local grocery store is becoming more prominent as old areas receive face-lifts. Independent pet supply stores offering premium products and services are attempting to find a niche in these communities but the ability to compete with the large PetSmart and Petco chains within a 10 mile radius may not be realistic. This space is where Chuck and Don’s has managed to make its
Premium English-language films Nutrition Dog
Case Recap This case outlines the various regulatory obstacles faced by the CEO and co-founder of Yorktown Technologies‚ Alan Blake‚ when marketing the new GloFish genetically modified tropical zebra fish. GloFish are originally zebra fish that come from India and other surrounding countries and more than 200 million of these ornamental fish are sold in the United States. This case focuses on the struggles face by the founders of Yorktown Technologies‚ Blake and Crockette‚ to find a successful
Premium Marketing
preferring dry dog food price and convenience may trump superior quality ingredients. Therefore instead of distributing Breeder’s Mix to supermarkets the distribution should be adjusted to cater to pet specialty stores pet superstores such as PetSmart and Petco and veterinarian offices. The distribution could even be expanded to whole food stores who promote healthy lifestyles. The test market should also be expanded beyond Boston to other select cities in order to prepare for a national roll−out of
Premium Marketing Supermarket Whole Foods Market
Memo: The primary audience is business owners that are involved with the pet industry in some manner. The purpose is to inform business owners of the growing industry that continues to profit off of luxury products. This summary would be featured in a newsletter sent out to big businesses that are involved in the pet industry. I chose this type of language to appeal to the more sophisticated business world. I believe businesses and companies will respond to this in a positive manner and will be
Premium Marketing Dog Management
Yorktown Technologies Case Analysis By Case Recap Yorktown Technologies is a fairly new company that is marketing and introducing GloFish into the market. In 2002 Yorktown raised $500‚000 fro investors under the projection that it would have $4‚000‚000 in profits in 2004. Sadly the company only had $500‚000 in revenues and had an outstanding $620‚000 in expenses leaving the company $120‚000 in the red (Roger A. Kerin‚ 2010). Alan Blake of Yorktown Technologies is searching for what to tell
Premium Marketing
Strategic Plan Part I Business 475 February 1‚ 2011 Strategic Plan Part I Individual Assignment: Strategic Plan‚ Part I: Conceptualizing a Business * Write a 1‚050- to 1‚400-word paper in which you explain the importance of your selected business’s vision‚ mission‚ and values in determining your strategic direction. Include the following: * Define your business‚ products or services‚ and customers by developing a mission statement. Ensure that you are differentiating your product
Premium Mission statement Strategic management
consequence inconsiderate accidents” in the house. Well‚ now is the time to teach the dog the house is not made for poop! I am going to assume you have a crate that is large enough for “poochie.” If not‚ you need to buy one from a pet store‚ such as PetsMart or Petco. If you are planning to buy one‚ be sure it does not make the dog too confined. I recommend the cage style kennel‚ it benefits for the dog to see around and feel if it was socializing with the surroundings. A lot of people have misunderstanding
Premium Dog Pet Dog health
categories with annual growth of 6-8% US $8 billion market in 2004 Industry highly fragmented no company hold a market share of greater than 10% Majority of sales made through pet supply stores only two national retailers in this category: PetsMart and Petco. Sales fairly stable Spectrum Brands sales organization differs depending on the industry and their brands. Rayovac and Remington sales force is organized by distributions channel and geographically‚ it aims to strengthen relationships with
Premium Sales Customer service Marketing
i. Less than half of the 65 million U.S dog owners c. Dog food distribution channels; sales per distribution channel i. Supermarkets dispense 36% which represents $3.6 billion ii. The other 64% go to mass merchandisers 1. Wal-mart 25% 2. Petco/Petsmart 20% 3. Farm/feed stores 7% 4. Veterinarians 6% 5. Internet and independent pet stores 6% d. Number of manufacturers and brands; top sellers market share; major brands; i. There are about 50 manufacturers and 350 different brands ii. The
Premium Marketing Food industry Food
Case Study – Project Guide IT2506 E-Business Applications AY2013-2014‚ S1 Case Study – Project Guide Introduction The Case Study Project will take place between Weeks 1-12‚ culminating in a formal group presentation in Week 16. All work is conducted during your regularly schedule LAB/Tutorial/eLearning sessions. The goal of the project‚ simply put‚ is for students to learn what makes an e-business (e.g eCommerce‚ B2C) successful‚ and which factors lead to failure. Schedule The project
Premium Case study