GEB4890 INDUSTRY STRATEGIC AUDIT USF S/M WEN- EVELINA KUTEPOV YUM- TRAVIS MCCLELLAN MCD- MARIA MARTINEZ McDonald’s‚ Wendy’s & Yum’s are in the quick service restaurant industry in which the company owns‚ operates‚ and/or franchises dining establishments. Executive Summary – see written report MCDONALD’S CORPORATION Founded in 1954 by Ray Kroc in California Started as a small barbeque restaurant About 32‚000 restaurants serving in 119 countries Daily customer traffic
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chicken sandwiches. There are more than 14‚000 KFC outlets in more than 80 countries and territories around the world‚ serving some 12 million customers each day. KFC Corporation is a subsidiary of Yum! Brands‚ Inc.‚ Louisville‚ Ky. KFC is a brand and operating segment‚ called a "concept"‚ of Yum! Brands since 1997. when that company was spun off from PepsiCo as Tricon Global Restaurants Inc. The company was founded as Kentucky Fried Chicken by Colonel Harland Sanders in 1952‚ though the idea of KFC’s
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Yum Brands Final Paper April 30‚ 2012 Introduction to Marketing Nicholas Burke Nicholas Burke Introduction to marketing Final Paper Yum Brands Executive Summary Yum! Brands is the world ’s largest restaurant company with over 38‚000 restaurants in over 110 countries and territories and more than 1 million associates. Yum Brands is also a leader within the Quick Service Restaurants (QSR) industry in China‚ with over 3‚500 restaurants in the region (i.e.‚ Taiwan‚ Mainland China
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Unit III Case Study Business Policy and Strategy Competitive Profile Matrix | McDonald’s | Burger King Holdings | Yum! Brands Inc | Critical Success Factors | Weight | Rating | Score | Rating | Score | Rating | Score | Advertising | .15 | 4 | .6 | 2 | .3 | 3 | .45 | Product Quality | .15 | 2 | .3 | 1 | .15 | 3 | .45 | Price Competitiveness | .10 | 3 | .3 | 2 | .2 | 4 | .4 | Management | .10 | 3 | .3 | 1 | .1 | 2 | .2 | Financial Position | .15 | 4 | .6 | 2 | .3 | 3 | .45 | Customer
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Select one of the following companies: 1. Ford Motor Company 2. Coca-Cola 3. FedEx 4. Google 5. Southwest Airlines 6. Bank of America 7. CEMEX 8. YUM Brands 9. Yahoo 10. Papa Johns Write a 1‚050- to 1‚400-word paper in which you justify the importance of marketing research in developing marketing strategy and tactics for the chosen company. (Continued next page) Include the following: • Identify the areas where additional market research is needed
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competitive. The focus of this report will be on KFC and how they have handled the various forces mentioned earlier and have managed to become an international powerhouse. More specifically this report will detail KFCs success in China. KFC belongs to Yum! brands which used to be named Tricon Global Restaurants‚ Inc.‚ the world ’s largest food company. Tricon Global Restaurants‚ Inc. was a spin-off of PepsiCo‚ Inc.(KFC History). It ’s of interest to mention that according to KFC ’s history web page in 1964
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undertaking KFC has recently decided upon. KFC is a popular US restaurant chain owned by Yum Brands Inc.‚ whose other chains also include Taco Bell and Pizza Hut. The first KFC to be introduced to Africa was in 1971‚ and since‚ about 600 have opened. Late last year‚ KFC announced a four-year plan to double their number of outlets to 1‚200‚ and its revenue to $2 billion. The two paramount factors leading Yum Inc. to expand KFC’s presence in Africa are initially noted to be an improved stability within
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organizational environment. Both external and internal equity play an important role in an organization ’s design and implementation of its compensation structure. This paper will examine the total compensation plans for the Lowe ’s Companies Inc. and Yum Brands Quick Service Restaurants with a focus on internal as well as external equity. Internal and External equity It is important first to understand what internal and external equity is. According to WageWatch.com "external equity is a measure of market
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date no other pizza restaurant has been able to compete. The company also offer many other food items and side dishes like breadsticks‚ wings‚ garlic bread etc. Pizza Hut is one of the largest restaurant chains in the world and is a sub brand of Yum! Brands‚ Inc. The Pizza Hut owns and runs about 34‚000 restaurants‚ provides home delivery services and also has kiosks in more than hundred countries. Pizza Hut with a large market share and a strong network has become a market leader in United
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viewed 09 January 2011 KFC 2009 Annual Report‚ viewed 09 January 2011 KFC Menu (2010) Kentucky Fried Chicken (n.d.)‚ viewed 09 January 2011 Organic Farming Research Foundation (2008)‚ About Organic‚ viewed 09 January 2011 Schreiner‚ Bruce (2010)‚ Yum! CEO: No ‘quick fix’ at KFC in US‚ AP Business‚ Signon San Diego‚ viewed 09 January 2011 “What are emerging markets?” (n.d.) The University of Iowa Center for International Finance and Development‚ viewed 09 January 2011 “What is Organic Chicken? “(2010)
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