Strategic Analysis [pic] Table of Contents I. INTRODUCTION A. Brief History 1. Harley-Davidson 2. The Motorcycle Industry B. Harley-Davidson 1. Mission Statement 2. Vision Statement D. Problem Statement 1. What is the Future of Harley-Davidson? II. EXTERNAL ASSESSMENT A. Nature of the Industry 1. Economic 2. Social 3. Technological 4. Future of the Industry B. Competitive Analysis 1. Industry Attractiveness and Barriers 2. Key Success
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I) Problem/Issue Statement: Harley Davidson‚ a highly distinctive motorcycle company whose success was built on its brand image‚ may have reached the pinnacle of its growth in the late 1990s and early 2000s. The combined effects of a market focus on a narrowing demographic group‚ the difficulty experienced in gaining market share in Europe‚ and short-term forecasting problems led to the concern of the company’s future. II) Alternatives: a) Status-quo b) Focus on building the Buell name brand
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Physical and Location Description Clinton County is located in the geographic center of Michigan just 10 miles north of Lansing‚ the state capital. The County is named after a former Governor of New York‚ De Witt Clinton‚ and DeWitt is another city in Clinton County. Clinton County has a total area of 575 square miles‚ of which 572 square miles is land and 3 square miles is water. The southern portion of the county includes the cities of DeWitt‚ parts of Lansing‚ Grand Ledge and East Lansing
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Harley Davidson We have decided to address problems and causes within the Harley Davidson Company by using a strategic audit which will explain past‚ present and future trends within this organization. I. Current Situation A. Current Situation Excellent financials‚ low debt load‚ 2001 was the 16th consecutive year with record performance. Price/earnings ratio is positive. World wide retail for 4th quarter 12.9% growth over year 2000. Forbes named Harley-Davidson its "Company of the
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Waterford Wedgwood and the Market for Luxury Goods ------------------------------------------------- This case study is intended to support classroom discussion of the strategic management of a luxury goods business. Copyright Professor Gary Davies 2006 The forward to Waterford Wedgwood’s 2005 Annual Report concluded "This confluence of great global brands‚ management talent and focused energy is well placed to take Waterford Wedgwood forward.” The challenge facing its management was how
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The decision-making authority is decentralized around domestic and foreign operations. b) Is the corporation organized on the basis of functions‚ projects‚ geography‚ or some combination of these? Harley Davidson is an MNC organized by a geographic area structure. This MNC operates in Europe‚ Middle East‚ Africa‚ Asia‚ Latin America‚ US‚ and Canada. 2. Is the structure clearly understood by everyone in the corporation? Yes. The employees
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My Most Memorable Academic Experiences: High School and College I am looking forward to describing my most memorable high school and college experiences. I would really love for my teachers to appreciate me for all the hard work I’ve done. For those people that didn’t know about my ambition and what it really meant to sacrifice‚ it meant a lot to my family. I’ve gotten involved in school activities‚ community service‚ and school events and a lot more. I felt that once I graduated from school I
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Brand Community for Harley Davidson | Analysis on the basis of Attitude Formation | | | | Submitted To Prof. Krishanu Rakshit Submitted by: Pranav Santurkar Rakesh Mishra Akshay Mahajan Anjanjot Singh Vinay Kumar | The Harley Owners Group (HOG) The Harley Owners Group or HOG is a factory sponsored motorcycle enthusiast club established in 1983. Its main aim was to negate the influence of outlaw bike-gangs as the face of the Harley Davidson brand and enhance the lifestyle
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of Commerce is the Associate College of Cardiff Metropolitan University (Cardiff Met) Cardiff Metropolitan University was formerly known as University of Wales Institute‚ Cardiff (UWIC). First of all‚ I decided to study at London School of Commerce (LSC) since it is a member of British Council and recognised by the UK Government as one of the most trusted Higher Education Institutions in Britain. LSC is the Associate College of Cardiff Metropolitan University (University of Wales Institute‚ Cardiff
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customers’ desires‚ gathered through surveys‚ interviews and focus groups. b. Efforts focus on distribution divided among dealer promotions‚ customer events‚ magazine and direct mail advertising‚ public relations‚ cooperative programs with Harley Davidson/Buell Dealers‚ and national television advertising. c. Harley’s promotional events are rallies and motorcycle consumer shows. 2. Finance a. Harley went public in 1986‚ since then about 18‚000% gain in company stock b. In 2005 revenue grew
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