Case Study: Strangers in Strange Lands Submitted by: Hamza Amanullah Hamza Shafique Meesaq Qayyum Sami Rasheed Zaish Mahmood Submitted to: Ms. Faryal Khan BBA IV-Section J February 10th‚ 2013 Lahore School of Economics Summary The case lists out the dilemma that Western Retail outlets (such as Wal-Mart‚ Carrefour and others) face as they enter Asian markets. The case builds on the notion that these retail outlets are not able to build on the premise of cultural differences
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Discuss the relative merits of and problems with: a. Rating and ranking scales Rating scales are used when participants score an object or indicant without making a direct comparison to another object or attitude. Possible problems of rating scales include leniency‚ central tendency and the halo effect. Ranking scales are used to tap preferences between two or items‚ which compares qualities of many items. However‚ participants may become careless using this scale‚ causing
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Vocabulary Exercise: Matching LLC-Provides an interface to the upper layers MAC- Controls the placement of a frame on the medium LLC-Remains relatively independent of the physical equipment MAC-Adds a frame delimiter MAC-Provides a unique source and destination address Concept Questions 1. The success of Ethernet is due to the following factors: • Simplicity and ease of maintenance • Ability to incorporate new technologies • Reliability • Low cost of installation and upgrade 2. Data
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1. Why do you think Red Lobster relies so much on Internet surveys to track customer opinions‚ preferences‚ and criticisms? What are the advantages of online questionnaires versus traditional surveys conducted over the phone or through the mail? Red Lobster relies on Internet surveys because the online population continues to grow and most customers don’t want to complete surveys during their lunch or dinner. The advantages of online questionnaires are the real-time reporting; having reduced costs
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total sum of the consumers available for the specified industry with buying power. Harleys Hogs captures 23 percent pf all US bike sales and almost 50 percent of heavyweight motorcycles. As per the latest Edition of Principles of Marketing by Philip Kotler and others‚” Average Harley customer is a 47 year old male with a median income of $82‚000. But as per a recent study in 2011 by PRNEWSWIRE‚ Harley-Davidson is the market leader among Core Customers (Caucasian men 35+) in the U.S. on-road 651cc+
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Applied Problems from Chapter 8 and 9 Marquita B. Mouton BUS 640 Managerial Economics Charles Fanning December 6‚ 2010 Applied Problems from Chapters 8 and 9 The application of material is the true test of knowledge. With the help of the concepts and theories learned from Chapter 8 and 9‚ this paper will answer the second applied problem from Chapter 8 and the second and fourth applied problems from Chapter 9. Chapter 8 At a management luncheon‚ two managers were overheard arguing
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N.V. Philips (Netherlands) and Matsushita Electric (Japan) are among the largest consumer electronics companies in the world. Their success was based on two contrasting strategies – diversification of worldwide portfolio and local responsiveness for Philips‚ and high centralization and mass production for Matsushita. Royal Philips Electronics of the Netherlands began as a small light-bulb factory in Holland‚ and by the turn of the century‚ was one of the largest producers in Europe. One-product
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Marketing Management‚ 14e (Kotler/Keller) Chapter 2 Developing Marketing Strategies and Plans 1) The task of any business is to ________. A) create customer needs B) differentiate in terms of cost of production C) deliver customer value at a profit D) reduce competition E) communicate similar value as provided by competitors Answer: C Page Ref: 33 Objective: 1 Difficulty: Easy 2) What is the traditional view of marketing? A) Firms should just focus on production because if the
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toChapter 9 1. How well does Atticus feel he should defend Tom Robinson? Is it usual for (white) lawyers to do their best for black clients in Alabama at this time? 2. Scout and Jem have “mixed feelings” about Christmas? What are these feelings and why? 3. Uncle Jack Finch tells Scout that she is growing out of her pants. What does this mean and why might he say it? 4. When Francis talks to Scout he reveals an unpleasant feature of Aunt Alexandra. What is this? 5. Does Scout learn anything
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suspended for humming along to the Star Spangled Banner. His name is Philip Malloy‚ here you will read what really went down in Ms. Narwin’s ninth grade homeroom class. On Wednesday‚ March 28 at around 8 am the announcements are said then the national anthem plays. That is when Philip started to humming along to the song. That is when his teacher started to scold him for humming softly to himself. Then again the next day Philip was humming softly humming to himself‚ once again Miss Narwin started
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