecast to 2012" report to their offering. Since the opening of its economy to the world markets in the 1990s‚ Vietnam’s travel and tourism sector has experienced unprecedented growth. In 2008‚ the tourism industry generated
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Topic: Correlation of Climate change to Tourism Industry What are the impacts of climate change to Tourism Industry? How to market tourism industry by protecting the tourism industry/destination against climate change? Tourism Industry is one of the sources of our economic growth. However‚ the condition of climate is a very important factor in the tourism industry of a country. Climate has changed tremendously over the last few decades mostly due to pollution‚ greenhouse gases and depletion of
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PESTLE analysis‚ which is sometimes referred as PEST analysis is a concept in marketing principles. Moreover‚ this concept is used as a tool by companies the world over to track the environment they’re operating in or are planning to launch a new project/product/service etc. PESTLE is a mnemonic which in its expanded form denotes P for Political‚ E for Economic‚ S for Social‚ T for Technological‚ L for Legal and E for Environmental. It gives a bird’s eye view of the whole environment from many
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PESTLE Analysis Political Political stability – knowing where you stand as a business with regard to what the government aim to do. This will give you more certainty. A change in government could create uncertainty. The Coalition government are trying to encourage and support small businesses as they see this as a key way to boost the economy Economical Changes in the level of consumer spending. If recession‚ consumers will generally spend less therefore parents might choose not to send the children
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2 Competitive Forces in the Tourism Industry Page 4 Conclusion Page 6 References Page 6 Introduction: This paper will be dynamically examining the tourism industry during the 2000s. It will begin by using the PESTEL framework to analyse the macro environment and determine which factors drive the competitive forces within the industry. Following this‚ Porter’s Five Forces model will be used to analyse the actual competitive forces at work within the industry and determine the relative importance
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