take social responsibility into consideration‚ it is critically important for Pfizer to launch a campaign that will identify us as a responsible trusting company. In order to improve Pfizer’s public image and company culture we propose the following: “Students Against Substance Abuse” (S.A.S.A) - a social responsibility campaign. The campaign goal is to promote our products while creating a house hold brand image for Pfizer and reduce the negative connotation of a corporate name. We will partner with
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division of The Kennedy Center‚ Inc. in Trumbull‚ CT‚ Kennedy Document Services‚ AKA KennDOC‚ provides employment opportunities for people with disabilities and special needs. Working together with The Kennedy Center vocational training team‚ this company hires committed applicants to enrich their existing workforce while promoting a healthy‚ productive‚ and diverse work environment. Read on to learn more about KennDOC and their ongoing partnership with The Kennedy Center. What Is KennDOC? A Multi-faceted
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In 1849‚ Charles Pfizer and Co. started with two cousins Charles Pfizer and Charles Erhart‚ who were young entrepreneurs from Germany. They opened the chemical firm in Brooklyn‚ New York‚ and began there operations in the Williamsburg community of Brooklyn. Pfizer Incorporated is a major pharmaceutical company‚ which ranks number two in sales. During the Civil War Pfizer supplied the Union Army with painkillers‚ preservatives‚ and disinfectants. Pfizer expanded westward in 1882‚ opening an office
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possible failure in growing this product. It would be better if Pitney Bowes uses acquisition to grow the small business segment. Analysis Innovation Process and personnel One major issue that Pitney Bowes had is the total separation between their two essential roles‚ product engineering and future-scanning‚ in innovation process. For Amita’s innovation process‚ all concept development and commercial feasibility are being done in AC&T without engaging product engineering team. If product engineering
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RiDUCES and Competitor Analysis Pfizer‚ Inc: Branded Pharmaceutical Industry-Oncology Pharmaceuticals Executive Summary The value that the branded pharmaceutical industry adds to the US economy is growing slower than US GDP (Snyder‚ 2012). Rivalry has intensified while the rate of blockbuster drug development has slowed due to an increase in regulation from the government and the industry trade association‚ PhRMA. The number of new entrants is fairly low and some are exiting or consolidating through
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Pfizer - Development and Training Pfizer is the world’s largest research-based biomedical and pharmaceutical company (Pfizer 2009‚ p.2). To ensure continuous improvement in all areas of the organization‚ leadership believes in the effectiveness of proper training. Having training based programs allows employees to gain new knowledge‚ exchange ideas‚ and search for answers to his or her concerns or issues. According to McGlynn (1998)‚ Pfizer is a knowledge business. It is not enough to just discover
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Technology and Innovation Centers (TIC) was developed in 2010 as partnership between academia‚ industry‚ government‚ and business to foster creativity‚ technology development‚ translational research and rapid commercialization which bring collaboration and innovation together developing multi-disciplinary solutions. (p.1). It is supported by Hepburn and Wolfe (n.d.)‚ in their study on the comparisons of the German‚ American and UK models of technology and innovation centres. The centers have exemplified
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Introduction Pfizer is one of the world’s largest research-based biopharmaceutical companies. In case of revenues according to the annual reports Pfizer stands second for two consecutive years 2009-2010 lead by Johnson and Johnson (see Appendix- 1 for complete table for 2008‚ 2009 and 2010) leaving behind companies like GlaxoSmithKline‚ UK and Novartis‚ Switzerland. Pfizer was founded by two cousins Charles Pfizer and Charles Erhart in 1849‚ at Brooklyn‚ New York. It has its headquarters in New
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Pfizer is one of the biggest bio pharmaceutical companies out there. They are currently looking at the efficiency and effectiveness of their new functional strategy. This new strategy is being implemented in their daily operations. The new functional strategy is called Office of the future or the “Magic button”. It is a tool used by Pfizer employees to increase their work productivity. Pfizer has implemented this function because of a study conducted by Harvard employees. They found that almost 40%
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Pfizer SWOT analysis Pfizer is a global pharmaceutical and consumer products company‚ which discovers‚ develops‚ manufactures‚ and markets medicines for humans and animals. The company consists of three SBU’s (Strategic Business Units): • •Health Care • •Animal Health • •Consumer Health Care The company produces the impotence treatment Viagra‚ cholesterol lowering Lipitor and‚ for high blood pressure and angina‚ Norvasc. The animal division produces treatment both for livestock and pets. The company’s
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