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    The social comparison theory was initially proposed by Leon Festinger in 1954. This theory states how we tend to compare ourselves to others as we develop‚ and learn more about ourselves. Festinger stated that‚ “Social comparison theory proposes that people have a drive to evaluate their progress and standing on various aspects of their lives and‚ in the absence of objective standards‚ people compare themselves to others to know where they stand” (Fardouly‚ Diedrichs‚ Vartanian‚ Halliwell‚ 2015)

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    Philip Zimbardo’s infamous study: the Stanford Prison Experiment is another positive example of circumstantial determinants overriding personality. The Stanford Prison Experiment is an experiment designed to determine the effect of a medley of situational variables on the behavior of subjects roleplaying prisoners and guards in a simulated prison environment. In his subsequent novel‚ The Lucifer Effect‚ Zimbardo stated that originally‚ the experiment intended to discern “what people bring into a

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    Service Quality

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    CUSTOMER SATISFACTION TOWARDS SERVICE QUALITY OF FRONT OFFICE STAFF AT THE HOTEL A MASTER S PROJECT BY ALIN SRIYAM Presented in Partial Fulfillment of the Requirements for the Master of Arts Degree in Business English for International Communication at Srinakharinwirot University May 2010 CUSTOMER SATISFACTION TOWARDS SERVICE QUALITY OF FRONT OFFICE STAFF AT THE HOTEL A MASTER S PROJECT BY ALIN SRIYAM Presented in Partial Fulfillment of the Requirements for the Master of Arts Degree

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    Philip morris Pest analysis

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    3.2.2 PEST The key micro-environmental factors which might affect future performance of PMI can be identified as below: POLITICAL/ LEGAL Political barrier such as legal factor and government tax might become the hindrance for PMI to emerge its strategy in business operation. Cigarette is a product which has bad effect on the health‚ therefore imposes many strict regulations. A report on Tobacco Free Initiative (TFI) stated that there are 2.3 billion of people protected from smoke free law

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    Alfred Adler’s Personality Theory: A Reflection on What Really Ate at Gilbert Grape Johnathan Quach University of California‚ Irvine Alfred Adler’s Personality Theory: A Reflection on What Really Ate at Gilbert Grape Abstract This essay aims to provide a psychological personality analysis of Gilbert Grape‚ the main character of the film What’s Eating Gilbert Grape‚ through Alfred Adler’s fulfillment theory. In his approach to personality psychology‚ Adler places great emphasis

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    Quality Management Systems Q1. Is quality is a Philosophy? Explain A. The concept of quality is at the very centre of many ideas and practices of effective management and leadership‚ and programs like Total Quality Management   and Six Sigma have been at the sole reason for the success of many companies. Companies and Management professionals now know that quality needs to be built into every level of a company‚ and it needs to be a part of everything the organization does. From answering

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    Quality management worldwide Total quality management in India ± perspective and analysis R. Jagadeesh Introduction For more than four decades after independence the companies in India enjoyed a protected market with virtually no competition‚ and some of them even monopolised the market‚ with customers having little or no choice. As a result complacency set in‚ and no pressure existed for improvement or change. However‚ the policy of globalization and liberalization adopted by the Indian Government

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    Total quality management Total quality management or TQM is an integrative philosophy of management for continuously improving the quality of products and processes. TQM is based on the premise that the quality of products and processes is the responsibility of everyone involved with the creation or consumption of the products or services offered by an organization‚ requiring the involvement of management‚ workforce‚ suppliers‚ and customers‚ to meet or exceed customer expectations. Cua‚ McKone

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    Japan ’s later reputation for innovative high-quality products and its economic power. There‚ from 1950 onward‚ he taught top management how to improve design (and thus service)‚ product quality‚ testing‚ and sales (the last through global markets) through various methods‚ including the application of statistical methods. W Edwards Deming placed great importance and responsibility on management‚ at the individual and company level‚ believing management to be responsible for 94% of quality problems

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    Product Quality

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    Birth of ethics industry: journal of business ethics‚ vol 1‚p 6. Jones‚ T.M. (2000)‚ Ethical decisions by individuals in the organisation: An issue –contingent model‚ pp.366-395. Kelly‚ M.(2005)‚ The ethics revolution; business ethics. p6. Kotler‚ Philip. (2002)‚ Marketing management; millennium edition. pp.1-3. Mayer‚ C.E. (2005)‚ History of marketing ethics; European journal of marketing ‚ vol 4.pp.36-37. Robert‚ J. (1998)‚ Moral reflection in marketing; journal of macromarketing.pp.104-116. Serwer

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