Final Internship Report On In the partial fulfillment of MBA batch 2008-2010 Submitted to: Mrs. Swapna Singhal Faculty Guide Inc Panipat Submitted by: Pawan Enrollno.-8NBPN001 1 Table of Contents Acknowledgement Certificate Executive Summary Objective Methodology Company Profile Company’s Values and Prominent Awards Business divisions Renowned Products Marketing and Distribution Channel Financial structure Competitors and Technology Swot Analysis of Indian
Premium Marketing Pharmaceutical industry
EXECUTIVE SUMMARY This is a project report on Philips and its entry in the Indian market. This report gives a brief introduction about the history of Philips and how it entered the Indian industry. It also includes the key inventions of Philips for which it is known worldwide. Philips started a campaign named ‘Let’s make things better’ in 1995 which wasn’t a success till the extent Philips expected it to be. This campaign basically focused on providing quality products in order to achieve a tag
Premium Philips Brand
I saw a boy laying there. Alone in the shadows. He had dark black hair that blended in with the darkness around him. His eyes were misled‚ blind to what was happening to him. It was very cold wherever this boy was. I could see his breath being blown away from his lungs‚ like an ice-cold wind being released from its cage. He was shaking in fear. But what was he so afraid of? The boy had his eyes closed. It appeared like he was sleeping‚ but in a way he seemed so awake. Curiosity persuaded me to watch
Premium English-language films Debut albums Light
MCM-116: Marketing Management Session - 2 MARKETING QUOTE “Marketing takes days to learn. Unfortunately it takes a lifetime to master.” …Philip Kotler‚ US marketing guru TOPICS Impact of External & Internal Environment Product Vs Marketing Orientation Marketing Vs Selling What do people buy? The Demographic Environment: For marketers the main focus of study is population‚ because people make up markets. Census of India gives us a lot of information about people through statistics and demographic
Premium Marketing
Production management: Innovation and Research & Development: PHILIPS History of the company The company was founded in 1891 by Gerard Philips in Eindhoven‚ the Netherlands.Its first products were light bulbs ’and other electrotechnical equipment’. Its first factory remains as a museum. In 1914 it opened a research lab to improve its light bulbs and venture into new technologies. Thus‚ its research and innovation journey began. In the 1920s‚ the company started to manufacture other
Premium Philips Compact Cassette
Prince Philip‚ Duke of Edinburgh - born Prince Philip of Greece and Denmark‚10 June 1921. is the husband of Queen Elizabeth II. He is the longest-serving and oldest-ever spouse of a reigning British monarch and the oldest-ever male member of the British royal family. A member of the House of Schleswig-Holstein-Sonderburg-Glücksburg‚ Prince Philip was born in Greece into the Greek and Danish royal families‚ but his family was exiled from Greece when he was a child. After being educated in France
Premium Elizabeth II of the United Kingdom
Philip Anderson spent most of his career in the brokerage business. He has worked 21 years at Stuart & Co as manager. According to him‚ in the brokerage industry‚ advisors need to provide unbiased financial advice but he realised that it was for the most part wrong. Indeed‚ company’s benefits are sometimes more important than satisfying clients expectations. The vision of being a broker in Stuart & Co appeared to be closer to the vision of Philip Anderson. Effectively‚ Stuart & Co “was a firm that
Premium Risk Finance Management
Philip Anderson 1. Investment Alternative with highest returns to the client: Alternative C‚ with 11.1%‚ the highest average annual total returns over last years. Investment Alternative with highest profits to Stuart & Co.: Alternative B‚ with 6.2% profit consisting of 5% commission and 1.2% management fee. 2. Top management would want Philip to recommend Alternative B to his clients‚ since the investment alternative is most profitable. The company’s control systems encourage
Premium Profit Management
Philip Kotler MARKETING S.C. Johnson & Son Professor of International Marketing Philip Kotler is the S.C. Johnson & Son Professor of International Marketing at the Kellogg School of Management‚ Northwestern University‚ Evanston‚ Illinois. Kellogg was voted the “Best Business School” for six years in Business Week’s survey of U.S. business schools. It is also rated as the “Best Business School for the Teaching of Marketing”. Professor Kotler has significantly contributed to Kellogg’s success
Premium Future Chicago
Shea‚ Eric Moser‚ John Rumer‚ Karie Wolf SUBJECT: Recommendations to improve the Morris Inn marketing Plan and Dining Experience PURPOSE The purpose of this memo is to recommend several strategies to improve the marketing plan for the Morris Inn team. The goal is to increase awareness about the newly improved Morris Inn within the South Bend community. If that is achieved‚ the suggestions should help fill the Morris Inn restaurants- Sorin’s and Rohr’s- with local customers. Additionally‚ the strategies
Premium Advertising Marketing Target market