PHARMASIM ALLSTAR BRANDS [pic] GROUP 3: Abraham Ipe Josh Zimmerman Natalia Gluschuk Kyle Bickley TABLE OF CONTENTS 1. Mission Statement: Page 2 2. Marketing Objectives: Page 2 3. SWOT Analysis: Pages 2-4 4. Target Market: Page 4-5 5. Marketing Activities: Pages 5-7 6. Lessons Learned: Pages 7-15 a) Year 1 b) Year 2 c) Year 3 d) Year 4
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What Did We Learn From Pharmasim? In our experience with Pharmasim we learned that Marketing decision making must be very sensitive and responsive to everything going on in the industry which is very complex. Consumer responses to marketing tactics can be volatile and unpredictable and no idea is guaranteed to work well. Marketing is a matter of meticulous research‚ assumptions‚ planning‚ and volatility at times. Overall we took away two major points: 1) that it is important to consider the product
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PharmaSim Project Notes / Tips / Questions / Ideas General Case Notes The objectives and goals of Allstar are to look for new opportunities in emerging market with support from healthy and growing cash flow‚ to introduce new product‚ to maintain leadership and to maintain long-term profitability and market share in an increasingly competitive and changing environment. Certain measurements are introduced to weight the success and progress of the objectives such as feedbacks from customers and retailers
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SECTION 1: THE PHARMASIM CASE ALLSTAR BRANDS’ OTC COLD MEDICINE GROUP: The Allround Brand ALLSTAR BRANDS CORPORATION. . . . . . is one of the leading manufacturers of packaged goods in the world. Since its founding in 1924‚ the company has acquired or merged with a number of smaller packaged goods companies. The management team at the over-the-counter cold medicine (OCM) group of Allstar Brands just completed its third presentation in the past month to the Pharmaceuticals Division manager
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Pharmasim Project 1. Executive Summary The over-the-counter (OTC) cold and allergy remedy market was highly competitive. There were already 10 brands targeting in different segments at the beginning of the simulation. OTC cold medicine is effective to cure 3 major types of illness - cold‚ cough and allergy which associate with different symptoms like aches‚ nasal congestion‚ chest congestion‚ runny nose‚ coughing and allergy. Consumers can be segmented by young adult‚ young family‚ mature
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PharmaSim SWOT analysis and 10 year goals for AllStar Brand Management Team MBA 6210 Marketing Management Introduction: Allstar’s Pharmaceutical division has a multi-symptom cold OTC medication (Allround) that is competing against nine brands from four competitors. The intent of this exercise is to evaluate Allround’s current position in the market‚ by analyzing its strengths‚ weaknesses‚ opportunities‚ and threats. There is also a proposed 10 year goal plan and strategy to establish
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A) Executive Summary The management team at the over-the-counter cold medicine (OCM) group of Allstar Brands is looking to utilize revenue generated by Allround to help fund new opportunities in emerging markets. Therefore‚ it is critical that Allround maintain its market-leading position in terms of market share‚ profitability‚ and sales in order to fund these new initiatives. While Allround is a leader in brand awareness and brand most frequently purchased‚ there are direct competitors to Allround
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Executive Summary As the brand manager for Allround cold medicine‚ there were many decisions regarding product formulation‚ strategy‚ line extensions and product launches over the company’s last 10 periods. The brand was focused on remaining a profitable‚ mature product family within the cold medicine category‚ but also maintaining a premium brand image. ALAN’S INITIAL STRATEGY. Please add‚ it should only be around 1 paragraph. After a period of declining sales for Allround‚ we increased the advertising
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References: James‚ S.‚ Kinnear‚ T.‚ & Deighan‚ M. (2012). The PharmaSim Manual. Retrieved from http://schools.interpretive.com/fsui/index.php?token=1
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Business Definition The Allstar brands medicine organization is one of the leading Pharmaceutical companies who manufactures quality over the counter (OTC) cold and allergy medicine at very reasonable market competitive price. Moreover‚ Allstar Brands’ Allround product is one of the highest market share leaders in the over-the-counter (OTC) cold and allergy remedy market. Therefore‚ the persistent success of the Allstar brand in regards to the profits and sales previously formed‚ has made it a crucial
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