25 November 2013 [MARKETING TOOLS ANALYSIS] U - CURVE Jacobson (1985) observed that higher ROI is earned by companies that are able to charge higher prices‚ most likely because of successfully differentiating their products and the firms that operate at cost advantage. There is seemingly a positive correlation between market share and ROI. The economies of scale‚ market power‚ and quality of management are some of the factors that make market share profitable. As market share increases
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3.1 Explain how products are developed to sustain competitive advantage 3.1.1 Packaging Elements | Competitive advantages | Physical Protection28 gram package‚ reduction of 8gr per bottle | Reduce price per bottle‚ make more attractiveness for the product. | DistributionDirect to retailers | More convenient for customers. | SellingProvide ingredient in each bottle such as: Number of calories‚ % of carbohydrate‚ vitamins‚ and minerals. | Customer understands about Gatorade ingredients
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Marketing Management By Philip‚ Kevin Lane Keller‚ Abraham Koshy‚ Mithileshwar Jha SUMMARY by logo copy.tif Chapter 1 Understanding Marketing Management Marketing is an essential art and science that is engaged in a vast number of activities by both persons and organizations. It has become an increasingly vital ingredient in the success of a business. Good marketing is the result of careful planning and execution. There are two sides to marketing – the formulated side and the
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research data. The ranking was developed by Millward Brown Optimor‚ the brand finance and ROI unit of leading market research and consultancy Millward Brown. Driven by primary research insights‚ the BRANDZ ranking provides actionable information for marketing‚ finance and business professionals that can drive decision making into managing and growing a company’s brand assets. The primary research comes from WPP’s BRANDZ‚ the world’s largest brand equity database for which Millward Brown has interviewed
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consumers individuals & households who buy goods and services for personal consumption. Prof. P.V. Balakrishnan All these consumers make up the consumer market. The central question for marketers is: “How do consumers respond to various marketing efforts the company might use?” 1 CB-2 Value of Customers 1. Lifetime Customer Value Transaction basis a) b) 1. Views each individual interaction as unique Calculate value of transaction Focuses firms’ efforts on retaining
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Marketing as selling has two main concepts‚ which are making profit much as possible and satisfying customer’s need. Before making any profit. A well-managed company is able to identify and specify itself. That includes making targets for its ideal customer. Analysis and strategies help the company in achieving a higher possibility for success in the business. Segmentation methods Segmentation involves diving a broad target market into subset of consumers who have common needs and priorities. A
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Economic Principle | Marketing Principle | Form Utility | | | | | | | | | | Utility is a term used by economists to describe the measurement of "useful-ness" that a consumer obtains from any good. Utility may measure how much one enjoys a movie‚ or the sense of security one gets from buying a deadbolt. The utility of any object or circumstance can be considered. Some examples include the utility from eating an apple‚ from living in a certain house‚ from voting for a specific candidate
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and Targets GENERAL CONCEPT QUESTIONS Multiple Choice 1. In ________ marketing‚ the seller engages in the mass production‚ mass distribution‚ and mass promotion of one product for all buyers. a. group b. mass c. general d. segmented e. differentiated Answer: b Page: 226 Difficulty: Medium AACSB: Analytic Skills 2. The argument for ________ marketing is that it creates the largest potential market‚ which leads to the lowest costs‚ which in turn can
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Principles of Marketing Principles of Marketing Timothy Emmons BUS 330 Instructor Charles Jarrell March 14‚ 2011 Harley Davidson an American Icon Marketing is about influencing people or consumers to use your product and to keep them coming back. There are many industries that utilize marketing and advertising to make revenues. The art of turning a dollar and leaving a consumer with the feeling they truly gained something from the exchange is good marketing. The motorcycle industry
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ASSESSMENT COVER SHEET Unit Number and TitleAssessment TitleCourse TitleAssessment Code | Unit1 Business EnvironmentUnderstanding the Business EnvironmentHND Business HNDBUSCoreUnit1/Jan2013/ | Hand Out Date | 1st March 2013 | Hand In Date | 11th May 2013 | Lecturer(s) | GidraphMichikuAnujaPrasharVijay ShahDaniel RukareDhanChooramunJane EvansAdrian GauciMohit PunMichael Evans SohailChoudhurySalman Khalid | Internal Verifier | Jonathan Cartmell | Sources of information | 1. Course notes
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