concept of market segmentation and its benefits as a substitute to a mass marketing approach. Considering successful market segmentation‚ it is vital to go through three activities called STP process that should be undertaken‚ usually sequentially‚ if segmentation is to be successful (Baines et al.‚ 2011). STP process consists of three steps: segmentation‚ targeting‚ and positioning. In segmentation stage‚ there are various variables for identifying segments which are geography‚ demography‚ psychography
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Gases Chapter 5 1 Elements that exist as gases at 250C and 1 atmosphere 2 3 Physical Characteristics of Gases • • • • Gases assume the volume and shape of their containers. Gases are the most compressible state of matter. Gases will mix evenly and completely when confined to the same container. Gases have much lower densities than liquids and solids. NO2 gas 4 Force Pressure = Area (force = mass x acceleration) Units of Pressure 1 pascal (Pa) = 1 N/m2 1 atm = 760
Free Pressure Ideal gas law Gas
Choose one Hong Kong Company to discuss its segmentation‚ targeting and positioning (STP). Do you think the business is successful or not? If the business is successful‚ can it be better? If not successful‚ please suggest alternate STP and justify your argument. STP are three components of company business strategy. In the discussion‚ Hong Kong company Bossini will be taken as an example to illustrate how these three elements combine to form a valuable business strategy. Bossini‚ a subsidiary comapny
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10Base-T UTP (Cat3‚ 5‚ 5e‚ 6) 328 ft. 100Base-FX 2 pair 850mm multimode Fiber optic 400m 100Base-T Cat 5 UTP or STP 328 ft. 100Base-T4 Cat( 3‚4‚5) 4 pair UTP 100m 100Base TX Cat5 UTP or STP 328 ft. 1000Base-LX Multimode Fiber Optic 550m 1000Base-SX 2 pair Fiber Optic 220m or 550m depending upon fiber thickness 1000Base-ZX Premium single mode fiber 100km 1000Base-T 4 Pair Cat 5 UTP/STP 328ft. 5.1.4 Numeric prefix refers to speed. T = Twisted pair 5.1 Review 1. 10Mbps 2. The max would be limited
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STP | Segment | People looking for an affordable foods brand | Target Group | Lower and middle class families in rural and urban areas | Positioning | A good quality affordable foods brand | Product Portfolio | Brands | 1. Hide & Seek 2. Parle G3. Milk Shakti 4. Marie5. Monaco 6. KrackJack7. Wafers 8. Monaco Smart Chips9. Full toss 10.Melody11
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Media environment 3 4. Special interest environment 3 C. The Competitor Environments 3 1. Describe your main competitors 3 D. The Company Environments 3 1. Describe your products 3 IV. The Target Market or Segment‚ Target & Position (STP) 3 1. Product 3 2. Price 3 3. Place 3 4. Promotion 4 V. Strengths‚ Weaknesses‚ Opportunities and Threats 4 VI. Marketing Objectives and Goals 4 VII. Marketing Tactics* 4 VIII. Marketing Strategy‚ Implementation and Control 4 IX. Summary
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pressure in a 3.9 L flask is cooled at constant pressure until the temperature is 11 °C. The new volume of the gas is __________ L. A) 0.27 B) 3.7 C) 3.9 D) 4.1 E) 0.24 6) If 50.75 g of a gas occupies 10.0 L at STP‚ 129.3 g of the gas will occupy __________ L at STP. A) 3.92 B) 50.8 C) 12.9 D) 25.5 E) 5.08 7) A sample of an ideal gas (3.00 L) in a closed container at 25.0 °C and 76.0 torr is heated to 300 °C. The pressure of the gas at this temperature is __________ torr
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meters or 328 feet 11. What does the 100 in the name 100BaseT indicate? The transmission speed of the network which is 100 Mbps. 12. Which type of networking cable is more reliable‚ STP or UTP? STP is more reliable 13. Which is more expensive‚ UTP CAT5e cabling or STP CAT5e cabling? STP CAT5e is more expensive because it is shielded 14. How can you tell the difference between a patch cable and a crossover cable by examining the cable? Look for the label imprinted on the
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328 feet 10. What does the 100 in the name 100BaseT indicate? The transmission speed of the network‚ which is 100 Mbps. 11. Which type of networking cable is more reliable‚ STP or UTP? Which is used on LANs? STP is more reliable‚ UTP is used on LANs 12. Which is more expensive‚ UTP CAT5e cabling or STP CAT5e cabling? STP CAT5e is more expensive because it is shielded 13. When looking at a network cable that is not labeled‚ describe how you can tell if the cable is a straight-through cable or
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purpose of the research and the research methods are described. The purpose of the article is systemization and thorough description of the knowledge and information (found in a large number of sources) about the positioning concept‚ its position in the STP model‚ coherent description of the product positioning process steps as recommendations for successful product positioning process accomplishment. It is obvious that to be successful a product must occupy an explicit‚ distinct‚ and proper place‚ in
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