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    D1: Evaluate how successful a selected business organisation has been in preparing for the growing use of e-business Introduction: In this report I will be evaluating how successful Amazon as a business has been in preparing the growing use of the e-business. About Amazon: Amazon.com is a Fortune 500 e-commerce company based in Seattle‚ WA. Amazon was one of the first big companies to sell goods over the Internet. The company was founded by Jeff Bezos in 1994‚ and launched in 1995. They started

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    Outline and evaluate psychological explanations for schizophrenia (24) One psychological explanation of SZ was put forward by Bateson et al (1956) who looked at childhood as a base for developing SZ‚ for example the interactions children have with their mothers. His explanation‚ the Double Bind theory‚ states that schizophrenia can occur due to conflicting messages given from parents to their children‚ for example when a parent expresses care but does so in a critical way. This means that the child

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    Describe and evaluate social influences on gender roles (25 marks) Bandura and Walters (1963) proposed the social learning theory initially to explain aggression in children‚ yet they argued it can be readily applied to any behaviour. SLT suggests we acquire new behaviours via observing others‚ then modelling the observed behaviour. We are more likely to model behaviours if the behaviour is rewarded‚ via indirect‚ vicarious reinforcement. We can also learn new behaviours via being reinforced

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    Outline and evaluate psychological explanations of schizophrenia (24 marks) Brown and Birley studied stressful life events in the role of relapse in schizophrenics. They found that 50% of people experience a stressful life event e.g. death‚ relationship break-up‚ job loss etc. in the 3 weeks prior to a schizophrenic episode. A control sample reported a low and unchanging level of stressful life events over the same period. However not all evidence supports the role of life events. For example‚

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    Critically evaluate the cognitive theory of stereotyping. B231: Social Interaction‚ Exam Paper 1998‚ Question 4. Graeme Gordon Stereotyping is a form of pre judgement that is as prevalent in today’s society as it was 2000 years ago. It is a social attitude that has stood the test of time and received much attention by social psychologists and philosophers alike. Many approaches to‚ or theories of stereotyping have thus been raised. This essay evaluates the cognitive approach that categorisation

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    Outline and Evaluate strategies for memory improvement. (12 marks) The first main memory improvement technique is the use of verbal mnemonics that focuses around words. For example acronyms‚ (where a word or sentence is formed from the initial letters of other words) e.g. - UNICEF - The United Nations International Children’s Emergency Fund. Another technique is an acrostic (a poem or sentence where the first letter in each line/word forms the method used for the item being remembered). E-g Homework

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    Describe and evaluate gender schema theory. (8 marks +16 marks) Martin and Halverson (1981)‚ like Kohlberg‚ believed that gender development involves acquiring information about one’s own gender. However‚ Martin and Halverson argued that children start to learn about gender – appropriate behaviour before gender constancy is achieved. They claimed that basic gender identity (gender labelling) is sufficient for a child to identify him/herself as boy/girl and take an interest in what behaviours are

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    This assignment will describe and evaluate two theories in developmental psychology. Firstly looking at Piaget’s Theory then followed by Kohlberg‚ then an evaluation of the similarities and differences of the two. It will provide evidence of how Piaget’s and Kohlberg’s theory both suffer from the same criticism’s as they both use dilemmas with a particular criteria of a child and culture. The theory only considers a child’s beliefs not its actual behaviour. Jean Piaget was born in Switzerland

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    Outline and evaluate biological explanations of obesity Various explanations can be provided for the reasons of obesity‚ from biological explanations‚ to neurological and evolutionary theories. Even socio-economic reasons could give insight into why some people have a higher likeliness of obesity Evolutionarily‚ the thrifty gene hypothesis provides insight as to why many suffer from obesity‚ as it suggests that our current genes are no longer suited to our new environment. Modern day society is

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    Describe and Critically Evaluate the Psychoanalytical Approach Plan: 1.Introduction 2.Methods and Discoveries 3.Model of Personality 4.Stages 5.Therapies 6.Criticisms‚ Evaluations and Research 7.Conclusion The psychoanalytical approach is a controversial doctrine based on the system of psychoanalysis developed by Sigmund Freud. Freud was primarily interested in investigating the unconscious mind through the study of dreams‚ mental illness and everyday slips of the tongue or actions. He conducted

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