Strategic Analysis [pic] Table of Contents I. INTRODUCTION A. Brief History 1. Harley-Davidson 2. The Motorcycle Industry B. Harley-Davidson 1. Mission Statement 2. Vision Statement D. Problem Statement 1. What is the Future of Harley-Davidson? II. EXTERNAL ASSESSMENT A. Nature of the Industry 1. Economic 2. Social 3. Technological 4. Future of the Industry B. Competitive Analysis 1. Industry Attractiveness and Barriers 2. Key Success
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I) Problem/Issue Statement: Harley Davidson‚ a highly distinctive motorcycle company whose success was built on its brand image‚ may have reached the pinnacle of its growth in the late 1990s and early 2000s. The combined effects of a market focus on a narrowing demographic group‚ the difficulty experienced in gaining market share in Europe‚ and short-term forecasting problems led to the concern of the company’s future. II) Alternatives: a) Status-quo b) Focus on building the Buell name brand
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Endurthy Date : Feb 4‚ 2006 Topic : Harley-Davidsons Strategic vision‚ company objectives‚ and overall strategy 1. Summary of the company business model betwen1994 2003: Harley-Davidson is the 100-year-old‚ leader in manufacturing and selling motorcycles. Good relationships‚ continuous improvement‚ employee and management involvement‚ team building or employee training and empowerment are not just words out of a management book for Harley-Davidson. Only by adopting those management techniques
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Executive Summary Harley-Davidson‚ Inc. was founded in 1903 in Milwaukee‚ Wisconsin. It was one of only two U.S. motorcycle manufacturers to survive the Great Depression. From 1950 to 1980‚ H-D struggled to survive a difficult time in its history. During those years‚ they developed a poor reputation for quality and performance. Were it not for the federal government’s intervention‚ Harley might have gone out of business. Fear that major U.S. manufacturers like Harley-Davidson would be crushed by
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October 21‚ 2013 The population estimate of the Ellis County was 153‚969 out of the 26‚059‚203 in Texas as of the year 2012 (Cubit‚ 2013). There are 37‚020 households in this county. A total of 29‚653 families reside in this region. The Ellis County has a population density of 118 people per square mile (Cubit‚ 2013). The population comprises of different races. The Whites make up 80%‚ the African Americans 8%‚ the Native Americans 0.5%‚ the Asians 0.4% the Pacific Islanders 0.02%
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INTRODUCTION: HARLEY DAVIDSON According to The official Harley Davidson website‚ the company was started by William S. Harley and Arthur Davidson in 1901. When William Harley completed his blueprint of an engine designed to fit in a bicycle. The article states the first production model that was made available to the public was “built to be a racing model”. The website Entrepreneur.com‚ further explains the two friends were later joined by Walter Davidson and William Davidson and incorporated in
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The decision-making authority is decentralized around domestic and foreign operations. b) Is the corporation organized on the basis of functions‚ projects‚ geography‚ or some combination of these? Harley Davidson is an MNC organized by a geographic area structure. This MNC operates in Europe‚ Middle East‚ Africa‚ Asia‚ Latin America‚ US‚ and Canada. 2. Is the structure clearly understood by everyone in the corporation? Yes. The employees
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My Most Memorable Academic Experiences: High School and College I am looking forward to describing my most memorable high school and college experiences. I would really love for my teachers to appreciate me for all the hard work I’ve done. For those people that didn’t know about my ambition and what it really meant to sacrifice‚ it meant a lot to my family. I’ve gotten involved in school activities‚ community service‚ and school events and a lot more. I felt that once I graduated from school I
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Harley Davidson We have decided to address problems and causes within the Harley Davidson Company by using a strategic audit which will explain past‚ present and future trends within this organization. I. Current Situation A. Current Situation Excellent financials‚ low debt load‚ 2001 was the 16th consecutive year with record performance. Price/earnings ratio is positive. World wide retail for 4th quarter 12.9% growth over year 2000. Forbes named Harley-Davidson its "Company of the
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YOUTH UNEMPLOYMENT AND CRIME: A CASE STUDY OF OTTA METROPOLITIAN AREA “THE EFFECT OF UNEMPLOYMENT ON YOUTH” 1. INTRODUCTION Unemployment describes the condition of people who are without jobs; unemployment is a global trend that mostly occurs in developing countries of the world‚ which not only affects them socially but also psychologically. “Unemployment is one of the developmental problems that face every developing economy in the 21st Century. International statistics portray that
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