Thorr Motors Simulation Heather Sanchez MKT/421 July 20‚ 2011 Theodore Framan Perceptual maps help to improve a company’s current product on the market by mapping consumer expectation of the product. The motorcycle company Thorr Motors perceptual maps were used to create a marketing plan to aid in maintaining a high brand image of their motorcycles. This paper is based on the three phases in the Thorr Motors simulation. The situation‚ recommended solutions‚ and result for each phase will
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Summary The case simulation was an exciting and scary experience. The case puts you at the head of a supply chain‚ as a manager who is responsible for the production of two new lines of mobile phones. The two lines of mobile phones only sale from May through December for a total of four years. Throughout the simulation/ case‚ the decisions made impacts performance and the longevity of your company. You are teamed up with team advisors that all have different opinions and can be considered unpredictable
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Mobile Phone Simulation Pennsylvania State University Team C: Supply Chain Management 301 Professor Jang 05 December 2012 Abstract A simulation of two lines of mobile phones‚ that takes us from design to production and then to yearend sales result. It examines how different design‚ forecast and production affects yearend sales result. Then a board room will provide feedbacks on the result of the sales and productions‚ and what we should watch out for in the future. The simulation shows‚ how
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LINKS Simulation Reference Notes Background: About LINKS: * LINKS is a supply chain management simulation * It details all the steps that go into efficiently running a supply chain and how they are interrelated including: analysis‚ planning‚ implementation‚ and evaluation. * Your team can view the results from lasts month’s decision on the LINKS website under the Excel Monthly Results. You should look at trends to determine how your decisions affect your performance. * Although
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Introduction: The simulation developed a knowledge of pricing by managing a rental car operation in Florida and developing a pricing strategy keeping the competitor in mind. The simulation involved three regions Oriando‚ Tampa and Miami‚ which vary in market dynamics‚ size and customers. The focus is competition between two car rental companies and the simulation last up to 12 months. I had to set weekday and weekend price for the entire three regions for each month and make a fleet decision. Description:
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SPREADSHEET MODELING AND SIMULATION Spring 2014 Instructor: Yanjun Li‚ office: KRAN 422‚ phone: 494-4525‚ e-mail: li14@purdue.edu Office Hours: Tuesday 1:00 – 4:00 pm‚ or by appointment. Course Packet: The course packet contains cases and readings from various sources. Textbook: David Hartvigsen‚ SimQuick: Process Simulation with Excel‚ 2nd Edition‚ Prentice Hall‚ 2004. (ISBN: 0-13-107880-1) References: Law‚ A. M. and W. D. Kelton‚ Simulation Modeling and Analysis
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business environment and the strategic principles behind it. Within this course my team members Kristijan‚ Yaniv‚ George and me (Team KUGY) had the opportunity to apply our academic and theoretical understanding and knowledge in an online business simulation game‚ wherein we created our own car business and competed on the European car market fictionally. This paper aims to elucidate the advance of our strategic decision-making‚ observes the reasoning behind it and examines the following implementation
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vThe country manager simulation let us learn how to be a manager for a company expanding internationally. These are five things that I learnt during the simulation: • Benchmarking is not always true When we enter a new market‚ benchmarking will be useful for us to give the idea how to make a decision by learning the competitors design their marketing plan. However‚ in this simulation‚ I realize that not all of the competitors did is the right thing. For example‚ we always looked at the promotion
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Pricing Simulation During twelve months‚ starting in October‚ we were responsible for setting the pricing strategy of Universal Rental Car Company‚ as the district manager for the Florida region of Orlando. It was a big role as Florida was the company’s worst performing region and had two major problems: “Stock outs”‚ which used to occur during demand peaks‚ and “unsold inventory”‚ which occurred in demand valleys. Furthermore‚ we had to deal with the competitor in an intense price war‚ as the customers
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Course: MKT/571MKT/571MKT/571 Instructor: Luis AmelinckxLuis AmelinckxLuis Amlelinckx SIMULATION TITLE: The Marketing Environment SIMULATION DESCRIPTION: Gerlach Publishing is a small publisher that exclusively publishes textbooks used in Colorado public schools. The Marketing Director at Gerlach is responsible for researching and monitoring the company\’s macroenvironment and proposing necessary changes in marketing strategy in light of long-term changes. Changes in the demographic‚ political‚ economic
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