Provide an in-depth profile of the family market that the club aims to attract. Use the demographic‚ psychographic‚ behavioral methods of market segmentation According to the demographic method‚ Orchid Country Club is located near Sungei Seletar Reservoir‚ Yishun Avenue 1. They target the middle ($3‚500 to $5‚500 a month) and high-income ($11‚500 to $16‚600 per month) families that have the spending power to purchase membership from the club. The minimum requirement for education level are people
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you convince others to trust in your choice? In early June of 1805‚ Lewis and Clark were faced with such a problem. As the Corps of Discovery ventured up the Missouri River‚ they arrived at a junction of streams: one leading northwest and the other taking a turn for the south. Selecting the wrong path would have been disastrous for the party‚ potentially bringing the expedition to an untimely end. However‚ Lewis and Clark stay constant in their pursuit of the west coast and confidently decide to sail
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Canyon Ranch: A Case Analysis Introduction Recreation is an important need of most individuals at present. With all the pressure acquired from work‚ a way to relax and relieve the stress is indeed necessary. Going to beaches and resorts is one good way to relax. Canyon Ranch‚ however‚ is not just any place for vacation. What makes this place different from others is its objective that is not only focused on bringing relaxation but also quality and healthiness in each of its clients. A vacation
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Starting at the age of 12‚ golf has been my number one passion. My late start made it difficult for me to catch up to the other girls my age that had already been playing golf for many years. A couple months after I picked up a golf club for the first time‚ I entered my first OJGA tournament. That made me realize the level of competition that I was and will be up against in the years to come. My last place finish left me everything but satisfied and I made it my focus since then to become the best
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IMPORTANT NOTICE Please print and hand out your work to me before class HW Individual • Read the case Canyon Ranch p. 255-268. • Answer the following questions: – Should Canyon Ranch implement a CRM strategy? (Use the CRM decision matrix to support your argument‚ see book p. 245) – If your answer to the above question is yes then‚ what should Canyon Ranch destination resorts’ CRM initiative look like? • Limit your answers to one page (12 Font single-spaced)‚ add appendices‚ if necessary
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Tin Spur Ranch: First Look The Tin Spur Ranch is every cowboy and cowgirl’s dream wedding destination. Located on a stunning prairie‚ six miles outside Victoria in Southern Texas‚ the 40-acre working Long Horn Ranch is the perfect spot for a simple country wedding. Grab the photographer‚ the ultimate photo spots are everywhere on the rustic ranch! Get up close (But not too close!) with a Long Horn for a candid or two. On a more serious note‚ stroll down to the two beautifully landscaped ponds for
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Corporate Golf is a term coined for the group of people from corporate world playing Golf on regular basis‚ either for fun or for business. They keep the Golf courses busy across the Globe where ever Golf is appreciated. Corporate firms are large organizations with influential decision makers‚ professionals‚ high profile personnel and Golf has always been associated with being elite and sophisticated. This is what makes Corporates and Golf go hand in hand. It will be suffice to say that Corporate
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of training As the board of directors we believe that the critique committee has overlooked the goal of Canyon Ranch and that the advising group has provided convincing evidence that implementing the POS system will provide significant long-term benefits. What sets Canyon Ranch’s apart from their competitors is there incomparable attention to their guests needs. After all Canyon Ranch is all about the Customers. It is not just a vacation but an "experience" to improve the customer’s quality of life
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New entrant In golf equipment industry‚ the competitive threats of new entrants are low. Because golf equipment have technical limitation‚ USGA give golf equipment some restrictions. And if you enter into this market‚ you have investment huge funds and have access to distribution channels. Also‚ brand preferences are very important to consumers. So entrance into this industry is difficult. What: product golf equipment Suppliers In golf equipment industry‚ the supplier bargaining power is
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Case 1-3 Canyon Ranch Table of Contents 1. Summary of the problem 3 2. The technology that is used to analyze the case and the technology that was discussed in the case. 3 3. Summary of Available Information 3 4. Pre-Analysis of the study 4 5. The analysis section 4 6. Recommendations 7 References 8 Lessons learned from the case 9 Meeting minutes 9 Case 1-3 Canyon Ranch Summary of the problem In spite of
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