It was the duty of a Middle Ages Knight to learn how to fight and to serve their liege Lord according to the Code of Chivalry. The Code of Chivalry dictated that a Knight should be brave and fearless in battle but would also exhibit cultured Knightly qualities showing themselves to be devout‚ loyal‚ courteous and generous. (Bouchard 2) Weapon practice included enhancing skills in the two-handed sword‚ battle-axe‚ mace‚ dagger and lance. A Knight would be expected to guard the Castle and support his
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price and brand. POPULAR BRANDS Most respondents considered brands important. 4PS OF NIKE Nike’s 4Ps comprised of the following approaches to pricing‚ distribution‚ advertising and promotion‚ and customer service: Pricing: Nike’s pricing is designed to be competitive to the other fashion shoe retailers. The pricing is based on the basis of premium segment as target customers. Nike as a brand commands high
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1.Executive Summary This marketing plan mainly describes Nike future development strategies and goals. This report will include the situation analysis‚ market-product focus‚ the detailed marketing programme and the financial data and projections. In the coming year‚ Nike is going to launch a new product called Nike+ FuelBand‚ which will be marketed in Hong Kong in 2014. The Fuelband allows the wearer to track their physical activity‚ steps taken daily‚ and amount of calories burned. The
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(AGG) Knights have been around from the dawn to the fall of the medieval ages. (BS-1) Knights have an interesting culture and social code that dates back hundreds of years‚ as well as deep roots into medieval law. (BS-2) Feudalism was the dominant social system in medieval England for centuries. (BS-3) Knights supported the feudal system and kept it from collapsing. (TS) Knights‚ with their unique culture and both social and religious ties‚ were one of the key parts of feudalism that allowed the
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Nike‚ Inc. is an American multinational corporation that is engaged in the design‚ development and worldwide marketing and selling of footwear‚ apparel‚ equipment‚ accessories and services. The company is headquartered near Beaverton‚ Oregon‚ in the Portland metropolitan area. It is the world’s leading supplier of athletic shoes and apparel[3] and a major manufacturer of sports equipment‚ with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31‚ 2012). As of 2012‚ it employed
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Nike Inc. Prepared by: Chuck Viasi MBA 330 - Innovation and Technology Management August 11‚ 2012 ------------------------------------------------- Executive Summary Nike‚ Inc. is a globally-recognized athletic sports apparel company with strong brand loyalty. The foundations of Nike’s success today were established by its Co-Founders Phil Knight and Bill Bowerman in 1972. As an athlete and a coach‚ their relentless pursuit of improved athletic performance instilled a competitive spirit
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people hear the name Nike they think of great footwear‚ quality apparel and top of the line athletic merchandise. People wear the Nike swooshes with pride‚ thinking what they are wearing will improve their own personal athletic goals‚ or simply boost their self-confidence. People also purchase the Nike brand because they relate it with so many of the athletes who Nike endorses. People like LeBron James‚ Tiger Woods‚ Maria Sharapova‚ and Michael Jordan. These athletes wearing the Nike sign‚ was what really
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company. Nike was founded in 1970 is today’s top shoe company. Nike serves people of all ages regardless of gender; they can service all your needs. From shoes‚ to clothes‚ to accessories‚ Nike has been an innovator in the global shoes business. This is why it is the leading brand in the shoe business over Adidas and Reebok. Bill Bowerman‚ a University of Oregon field coach‚ and Phil Knight‚ a middle-distance runner from Portland who attended Oregon in 1955‚ were the visionaries behind Nike. Bowerman
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running shoes. Phil Knight and his running coach‚ Bill Bowerman‚ changed the way people ran by selling shoes out the back of Knight’s car. Knight wanted people to be able to have a comfortable running shoe for a good price. Knight and Bowerman joined together to create a shoe company called Nike. Phil Knight was born February 24‚ 1938 and is the son of a prestigious lawyer and newspaper publisher William Knight and his wife Lota. Knight’s father was a someone pushed Phil Knight and wanted him
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ASSIGNMENT IN NIKE INTRODUCTION:- This assignment is about the distribution network used by NIKE.I will discuss about the distribution strategy and channels of the distribution Network used by Nike and then I will compare with that which is used by the its competitors like Reebok and Adidas.And at last I will discuss about the other methods which according to me will be effective.I will also discuss about the comparative points between NIKE and its competitors.And lastly I will write analysis
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