Suthisa Kongsirikan 5280379 Marking Stragtegy Assignment Philip Kotler If I were a Chief Marketing Officer (CMO) I would choose to go to both the 8 hours lecturer the 2 and-a-half-hour dinner talk with Philip Kotler. The reasons I’ve decided to attend the 8hours lecture is firstly because‚ the lecture is consider a kind of training from Philip Kotler‚ you also will get a certification from it and I believe it would be a good experience because you will get the up to date information
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scrutinizes the condemning of the inferior race by means of exercising the belief of utilitarianism‚ and the social discourse valued in the predetermined designation of the extinction and eradication of an entire race. This deviation poses a critical synopsis on the questioning of the said proposition in such that the previously universally dominant Kantian principles regarding the issue of humanitarian
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Utilitarianism “holds that actions are right in proportion as they tend to promote happiness‚ wrong in proportion as they tend to produce the reverse of happiness” (EMP.123). Utilitarianism accounts for all people and seeks the greatest net happiness. Utilitarianism is unlike egoism‚ which pursues what is best for one’s self. Utilitarianism also differs from hedonism and epicureanism‚ which seek to maximize pleasure and avoid pain‚ respectively. When making a utilitarian decision‚ intentions are
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What Family Is In his poem “What Work Is‚” Philip Levine describes the kinship between members of the working class by illustrating the speaker’s relationship with his own brother. The bond the speaker has with his brother translates to a sense of understanding towards other people who work long‚ hard hours in order to achieve their dreams. While he stands in line‚ the speaker thinks he sees his brother‚ but upon clearing the rain from his glasses‚ he realizes that “it’s someone else’s brother
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“Larkin is a pessimistic rather than optimistic poet” – Discuss Larkin has been regarded as a pessimistic poet. Larkin surely takes a very dark view of human life. The main emphasis in his poem is on failure and frustration in human life. However Larkin is not a uniformly pessimistic poet. Some of his poems have a profoundly moral character‚ which expresses itself in the need to control and organize life‚ rather than submit to a pre-determined pattern of failure. There is generally a debate going
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Self’s the man Oh‚ no one can deny That Arnold is less selfish than I. He married a woman to stop her getting away Now she’s there all day‚ And the money he gets for wasting his life on work She takes as her perk To pay for the kiddies’ clobber and the drier And the electric fire‚ And when he finishes supper Planning to have a read at the evening paper It’s Put a screw in this wall - He has no time at all‚ With the nippers to wheel round the houses And the hall to paint in his
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Utilitarianism The concept of sustainable development is an attempt to balance two moral demands placed on the environment. The first demand is for development‚ including economic development or growth. It arises mainly from the interests of people who live in developing countries. Their present poverty gives them a low quality of life and calls urgently for steps to improve their quality of life. The second demand is for sustainability‚ for ensuring that we do not risk the future
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John Stuart Mill published Utilitarianism in 1861 in installments in Fraser’s Magezine it was later brought out in book form in 1863. The book offers a candidate for a first principle of morality‚ a principle that provides us with a criterion distinquishing right and wrong. The unilitarian candidate is the principle of utility‚ which holds that "actions are right in proportion as they tend to promote happiness; wrong as they tend to produce the reverse of happpiness. By happiness is intended pleasure
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made. Ultimately the pilot had to jettison Marilyn out of the ship in order to save himself and the other six men that needed the fever serum. We are going to look at this situation from Immanuel Kant’s categorical imperative‚ Mills principle of Utilitarianism‚ the number principle‚ and my comparing it other scenarios discussed in class. Categorical Imperative‚ a term coined by Immanuel Kant‚ argues that moral requirements are based on a standard of rationality. Immorality is a violation to the categorical
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Utilitarianism theory exists on the views that an individual should pursue his own interest/beliefs‚ despite the existence of theories that define some acts right or wrong. Individuals should stick to this principle despite the consequences. In terms of deontological theory‚ it insists on adhering to moral rules that exist in a certain system‚ which are independent. Virtue theory exists on the basis that the role of a person’s character determines the virtues and morals upheld by that individual
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