Contents 1.0 Situational Analysis Error! Bookmark not defined. 1.1 Current Marketing Mix Error! Bookmark not defined. 1.1.1 Current Product Error! Bookmark not defined. 1.1.2 Current Price 1.1.3 Current Distribution 1.1.4 Current Promotion 1.2 Environmental Scanning 1.2.1 Political/Legal Environment Error! Bookmark not defined. 1.2.2 Economic Environment 1.2.3 Social/Cultural Environment Error! Bookmark not defined. 1.2.4 Technological Environment 1.2.5 Natural Environment 1.2
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Marketing 3.0 Authors : Philip Kotler Hermawan Kartajaya Iwan Setiawan ISBN No: 978-81-265-2619-2 INTRODUCTION In this new book‚ written by Iwan Setiawan‚ Hermawan Kartajaya and Philip Kotler titled Marketing 3.0: Values-Driven Marketing or the human-centric era is the age where consumers will be treated as human beings who are active‚ anxious‚ and creative. They define Marketing 1.0 as a product-centric era‚ marked with the famous
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MARKETING According to Kotler & Armstrong (2008)‚ marketing is a social and managerial procedure by which people as a group or even individuals are being provided the things they needed and wanted through initiating and trading goods and values with other stated in the book written by Diola Z. & Tichepco E.‚ (2009) Miranda said that the major objectives of marketing‚ as a considered both social and economic process‚ are; (1) to meet the needs; (2) to satiate wants; and (3) to form new desires.
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REVIEW QUESTIONS: Page 230 1) What is IT infrastructure and what are its components? Define IT infrastructure from both a technology and a service perspective. Technical views – It is defined as shared technology resources which provide the platform for the company’s’ specific information system applications. It consists of a set of physical devices and software application that required operating the entire enterprise. Computing platform used to provide services that connect employees
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Introduced by the Valois dynasty around 1375‚ the use of visual objects to promote individual and royal authority became a popular practice and influenced later French and Western visual culture. Following the examples of Philip the Bold‚ Duke of Burgundy‚ and King Charles V‚ Jean Duke of Berry (1340-1416)‚ developed and reinforced this strategy. Regardless of the Duke’s fame as an adherent of material culture‚ politics had always been a crucial aspect of his agenda as collector and patron. In
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From their early beginnings in the late 1800s and early 1900s‚ N.V. Philips and Matsushita Electric respectively became two of the largest consumer electronics companies in the world using very different corporate structures and philosophies. Due to the events of World War II‚ Philips employed a multinational strategy with strong‚ local units driving innovation‚ which is historically an uncommon strategy in the consumer electronics industry. On the other hand‚ Matsushita followed the traditional
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Astonmatin to UAE 1. Abstract 2. Introduction Aston Martin was founded in 1913 by Lionel Martin and Robert Bamford‚ which is a British manufacturer of luxury sports cars. These are cars which bring to life the freedom and enjoyment of the open road. From 1994 to 2007 Aston Martin was passed from hand to hand‚ until 2007 it was purchased for £479 million by a joint venture company. Now Aston Martin be owned by David Richards and John Sinders also Ford retained a part of stake in Aston Martin (
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David Irias Psychology 101 Stanford experiment 4-13-2015 The research experiment was conducted in 1971 by Phillip Zimbardo and some of his colleagues. They would build a mock prison with fake guards‚ fake prisoners‚ even a fake warden; all of this being conducted in a fake jail house where Phillip and his colleagues would observe everything from afar. The participants were chosen from a group of volunteers that had no criminal background‚ had no psychological issues‚ and had no extreme medical conditions
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“Don’t you want to know how Philip the ll lived his life had how our world is now from what he has done ‚ well if you want to know then read this essay to find out about him”. What were some of the greatest victories in his life ?Philip was born in Valladolid in 1527 and died in 1598. Philip was the youngest son of the king Amyntas III and Eurydice I. In his youth Philip was held as a hostage in A place called Thebes which was then the leading city of Greece‚ this where he learned his military skills
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Marketing Task 1 Definition of marketing Marketing is about anticipating and identifying the wants and needs of a target market of consumers‚ then satisfying those needs in order to make a profit. Kotler (1991) Defined marketing as: ‘the marketing concepts holds that the key to achieving organizational goals consists in determining the needs and wants of target markets and delivering the desired satisfaction more effectively and efficiently than competitors’. “Marketing is
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