References: Cooper‚ D.‚ & Schindler‚ P. (2011). Business Research Methods (11th ed.). New York‚ NY: McGraw-Hill/Irwin. Gardiner‚ H. (2009‚ Sep 03). Pfizer to pay $2.3 billion to settle inquiry over marketing. New York Times (1923-Current File). Retrieved from http://search.proquest.com.ezproxy.apollolibrary.com/docview/1030675197?pq-origsite=summon Ross‚ J. S.‚ Gross‚ C. P.‚ & Krumholz‚ H. M. (2012
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antihistamine with a more convenient method of use than is currently available in the market. II. Overview Company description: Pfizer is the largest pharmaceutical company in the world from a perspective of sales in the
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Profile A marketing and insights leader with >10 years of experience across a broad base of geographies‚ industries and therapeutic areas. A track record of leveraging stakeholder insights to drive brand development and marketing activation. Experience in developing and executing effective research plans‚ and leading cross-functional teams to accomplish business objectives. Skills Summary |Industry/Therapeutic Area |Functional Experience |Geographic
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Appendix A 2011 Financial Report Financial Review Pfizer Inc. and Subsidiary Companies INTRODUCTION Our Financial Review is provided to assist readers in understanding the results of operations‚ financial condition and cash flows of Pfizer Inc. (the Company). It should be read in conjunction with the Consolidated Financial Statements and Notes to Consolidated Financial Statements. The discussion in this Financial Review contains forward-looking statements that involve substantial risks and
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Biocon Ltd. Building a Biotech Powerhouse Case analysis -Rajdeep Desai Introduction: Established in 1978‚ Biocon Limited is Asia’s premier biotechnology company and India’s largest biotechnology company by revenue. It is the only Asian company among the top 25 in global biopharma. Biocon is called as Poster child of Biotech in India. The Group‚ promoted by Ms. Kiran Mazumdar Shaw‚ is a fully-integrated‚ innovation-driven healthcare enterprise with strategic focus on biopharmaceuticals and
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Product Team Cialis: Getting Ready to Market In 1998 Pfizer released Viagra to market approximately six months after the federal Drug Administration (FDA) relaxed regulations on Direct-to-Consumer (DTC) advertising for pharmaceuticals. Viagra‚ which was approved for the treatment of erectile dysfunction (ED) would most likely not have had the same success a without the ability to market directly to patients. Flat sales could have been caused by ED patients are embarrassment‚ primary care physicians
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Introduction iii) Industry Structure iv) Reasons for Recent M&A Activity v) Analysis of Two Recent Mega-Mergers – Glaxo Wellcome / SmithKline Beecham – Pfizer / Warner Lambert vi) Do Drug Mergers Really Work vii) Possible Future Mergers viii) Implications of Biotechnology & Genetic Mapping ix) Conclusions
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population under Administrative Order No. 2009-0025 prescribing the new policies and protocol on essential newborn care bringing forth the Essential Intrapartum and Newborn Care (EINC) Program. In line with this‚ we would like to inform you that Pfizer in cooperation with the Philippine Council for Health Research and Development (PCHRD) through the MIMAROPA Health Research and Development Consortium (MHRDC) is conducting a simultaneous‚ region-wide study to evaluate the effectiveness of interventions
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The BCG Matrix (BOSTON CONSULTING GROUP) The business is represented by a circle whose size depends on the business contribution to corporate revenues. High-growth‚ weak-competitive position business are called question mark. They require substantial investment to improve their position; otherwise‚ divestiture is recommended. High-growth‚ strong-competitive-position businesses are called stars. These businesses require heavy investment‚ but their strong position allows them to generate the needed
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by over 265 tables & figures within 182 pages. The Chinese biopharmaceutical market is presented as follows: • By Company (e.g.‚ AMOYTOP BIOTECH‚ BEIJING CONTINENT PHARMACEUTICALS‚ FUSOGEN‚ SHANGHAI HUAGUAN BIOCHIP‚ SIBIONO GENETECH‚ ABBOTT‚ ROCHE‚ PFIZER‚ GSK‚ NOVARTIS) • By Therapeutic Area (e.g.‚ Anti-infective‚ Cancer‚ Diabetes‚ Dementia‚ Depression) A wealth of financial information is provided including: • Company financials‚ sales & revenue figures • China GDP‚ economic growth‚ export (bulk
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