| Marketing Mix and Retail Petrol Outlets | The Four P’s | | Introduction This report aims to address four elements that collectively create the marketing mix. These marketing tools will then be analysed and how these marketing elements are applied to retail petrol outlets within Australian will be discussed. The Marketing Mix elements collectively are made up of the four P’s; Product‚ Price‚ Place and Promotion. Marketing as often defined‚ utilises these four tools; putting the right
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Marketing Mix and Petrol Retail Outlet As of December 2010‚ there were 207 petrol stations in Singapore. These stations are owned and operated by four major players in the petroleum retail industry. They are; Shell Eastern Petroleum Pte. Ltd (Shell)‚ ExxonMobil Asia Pacific Pte. Ltd (Esso)‚ Chevron Corporation (Caltex) and Singapore Petroleum Company (SPC). In this essay‚ we’ll be looking at how these four players apply the Marketing Mix in running their petrol stations across Singapore. Marketing
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company in Malaysia which was operated petrol stations under three basic concepts‚ namely Company Owned Station (COS)‚ Partially Company Owned Station (PCOS) and Dealer Built Station (DBS). GEZ petrol station conducted two main businesses which are the fuel business and the convenience store business‚ known as SelesaMart. Under the fuel business‚ the petrol station sold Petrol Ron 95 (R95)‚ Petrol Ron (R97) and Diesel‚ with sales of 200 million liters of petrol and 150 million liters of diesel monthly
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major oil company in Malaysia has conducted two main businesses‚ which is the fuel business and the convenience store business. Under the fuel business‚ the petrol stations sold Petrol Ron 95 (R95)‚ Petrol Ron 97 (R97)‚ and Diesel. Mr Aiman was as an Area Manager is responsible for directing the sales activities of more than twenty petrol stations in the northern region of Malaysia. They are having a difficulty to sustain in the business even though they are in the stable business segment and consistent
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elements of marketing mix and how there apply to retail petrol outlets Introduction As of December 2010‚ there were 207 petrol stations in Singapore. These stations are owned and operated by four major players in the petroleum retail industry. They are; Shell Eastern Petroleum Pte. Ltd (Shell)‚ ExxonMobil Asia Pacific Pte. Ltd (Esso)‚ Chevron Corporation (Caltex) and Singapore Petroleum Company (SPC). In this essay‚ we’ll be looking at how these four players apply the Marketing Mix in running
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GEZ PETROL STATION: USING COST-VOLUME-PROFIT ANALYSIS FOR PLANNING By KU NOR IZAH KU ISMAIL (Corresponding author) School of Accountancy UUM College of Business Universiti Utara Malaysia E-mail: norizah@uum.edu.my Tel: 04-9283906 And WAN NORDIN WAN HUSSIN Othman Yeop Abdullah Graduate School of Business Universiti Utara Malaysia GEZ PETROL STATION: USING COST-VOLUME-PROFIT ANALYSIS FOR PLANNING INTRODUCTION As an Area Manager of GEZ Bhd‚ a major oil company in Malaysia
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QUESTIONNAIRE FOR CUSTOMERS We are from Uitm Arau‚ Perlis and currently are carrying out a research for our project paper regarding petrol station. We would be grateful if you could spare some time to answer a few questions. Name of the Visitor : _____________________________ Date of visit : _____________________________ Sex of the visitor : _____________________________ Age of the visitor : _____________________________
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Enterprise who owned the Spetrol station located along the BPK Highway. Spetrol was acknowledged as one of the big players in domestic petroleum products industry. However‚ Jamel who Mat Jon’s nephew was on boarded of the operations of the pump station and he did not participate in the business operation since he was in his post retirement years. At the start‚ the business was doing convincingly well‚ this success was helped by the strategic area that petrol station been located. Nevertheless‚ the
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analysis and marketing mix analysis. In terms of the marketing mix‚ as an important concept in the subject of business studies‚ it refers to “a balance between the four main elements of marketing [is] needed to carry out the marketing strategy. It consists of the ‘4ps’: product‚ price‚ promotion and place” (Marcousé and Surridge et al.‚ 2011:141). Firms can build an effective marketing strategy by using the marketing mix as a tool‚ and it is possible that business will fail if the marketing mix is not
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Marketing Mix Assignment 9/25/2013 MBA500 Coca Cola has a wide range of products which follow a specific strategy based on delivery channel and product. Their offerings span a wide range of beverages including: Dasani water‚ Minute Maid juices‚ Powerade sport drinks‚ Vitamin Water‚ and the classic Coke and Sprite soft drinks just to name a few. According to the Coca Cola website there are 3500+ products available worldwide.1 For purpose of this exercise I will focus on the Classic soft drinks
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