PHARMASIM ALLSTAR BRANDS [pic] GROUP 3: Abraham Ipe Josh Zimmerman Natalia Gluschuk Kyle Bickley TABLE OF CONTENTS 1. Mission Statement: Page 2 2. Marketing Objectives: Page 2 3. SWOT Analysis: Pages 2-4 4. Target Market: Page 4-5 5. Marketing Activities: Pages 5-7 6. Lessons Learned: Pages 7-15 a) Year 1 b) Year 2 c) Year 3 d) Year 4
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What Did We Learn From Pharmasim? In our experience with Pharmasim we learned that Marketing decision making must be very sensitive and responsive to everything going on in the industry which is very complex. Consumer responses to marketing tactics can be volatile and unpredictable and no idea is guaranteed to work well. Marketing is a matter of meticulous research‚ assumptions‚ planning‚ and volatility at times. Overall we took away two major points: 1) that it is important to consider the product
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PharmaSim Project Notes / Tips / Questions / Ideas General Case Notes The objectives and goals of Allstar are to look for new opportunities in emerging market with support from healthy and growing cash flow‚ to introduce new product‚ to maintain leadership and to maintain long-term profitability and market share in an increasingly competitive and changing environment. Certain measurements are introduced to weight the success and progress of the objectives such as feedbacks from customers and retailers
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SECTION 1: THE PHARMASIM CASE ALLSTAR BRANDS’ OTC COLD MEDICINE GROUP: The Allround Brand ALLSTAR BRANDS CORPORATION. . . . . . is one of the leading manufacturers of packaged goods in the world. Since its founding in 1924‚ the company has acquired or merged with a number of smaller packaged goods companies. The management team at the over-the-counter cold medicine (OCM) group of Allstar Brands just completed its third presentation in the past month to the Pharmaceuticals Division manager
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Pharmasim Project 1. Executive Summary The over-the-counter (OTC) cold and allergy remedy market was highly competitive. There were already 10 brands targeting in different segments at the beginning of the simulation. OTC cold medicine is effective to cure 3 major types of illness - cold‚ cough and allergy which associate with different symptoms like aches‚ nasal congestion‚ chest congestion‚ runny nose‚ coughing and allergy. Consumers can be segmented by young adult‚ young family‚ mature
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further into this paper demonstrating these roles in the area of sales‚ using the different processes of negotiation in a win- win situation. In the process of negotiation‚ two parties usually resolve a situation using the process of perception to connect in their surrounding environment. However‚ negotiation is the bargaining between two parties who are trying to attain or win a situation‚ utilizing the key concepts of managing interdependence‚ engaging in mutual adjustment‚ creating value‚ and
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an incompatibility in their goals or expectations. There are seven methods for achieving reconciliation of conflict. These methods are win-lose‚ withdrawal and retreat from argument‚ smoothing and playing down the difference‚ arbitration‚ mediation‚ compromise and problem solving. Of all these methods ‘problem-solving ’method is most likely to bring about a win-win situation.
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affect Winder and Burr directly‚ the negotiation strategy that will be used by CTS will be a balanced negotiation. This means a balance between competitive negotiation and collaborative negotiation. At times the style of CTS will be win-lose and at other times it will be win-win (b). CMI’s preparation is based on a number of things. The benefit that CTS will bring to the company is considered. In addition‚ CMI has considered the book value of CTS. Further CMI had considered the value of acquiring human
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How Body Language Assist Indian Ethnicity In Succeeding Negotiation Activities A lot of people think that winning a negotiation is all about mastering the language skills of bargaining‚ and to some degree that’s correct. It’s not enough though as body language can say a lot more than voice in process of negotiation. Nonverbal communication can provide a huge advantage in any negotiation. When it comes to effective negotiation‚ it’s not so much what had say as what had do that really counts. Some
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How to Win Friends and Influence People By: Dale Carnegie Table of Contents 1. Fundamental Techniques in Handling People 2. Six Ways to Make People Like You 3. How to Win People to Your Way of Thinking 4. Be a Leader: How to Change People Without Giving Offense or Arousing Resentment Part One Fundamental Techniques in Handling People 1. "If You Want to Gather Honey‚ Don’t Kick Over the Beehive" Don’t criticize‚ condemn or complain. 2. The Big Secret of Dealing
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