Case Study: The Importance of Services Audencia – Ecole de Management Sectorial marketing - S3MKT402 Instructor: Mme C. Blancho Fall semester 2014 Quentin Lefévère Clément Lefevre Viola Rizzelli Claudia Rossetti AGENDA 2 - Introduction: company overview - PESTEL Analysis - Porter’s Five Forces - To sum up: SWOT Analysis - Strategic orientation - New strategic orientation: advantages & disadvantages - New services - Conclusion Oxylane network – 17 Passion Brands (Quechua‚ Domyos
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WHAT’S DRIVING PORSCHE? CASE STUDY CASE FACTS Founded in 1931 by Ferdinand Porsche Started by selling design and engineering services to other car makers and was established as an engineering firm. In 1934‚ Hitler commissioned Porsche to make a people’s car or a Volkswagen. In 1938‚ the first plant dedicated to manufacturing of WV was opened. In 1948‚ Porsche produced the first branded sports car and within 2 years produced the Porsche 365 series. THE TURNAROUND Between 1986 and
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John Phillip Sousa was the father of marching music and the father of the marching arts. Most of the patriotic marches that we know today were written by John Phillip Sousa‚ like the famous “Stars and Stripes Forever." According to The Sousa Archives and Center for American Music‚ “John Phillip Sousa wrote 137 marches‚ five teen operettas‚ five overtures‚ eleven suites‚ twenty-four dances‚ twenty- eight fantasies‚ and 322 arrangements of nineteenth-century western European symphonic works.” Not
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and back in the past. Most people start dating around the age of 13 years old. I believe North American dating relationships are heading towards more of online interaction such as online dating or meeting someone online. In the book The Family by Philip N. Cohen he states “the combination of romantic ideals and utilitarian purposes can make for some elaborate and extended searches for the perfect partner” (Cohen 237). With online dating it is much easier to find a person that you are looking for
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Philip Lau‚ writer of the essay‚ “The Limitations of Wikipedia”‚ is successful in persuading his readers that the webpage Wikipedia should not be used for college level research. In his essay‚ Philip states that‚ “Wikipedia can be a beneficial starting point in gaining general information on a subject but users should be wary of incorrect information”. The essayist’s use of examples‚ facts and quotes are what makes his argument so convincing. The writer wrote this essay to warn fellow college
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Lines On A young lady’s photograph album At last you yielded up the album‚ which Once open‚ sent me distracted. All your ages Matt and glossy on the thick black pages! Too much confectionery‚ too rich: I choke on such nutritious images. My swivel eye hungers from pose to pose -- In pigtails‚ clutching a reluctant cat; Or furred yourself‚ a sweet girl-graduate; Or lifting a heavy-headed rose Beneath a trellis‚ or in a trilby-hat (Faintly disturbing‚ that‚ in several ways) -- From every
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As Phillip Jackson writes‚ he speaks about how “crowds‚ praise‚ and power” function as lessons for students need to learn in order to succeed in the classroom. Jackson speaks about the “crowd” and how the student has to interact with the other students‚ or the “crowd”. How patience has to be exerted by the students because there are so many of them‚ the teacher can’t help all 30 at once. Jackson also speaks about the “praise”‚ which talks about the evaluations that not only teachers can give to students
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Individuals are conditioned to merge the role of a leader to a title. Often times‚ an individual’s understanding of leadership is based upon the title they are given. Consequently‚ leadership is merely reduced to obtaining a specific title. Mark Sanborn attempts to dissect the meaning of a leader from merely a title one possesses. Sanborn proposes that even if a person does not hold a title‚ that individual can still be a leader. Sanborn begins his book with laying the foundation of his definition
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Phillips’s book The Atlantic Sound is related to the history of slavery and its impact on contemporary socio-cultural environment. It is a travel book but it is not only confined to non fictional narrative of travelled places. The book is a mixture of geographical portraits‚ historical events‚ interviews‚ letters‚ newspaper articles‚ speeches‚ poems and so on. Phillips decides to visit the three points of triangular trade that linked America‚ Africa and Europe. He juxtaposes the stories of past with
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Marketing Management 12 e PHILIP KOTLER & KEVIN LANE KELLER ISBN 0-13-145757-8 658.8—dc22 Note: all credits for contents goes to the original author. Summarized by Wawan Setiawan (winanci@gmail.com)Summarized by winanci@gmail.com 2 Redefining Marketing for 21 st Century ● Marketing is everywhere‚ but tricky ● It makes Marketing management difficult because it needs continuous improvementSummarized by winanci@gmail.com 3 The scope of marketing: What is marketing? (1) ● Marketing:
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