Marketing Management By Philip‚ Kevin Lane Keller‚ Abraham Koshy‚ Mithileshwar Jha logo copy.tif SUMMARY by Chapter 6 Analyzing Consumer Markets Since marketing starts from the customer‚ it is of primary importance to understand the psyche of the customers and their buying motives. This chapter talks about the various behavioural patterns that govern the decision making process of a customer. A marketer needs to understand these factors affecting the customer’s purchase decisions
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Authority and Identity usually lead to compliances and conformity and these techniques usually occur in real life situation too. To test out if human being would lose their moral and social values when they lost their individuality‚ Philip Zimbardo conducted an experiment in 1971 to see how readily people would conform to the roles of guard and prisoner in a role-playing exercise that simulated prison life (Zimbardo - Stanford Prison Experiment‚ 2008). This experiment was called The Stanford Prison
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American hard-boiled detective fiction novel by Raymond Chandler may appear to contain only example after example of corruption in America in the 1930s‚ however it is difficult for the reader to not find the character of Phillip Marlowe refreshing. Philip Marlowe is a private detective with his own practice in Los Angeles. He is an honest detective in a corrupt world‚ full of integrity‚ eager to seek the truth and endure the hardships of his job for just twenty-five dollars per day. Though cynical
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In Philip Roth ’s The Human Stain‚ Roth utilizes multiple conflicts and allusions within the story to explore human nature and the reasons that people choose the paths to settle conflicts. In the opening and closing scenes‚ many conflicts are being discovered as well as resolved. The conflicts include white versus black‚ right versus wrong‚ ideology versus ambition‚ and loyalty versus betrayal. Roth uses the Berkshire community and the small Athena College in 1998 as a microcosm of the world in which
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Shaista Khalid “POEM ANALYSIS” Life leads us to excessive wishes that often result in a man’s downfall. Sir Philip Sidney in “Thou Blind Man’s Mark” portrays his hypocrisy towards desire and shows how it influenced to their downfall and destruction. In his sonnet‚ Sidney uses metaphor‚ alliteration and repetition to convey his feelings for desire. Throughout “Thou Blind Man’s Mark” Sidney uses metaphors that clearly illustrates the effects of desire on ones life. He begins with the
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were called ‘’Minimalists’’‚ and were normally American. The origins of Minimalist music can be traced to the music of Anton Webern whose music was based on the mathematical arrangement of musical elements. One main composer of minimalism was called Philip Glass. After researching music in North Africa‚ India and the Himalayas‚ he decided to return to New York and began to apply the eastern techniques to his own work. By 1990‚ Glass was regarded as an established star of Minimalist music. Glass mainly
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Philip Glass There are only a few American composers who can be credited with adorning the public with "art music." Out of these select few‚ Philip Glass a 20th century composer is considered one of the most influential. His earliest works are considered minimalist by many critics‚ however his style has evolved through many years of composing. Glass began as an experimental composer of music‚ until he penned his first opera in 1975‚ Einstein on the Beach‚ which became
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St. Philip’s Church Saint Philip the Apostle Church was established in the year 1927 at Pasadena‚ California. The architectural designs of the church have several influences from different era’s such as: Romans‚ Late Antiquity‚ Pantheon’s‚ Early Medieval Europe‚ Early Christian Architecture‚ and the Romanesque era. The church itself is a marvelous architectural building. The front side of the building has a circular small stain glass art on top. It has one huge arch and three small ones as an
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The Strange Thing Called Love Despite the complexity of the sonnets that William Shakespeare and Sir Philip Sidney create‚ one is left with a feeling of total admiration for the rich language in each poem that forces its reader to pay very close attention to detail. The sonnets differ in the focus of metaphors for love and how this passion affects the poets; however‚ both of the poems intrigue their audience through their integration of ornate imagery in their portrayal of beauty and love. There
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creation the Well of Moses. A artist at the Court of Burgundy‚ Claus Sluter was determined to become one of the greatest sculptor of his time. In 1389‚ the Northern Late Gothic artist was put in charge of the Chartreuse de Champole by‚ Philip the Bold‚ in charge of the sculptural program. Here’s where Claus achieved the Well of Moses. The Well of Moses was designed over a well‚ were Carthusians Monastery worshiped. The well served as a water source for the monastery. The
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