"Pharmaceutical marketing in nigeria" Essays and Research Papers

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    Prezi Transcript PESTLE Analysis of the Pharmaceutical Industry Political - Recent US health reforms has led to increased pressure on price. - Increased push for continued overseas aid‚ particularly through the United Nations and the European Union‚ with price of the drugs being a major factor in the supplier choice. Economical - Due to the current economic climate‚ price has become a major factor in pharmaceuticals especially on drugs where generic brands are also available. Social - Skilled employees

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    supply chain management in the pharmaceutical industry. Basically supply chain management touches every function of the business such as: marketing‚ sourcing‚ manufacturing‚ logistics‚ inventory management‚ information technology‚ and customer relations. The main purpose of supply chain is to satisfy customer needs and to generate business profits‚ but for pharmaceutical industry supply chain management is way more complex than that. The key drivers for a pharmaceutical supply chain excellence are

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    threats) analysis. Re- trieved October 19‚ 2007‚ from http://forlearn.jrc.es/guide/2_design/meth_swot-analysis.htm 3.SWOT analysis.(2007). British Airways‚ PLC SWOT Analysis‚ ‚ 5. 4.Tuckwell‚ K. J. (2007). Strategic planning principles. Integrated marketing communications: Strategic plan- 5.ning perspectives (2nd ed.‚ pp. 47-51). Toronto: Pearson Education Canada. Wikipedia. (2007). SWOT analysis. Retrieved October 20‚ 2007‚ from 6.http://en.wikipedia.org/wiki/SWOT_Analysis 7.www.bhpinfosolutions.co

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    State intervention in the pharmaceutical industry: social advance or threat to innovation? By Ivan Topalovic Introduction 1/ The Product A/ European level‚ the “EMEA” B/ R.O.W. a) The Followers b) The non-Followers 2/ The Price A/ Worldwide parameters B/ Examples of price fixing per country 3/ The Place 4/ The Promotion Conclusion Appendix I Chronology in therapeutic innovation Appendix II Major pharmaceutical companies mergers / acquisitions

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    1. What kind of multiproduct strategy is Novartis following? Explain. Novartis acquisition in eye care company Alcon Inc. is an example of Related Diversification Multiproduct Strategy due to the fact that Novartis and Alcon both perform their business in health care industry. In addition‚ Novartis prescription drug make up 60% of the total sales indicate that company is operating in moderate to high level of diversification. The acquisition of Alcon Inc. establishes a related link between

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    Health Care in Nigeria

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    Health Care in U.S. and Nigeria Carlyn Ryland Dr. James Johnson HSC 507 Health Systems May 15‚ 2010 I. Introduction: Description and location of Nigeria Nigeria is located in the horn of Africa‚ bordered by the countries of Niger in the north‚ Chad in the northwest‚ Cameroon in the east‚ and Benin in the west. The Gulf of Guinea completes the southern border of Nigeria‚ which is part of the Atlantic Ocean that gives the country 853 km of coastline. Nigeria composes a land mass

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    INTRODUCTION The pharmaceutical industry is praised as one of the leading industrial sectors. The fruits of its extensive research and development are traded worldwide and have improved the length and quality of life of countless individuals. At the same time‚ however‚ the industry is criticized for its marketing and pricing practices—and even for its research and development priorities. Industry’s consistently high profits and large expenditures on research and development as well as on marketing that foster

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    profitability in the pharmaceutical industry has been declining over time (In 2002‚ the average ROIC in the industry was 21.6%; by 2006‚ it had fallen to 14.5%)‚ historically‚ the pharmaceutical industry has been a profitable one. Because- Name of industry | Average ROIC(Between 2002 and 2006) | Pharmaceuticals | 16.45%(large) | computer hardware | 12.76% | Electronics | 3.88% | 2. The prospect for the industry for going forward is very positive. Because the demand for pharmaceuticals has been strong

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    Money Transfer in Nigeria

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    International Money Transfer in Nigeria (Kester Osahenye) Introduction With an estimated 145 million inhabitants (Nigerian Population Census December 2006)‚ Nigeria is unarguably the most populous country in Africa. Since the emergence of the nascent democracy‚ Nigeria now plays a pivotal role in African migrations. As Africa’s economic giant‚ Nigeria has also become increasingly involved in international migration to Europe‚ the US‚ the Gulf countries and South Africa. Yet Nigeria is a source and destination

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    Shell Ethics in Nigeria

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    The ethics of a company can be measured by different theories. Some of these theories can be used to measure Shell Petroleum Development Company of Nigeria (Shell Nigeria). The first ethical measure discussed is utilitarian reasoning‚ also referred to as cost-benefit analysis‚ which compares the costs and benefits of a decision. Secondly for the human rights theory‚ were the rights of the stakeholders respected? Third‚ the ethical theory of justice is measured by whether the benefits and costs

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