1 SYLLABUS SUBJECT MARKETING STRATEGY TEACHER BOGDAN WIERZBIŃSKI (PHD) COURSE DESCRIPTION The main objective of this course is to deliver a wider knowledge about managing the markets and products with special focus on emerging markets. During the lessons student will work on case studies and they will solve marketing problems which arise from business circumstances. Students deal with business process of competitive strategy building in the context of main goals achieving. LEARNING OUTCOMES
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John Philip Sousa: The Stars and Stripes Forever Name: Institution: John Philip Sousa: The Stars and Stripes Forever Introduction In the contemporary world‚ embracing diversity is the key to achieving success in many aspects. It is through the acknowledgment of various cultures that innovative solutions are developed. In that regard‚ the creative elements are experienced in technology‚ artistry‚ and visual art among others. As such‚ this paper will dwell on the music by John Philip Sousa‚ The Stars
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Principles of Marketing‚ Junfeng Pan 1. Market segmentation Midea has considered several segmentation variables (mainly including city size‚ generation‚ and occupation) to segment the Chinese microwave oven market. Midea divided the market into two broader segment: householders in primary cities‚ and tertiary cities. The primary city markets has already been saturated‚ while there were a considerable number of potential customers in tertiary cities. On the other hand‚ in China‚ those people
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HBR articles available in the library 1. “Rethinking Marketing" by Roland T. Rust‚ Christine Moorman‚ and Gaurav Bhalla‚ 2. "Unleasing the Power of Marketing" by Beth Comstock‚ Ranjay Gulati‚ and Stephen Liguori‚ 3. "Marketing Myopia" by Theodore Levitt‚ 4. "Marketing Malpractice: The Cause and the Cure" by Clayton M. Christensen‚ Scott Cook‚ and Taddy Hall‚ 5. "The Brand Report Card" by Kevin Lane Keller‚ 6. "The Female Economy" by Michael J. Silverstein and Kate Sayre‚ 7. "Customer
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A. Philip Randolph was a trailblazing leader‚ organizer and social activist who championed equitable labor rights for African-American communities during the 20th century. A. Philip Randolph was born Asa Philip Randolph on April 15‚ 1889‚ in Crescent City‚ Florida. He was the second son of James Randolph‚ a Methodist minister‚ and his wife‚ Elizabeth‚ both of whom were staunch supporters of equal rights for African Americans and general human rights. In 1891‚ the Randolph family moved to Jacksonville
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Philip Zimbardo and His Contributions to Psychology Fall 2013 In today’s fast paced society many of us have a tough time dealing and coping with our problems. This is when psychologists come into play. Psychology is the scientific study of behavior and mental processes. It deals with the mind and how we process mental and emotional things. Philip Zimbardo’s thoughts on psychology are‚ “I have been primarily interested in how and why ordinary people do
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Philip Tompkins’ Organizational Communicatin Imperatives INTRODUCTION In the book Organizational Communication Imperatives‚ by Philip K. Tompkins‚ we are introduced to a chapter that deals with an organization that is held under high prestige by not only those who are employed by it‚ but by a country as well. This American organization is NASA‚ (National Aeronautical Space Administration)‚ and although a very prestigious place to work‚ it is not free of its share of wrongdoing and counter
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According to Kassin in our textbook on page 309 “A model of group behavior that explains deindividuation effects as the result of a shift from personal identity to social identity.” (Kassin‚ S. M.‚ Fein‚ S.‚ & Markus H. R. (2011). Depersonalization differs from deindividualization in the fact that it does not imply a loss of individual identity‚ but a change of the personal level in the social level of identity. Usually people’s behavior varies when they are in a group‚ and in a way they experience
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of Course: Marketing Management 2. Course Code: BM6053 3. Name(s) of academic staff: Dr Amran Harun/ Dr. Oswald Aisat Igau/ Dr. Azaze @ Azizi Abdul Adis 4. Rationale for the inclusion of the course/module in the programme This is a required course for the MBA Program of the School of Business and Economics‚ Universiti Malaysia Sabah. By taking this course‚ students will learn the importance of managing marketing activities and environments within
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Marketing | | Marketing report | Module Code HK60 56216 Module Title Marketing Module Tutor: Ms. Sarah Fraser Date of Submission: 22 May 2013 Total word count: 3‚870 Marketing plan a. SWOT analysis Executive summary Jones Lang LaSalle (NYSE:JLL) is a professional services firm which is specialized in real estate. Our expert teams deliver integrated services worldwide. We are to seeking to increase property value for owners‚ occupants or investors in real estate. The
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