FACULTY OF BUSINESS‚ ECONOMICS AND LAW PG ASSIGNMENT COVERSHEET Assignment Details Module Name and Code Perspective in Tourism Management Assignment Title The Characteristics of an Effective Marketing Mix For Tour Operators Word Count: 3173 Deadline 06 January 2014 Student Details Student Name URN 6245046 Programme MSc Tourism Management Al Araimi Salim Student Declaration To be agreed by Student Please refer to the University of Surrey Regulations for
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Diploma in Sales & Marketing - 66th Intake Module DSM 101-Marketing Principals Marketing Mix – Literature Review and Company Example Lecturer: Thomas Lim Team Members:Christopher Mark Charlton (team leader) Gary Chow Hock Meng Andrew Peter O Lai Wohlstand Cheah Rong Jin We declare this report is XXXXX words in length 1 Table of contents Introduction to the Marketing Mix 4P’s ~ page number 3 Marketing Mix 4P’s Place Literary Review Company Example of Marketing Mix 4P’s Place – Ritchie Bros.
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Milo: In Greek mythology there was a Roman athlete named MILOn who was famous for his feats of strength. Legend has it that he once carried a four-year-old bullock through the stadium in Olympia‚ Greece! You may not grow as strong as Milon by drinking MILO‚ but it is a very tasty way to get many of the nutrients you need to grow strong. Product: ‘Milo’ the energy drink nestled into the Indian market in 1996. The responsibility of launching the drink in a market dominated by time tested Bournvita
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promotional strategy is essential for any business in entering a new market. The promotional strategy will aim to direct the promotional activities in line with the business’ overall company aim. It is effective to adopt an integrated marketing strategy where all elements of marketing are in line with the organisations wider strategy and to take a market orientated approach (Jobber and Lancaster‚ 2003) QKC will have differing aims in the short‚ medium and long term and the promotional strategies will need
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BOX 74‚ Al-KHUWAIR‚ CODE 133 24473600 Fx 24485364 Second semester 2012-13 Specialization: Electrical power engineering Level: Baccalaureate EEPW4256: Power stations Chapter 1: Load curves & its relevant factors Prepared by: Jayanna k Lecturer: Electrical power Engineering Student name: Student ID: Power stations Page 1 Chapter 1 Load curves & its relevant factors Contents: 1.1 Analysis of Load curves 1.2 Important terms & Factors 1.2.1 Connected Load 1.2.2 Maximum demand
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A railway station is one of the features of modern civilisation. Here passengers as well as goods and luggages are booked. Every railway station is provided with a time-chart for the arrival and departure of trains. It has its staff or officers including the station-master. The porters help passengers with their luggages. The railway station occupies an important place in the economy of the modern India. Without these‚ life in a modern society is almost unthinkable. Railway stations differ in
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Do Gas Stations cause soil pollution? Soils are extremely important parts of every ecosystem. They are a home to many microbes and provide vital nutrients to the plants that live in them. pH is the measure of acidity or alkalinity of a solution‚ and most organisms have a very small range of pH values in which they can survive. 7 is considered neutral‚ lower than 7 is acidic (lemon juice‚ rain water) and above 7 is basic (bleach‚ soap). Lots of urban areas are dependent on car transportation‚
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The Marketing Mix & The 4 P’s The Marketing Mix is the company’s “offer” to its target group. The Marketing Mix consists of the so-called 4 P’s when we talk about physical products like the Body Shops products and the 7 Ps when we talk about non-tangible products - services. It is important for a company to mix the 4/7 Ps in a way that will satisfy its target group. Product They company “body shop” sells organically grown body products‚ for the consumer who likes to take care of him or herself
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Understand the role of promotion within the marketing mix Products and services of Apple Product range The product is at the heart of marketing exchange process. For this example we will take a 3D television ‚ that Apple sells. If the 3D television does not deliver the benefits the customer wanted ‚ or if it does not live up to the customer’s expectations‚ then this can be very costly for Apple Apple offer a range of products. They are not restricted to one product ‚ in fact ‚ Apple sells
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Travelling by trains is cheap and comfortable compared to buses and planes. So we find a railway station a place of great hustle and bustle. We come across people from different parts of the country‚ in different fashions and colours in the station. Once I happened to be at the Old Delhi Railway Station to see off my friend. He was going to Kolkata by the Kalka Mail. The waiting hall was fully crowded with passengers. There was a long queue in front of the booking window. Everyone seemed to
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