Marketing Management 12 e PHILIP KOTLER & KEVIN LANE KELLER ISBN 0-13-145757-8 658.8—dc22 Note: all credits for contents goes to the original author. Summarized by Wawan Setiawan (winanci@gmail.com)Summarized by winanci@gmail.com 2 Redefining Marketing for 21 st Century ● Marketing is everywhere‚ but tricky ● It makes Marketing management difficult because it needs continuous improvementSummarized by winanci@gmail.com 3 The scope of marketing: What is marketing? (1) ● Marketing:
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Introduction: "Marketing is marketing‚ irrespective of the product or marketplace". This is a theme common to many introductory marketing texts and degree courses. The two most common exceptions cited to this proposition are buying behavior models between consumers and business buyers and the extended ingredients of the services marketing mix. While the overall sentiments of marketing hold true across product and market boundaries‚ perhaps the differences are in fact more marked? Intends to spark
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customer value‚ satisfaction‚ and loyalty? 2. What is the lifetime value of a customer‚ and why is it important to marketers? 3. How can companies cultivate strong customer relationships? 4. What is the role of database marketing in customer relationship management? MARKETING MANAGEMENT AT RITZ-CARLTON The Ritz-Carlton hotel chain‚ owned by Marriott International‚ is known throughout the world for its singular focus on providing exceptional service and luxurious amenities. This customer-centered
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Gouverneur Morris Role Play Questions: 1. To Soame Jenyms: What are your reasons for opposing the taxation policies in the colonies and Britain? It seems strange that a representative on the Board of Trade would oppose the methods of the mother country. 2. To Sir Edmund Burke: Since you are part of a minority which would prefer violence between the colonists and Native Americans as you do not support the Royal Proclamation of 1763‚ I must ask why you have this belief. 3. To Sir William
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because Philip Malloy‚ the main character cannot see himself clearly. In that way‚ I am like Philip Malloy. I have no perception of whether my actions have positive or negatives effects and always assume that I am right. In the story‚ Philip blames his Language Arts teacher for not teaching well and being uptight. He claims that she is the only reason that he does not have a passing grade in that class and therefore the reason that he cannot be on the track team. My opinion is that Philip does not
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Stanford Prison Experiment The Stanford Prison Experiment was a psychological study of human responses to captivity and its behavioral effects on both authorities and inmates in prison. It was conducted in 1971 by a team of psychologists led by Philip Zimbardo. Undergraduate volunteers played the roles of both guards and prisoners living in a mock prison in the basement of the Stanford psychology building. The experiment was intended to last two weeks but was cut short due to the rapid and alarming
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Philips Electronics “Stakeholders (or interest groups) are tangible‚ visible and approachable groups or institutions which have a direct influence on the functioning of an organisation.” INTERNAL STAKEHOLDERS Employees Philips employees work in different divisions: Healthcare‚ Lighting‚ Consumer Lifestyle and Innovation & Emerging Businesses. Within these divisions‚ you can have a general leadership position‚ occupy a functional leadership position‚ you can be specialist‚ etc. Philips says it’s
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St. Philip Neri Saint Philip Neri is an important person to learn about. Philip Neri was a humorous man. He used jokes to teach people about the catholic faith. Philip’s feast day is on May 26th‚ which is also the day he died in 1595. After his death‚ people continued to look up to Philip and he was finally canonized in 1622. Philip was born on July 21‚ 1515 in Italy. He was always a curious a child‚ which lead him to trouble. Saint Philip Neri was officially recognized in the church’s eyes
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Task 1 An Executive summary KWVR preservation society is a five mile long heritage railway line in West Yorkshire‚ England that’s runs from Keighley to Oxenhope. It’s a preserved line that runs mainly steam engines but with diesel locomotives too‚ it is also a volunteer run organization. It joins to the national railing network line at Keighley railway station and it’s the only heritage railway that operates a whole branch line in its original form. The main purpose of KWVR is to not only
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Matthew Morris LITR 2357 Dr. Virginia Hampton 6 December 2014 Literary Analysis Is the dream a reality or the reality a dream in The Circular Ruins? "The Circular Ruins" (Las Ruinas Circulares) is a fantasy short story by Argentine writer and poet Jorge Luis Borges. Published in the literary journal Sur in December 1940‚ it was included in the 1941 collection The Garden of Forking Paths (El jardín de senderos que se bifurcan) and the 1944 collection Ficciones. This story is arguably the most allegorical
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