SECTION 1: THE PHARMASIM CASE ALLSTAR BRANDS’ OTC COLD MEDICINE GROUP: The Allround Brand ALLSTAR BRANDS CORPORATION. . . . . . is one of the leading manufacturers of packaged goods in the world. Since its founding in 1924‚ the company has acquired or merged with a number of smaller packaged goods companies. The management team at the over-the-counter cold medicine (OCM) group of Allstar Brands just completed its third presentation in the past month to the Pharmaceuticals Division manager
Premium Marketing Common cold Cough
At the end of the lecture‚ the students should be able to; 1. Define pharmaceutical solutions. 2. Discuss the advantages & drawbacks of pharmaceutical solutions as dosage form. 3. Explain the formulation components in pharmaceutical solutions. 4. Describe types of pharmaceutical solutions. Solutions are: Dosage forms prepared by dissolving the active ingredient(s) in an aqueous or non aqueous solvent. Solutions can be formulated for different routes of administration Orally: Syrups‚ elixirs‚ drops
Premium Concentration Ethanol Solution
BUFFERS By: Luis P. Bazan‚ RPh.‚ Ph.D. A buffer solution is a solution of: 1. A weak acid or a weak base and 2. The salt of the weak acid or weak base Both must be present! A buffer solution has the ability to resist changes in pH upon the addition of small amounts of either acid or base. Consider an equal molar mixture of CH3COOH and CH3COONa CH3COOH (aq) H+ (aq) + CH3COO- (aq) Adding more acid creates a shift left IF enough acetate ions are present 16.3 Which of the
Premium Acid dissociation constant Buffer solution PH
The Holocaust- Final Solution The Final Solution was annihilation of the Jews. Hitler was the one that lead the Nazi’s to kill the Jews. The only way that this or even the Holocaust could have happened was because of World War II. Three things had leaded the Holocaust; if any of these were taken away it could have never happened. Firstly‚ Hitler had to bring all the Jews under his control. In 1939‚ he had only 1% of Jews under his power. In three short years in 1942‚ he had 75% of Jews under
Free Nazi Germany The Holocaust Adolf Hitler
What is the experiment about? The experiment is about finding the time it takes for a solution of neutrase and milk to clear when using different concentrations of neutrase. Why did I choose to experiment on how the concentration of neutrase effects the time a milk solution takes to clear? I could have chosen to test how the reaction times differed at different temperatures‚ but I chose to experiment on the effect different concentrations of enzymes. The reason I did this was because I felt that
Premium Concentration Chemistry Solution
effects of hypotonic‚ hypertonic and isotonic solutions on mustard green . OBJECTIVE : To study the effects of hypotonic ‚ hypertonic and isotonic solutions on mustard green . PROBLEM STATEMENT : How does the hypotonic ‚ hypertonic and isotonic solutions affect the mustard green ? HYPOTHESIS : An increase the concentration of solutions ‚ as decrease the percentage of change in most of mustard green . MANIPULATED VARIABLE : The concentration of solution . RSEPONDING VARIABLE : Percentage of change
Free Concentration Solution Sucrose
purpose of this lab is to find out how does the concentration of a saline solution affect the movement of the solvent molecules. Before the experiment‚ it was predicted that the saline solution in baggies would remain inside‚ without mixing with the water‚ and that the mass would not change. Throughout the experiment‚ the saline solution was added into the baggie‚ it was discovered that a small portion of the saline solution would leave the bag. In the baggie that has 0.2 percent concentration of
Premium Chemistry Water Solution
Pharmasim Project 1. Executive Summary The over-the-counter (OTC) cold and allergy remedy market was highly competitive. There were already 10 brands targeting in different segments at the beginning of the simulation. OTC cold medicine is effective to cure 3 major types of illness - cold‚ cough and allergy which associate with different symptoms like aches‚ nasal congestion‚ chest congestion‚ runny nose‚ coughing and allergy. Consumers can be segmented by young adult‚ young family‚ mature
Premium Brand Brand management Product management
Abstract In this experiment‚ the Ksp for calcium sulfate dihydrate‚ CaSO4·2H2O‚ by titrating 4 times a calcium sulfate dihydrate solution with diprotic EDTA‚ H2(EDTA)2-. For each trial we found the Ksp by means of molarities and activities. The results for the Ksp using only molarities was very different than the Ksp using activities. The average Ksp using molarity only was 2.26 x 10-4 and the average Ksp using activity turned out to be 2.31 x 10-5. The actual Ksp however‚ is 3.14 x 10-5. A percent
Premium Electric charge Gypsum Solution
Buffer solutions and common ion effect A buffer solution resists (or buffers) a change in its pH. That is‚ we can add a small amount of an acid or base to a buffer solution and the pH will change very little. How to calculate pH of buffer solution containing both acid and conjugate base? Dissociation constant definition 1.1 can be rearranged into or (note that due to sign change [A-] was moved to nominator). This is so called Henderson-Hasselbalch equation (or buffer equation)
Free PH Acid dissociation constant Buffer solution