Merck & Co.‚ Inc vs. Pfizer‚ Inc. Amy Lan Lan Liu Connor Buestad Raghul Subramanian Natalia Cosa ACCT 831 March 16‚ 2011 Table of Contents: Part 1: History‚ Background and Core Business …...................................................................2 a. Merck & Co.‚ Inc. ….............................................................................................................. 2 b. Pfizer‚ Inc. ….........
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Pfizer ’s Global Organizational Strategy Pfizer‚ a pharmaceutical company‚ has been in business since the 1800 ’s and went global before going global was a common strategy. The decisions made by the management of Pfizer‚ Inc and the organizational strategies employed throughout the years have had to adapt to the ever changing concept of what it means to be a global company and what management must do to meet the goal of making a profit and corporate expansion. Pfizer ’s domestic core competency
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Segmentation Demographic Middle to High level income adults Benefit Everyone seeks for having pleasure from the icecream Direct Sets of Competition Brand with similar target market and segmentation Panda Magic Golf Bravo Indirect Sets of Competition All other ice creams brands can be seen as indirect competitor of Magnum Even Algida’s Cornetto can be indirect competitor Positioning Map Perceived Quality x Magnum x Cornetto x Bravo
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Executive Summary: The following marketing plan will focus on how Pfizer‚ the leading company in the pharmaceutical industry will perform in tough competition conditions. A brief introduction of the field of pharmaceutical will be highlighted along with a short introduction about the company and its history. A market analysis will be performed to study the different factors affecting the pharmaceutical industry as a whole and our company specifically. The market analysis will give us
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Name: Khiem Nguyen FINANCIAL ANALYSIS REPORT (Draft 1) For PFIZER INC. Introduction and Shareholder Analysis Pfizer (NYSE: PFE) is involved in the development‚ manufacturing and marketing of pharmaceutical products. The industry is intensely competitive. There are a few unique characteristics. Pharmaceutical products have long and expensive development periods – upwards of ten years and $100 million depending on the nature of the drug and the scope of the clinical trials process. In order
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Items -Net rofit Before Taxation P rofit Before Taxation Taxation rofit Taxation P rofit After Taxation Tax Provision as a % of PBT Net Profit as a % of Sales Earnings Per Share (`) Equity Dividend Per Share (`) Total Dividend Amount (` in Lakhs) Book Value per share (`) ± § # ** ^ Includes Includes Includes Includes Includes Nov 2003 Nov 2004§ Nov 2005 Nov 2006 Nov 2007 Nov 2008 Nov 2009^ Mar 2011 16 months Mar 2012 2344 536 27923 30803 30803 5696 529 790 8484 12341 6840 7260 34925 11112 5244 18569
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ASSIGNMENT – INTERNAL ASSESSMENT OF PFIZER‚ Inc. Provide a brief description of your company and identify 3 general terms for each of the 6 categories of the value chain which could apply to your organization and explain how they are relevant to this analysis (18 items). Pfizer‚ Inc. is a pharmaceutical corporation with annual revenue of $ 67.8 billion (2010 Annual Report). It is traded on the New York Stock Exchange (NYSE) under the symbol PFE. It is also Dow Jones Component Company. The
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Question 1: Describe and evaluate what Pfizer is doing? Pfizer is the world’s largest research-based pharmaceuticals firm and also a well known Pharmaceutical company. So their most of the work depends on research‚ developing Strategies and innovate. They were trying to find a new way of system which makes their Work more effective and efficient. Pfizer find out that their worker spends more time on Business research and data analysis to the creation of documents and other routine Support like
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Introduction Pfizer is a pharmaceutical company that is here to help us have a better health. It was founded in (1849) by two cousins Charles Pfizer and Charles Erhart. It was made to discover and developing new ways to prevent and treat disease and also to improve health in the world. The company focuses on meeting the world help needs. Pfizer specializes in many medicines. They have medicines to help all health needs in the world. Throughout this report‚ I will be discussing all different
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Introduction Pfizer is one of the world’s largest research-based biopharmaceutical companies. In case of revenues according to the annual reports Pfizer stands second for two consecutive years 2009-2010 lead by Johnson and Johnson (see Appendix- 1 for complete table for 2008‚ 2009 and 2010) leaving behind companies like GlaxoSmithKline‚ UK and Novartis‚ Switzerland. Pfizer was founded by two cousins Charles Pfizer and Charles Erhart in 1849‚ at Brooklyn‚ New York. It has its headquarters in New
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