Welcome Letter Welcome Letter VINATABA - PHILIP MORRIS LTD.‚ HO CHI MINH CITY BRANCH GRADUATE TRAINEE PROGRAM About the program Vinataba – Philip Morris Graduate Trainee Program aims to develop creative‚ talented and ambitious graduates‚ helping us to making our business growth ambition become a reality. What we offer Our Graduate Trainee Program offers a real exciting and fruitful development journey to help you as a fresh graduate build your general skills‚ professional skills and leadership
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International Business – Individual Project KRAFT FOODS INC. KRAFT FOODS MISSION “Our mission is to be North America’s best food & beverage company. Our company has a great heritage that we’re building into and even grater future.” IMPORTANT INFORMATION ABOUT CORPORATE SPIN-OFF On 1 October 2012‚ the former Kraft Foods Inc. changed its name to Mondelēz International Inc. and spun-off some brands into a new company called Kraft Foods Group Inc. Kraft Foods Group focuses on the North American
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Background: Kraft Food Company was founded by James Kraft in 1903. Kraft started off by selling wholesale cheese in Chicago‚ they later expanded‚ distributing to over 30 specialty cheeses under the name Kraft and Elkhorn. By 1920 Kraft began to mass produce specialty cheeses which were then exported to Canada and Europe. They later established plants in England and Germany. James Kraft’s development to new products and the use of innovative advertising methods led Kraft to be an early user of all
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• The Beginning and Growth of Kraft Foods - The year was 1903‚ the horse and wagon was hired‚ the lad of cheese which had been purchased‚ and the entire enterprise was started on $65 capital. - The driver was James L. Kraft‚ and J.L and his horse Paddy are the historic “co-founders” of Kraft Foods‚ now a division of National Dairy Products Corporation. - In the beginning‚ J.L drove to the market early each morning and selected the best cheeses available‚ which he then peddled to the
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PHILLIPS FOODS‚ INC. — INTRODUCING KING CRAB TO THE TRADE On a hot Baltimore day in August 2006‚ Phillips Seafood Restaurants were full of tourists lunching on local seafood specialties. Among them‚ Cherry Stockworth‚ vice-president of marketing for Phillips Foods‚ Inc.‚ and Ron Birch‚ product manager for the new pasteurized king crab‚ were discussing the upcoming phase II of the launch of king crab (see Exhibit 1). In phase I‚ Birch had targeted foodservice buyers and had spent almost half of
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people who are closer to the front lines and the consumers to get creative with their ideas‚ Kraft will benefit. These people are more aware of what consumers are looking for and how to get their attention. However‚ I think that it takes a village to make the turnaround that Kraft saw in its Oreo re-branding. There was a series of events that had to come first in order to be successful‚ and it all began with Kraft acquiring Groupe Danone’s global biscuit business. After this‚ some serious market research
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consumption pattern of cigarettes in Turkey. How has this changed in the last 10 years? What kind of research should Philip Morris is doing to gain market share in Turkey? 2 - 3 2.0 What kind of information should Philip Morris obtain to decide on a marketing and distribution strategy in Turkey? How can Philip Morris obtain this information? 4 - 5 3.0 Is it ethical for Philip Morris to covertly alter the taste of its cigarettes over a period of time for its own profit? 6 4.0 References 7
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27 28 29 30-31 31 32 33 34 35 36 36 37 37 38 39-40 KRAFT IN INDIA: FUTURE MARKETING STRATEGIES NEW PRODUCTS INNOVATION ACCOUNTING INCOME STATEMENT ANALYSIS BALANCE SHEET ANALYSIS VALUATION DISCOUNTED CASH FLOW (DCF) ANALYSIS CONCLUSION APPENDICES A. NET REVENUE BY OPERATING SEGMENT (2006‚ 2010) B. HISTORY OF MERGERS‚ ACQUISITIONS & NAME CHANGES C. NET REVENUE BY CONSUMER SECTOR (2006‚ 2010) D. 11 $1 BILLION KRAFT BRANDS E. 54 KRAFT BRANDS F. KEY COMPETITOR ANALYSIS G. HISTORY OF NEW PRODUCT
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Kraft Foods In The Era Of The Category Killer Bryon K. Langenfeld & Rebecca J. Morris (faculty supervisor) University of Nebraska at Omaha Case Objectives and Use This case permits students to examine the forces of change that were reshaping the business environment for companies in the food manufacturing industry in the twenty-first century. The case also illustrates the pressures that powerful customers (such as Wal-Mart) can have on industry profitability and the strategic choices of
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Kraft Foods: Coffee Pod Launch Case Analysis Case Objective: Kraft Foods will need to decide whether or not to launch coffee pods in Canada or to not launch will need to be decided based on the information gathered. Company Background: With 50 $100 million brands‚ Kraft Foods is the largest food and beverage company in North America. Kraft’s product manager for coffee development has less than one month to decide if Kraft should launch coffee pods‚ which is a one cup brewing system
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